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May 2015 Cisco Visual Networking Index and VNI Service Adoption 20142019 Gonzalo Valverde Director Service Providers & Enterprise Argentina, Uruguay y Paraguay.

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BUENOS AIRES, 27 de mayo de 2015 – De acuerdo al décimo Pronóstico Anual Cisco VNI (Visual Networking Index), la velocidad promedio de banda ancha fija en la Argentina crecerá 3,4 veces entre 2014 y 2019: de 4.4 Mbps a 15 Mbps. Además, en el país la velocidad media de banda ancha fija incrementó un 7% desde 2013 hasta 2014: de 4.1 Mbps a 4,4 Mbps. Por su parte, la velocidad media de conexión móvil aumentará 4 veces desde 2014 hasta 2019, llegando a 1228 kbps en 2019. La velocidad promedio de conexión del smartphone fue de 2743 kbps en 2014 y su promedio crecerá 2 veces desde 2014 hasta 2019, hasta llegar a 4674 kbps en 2019. Por su parte, el tráfico móvil de la Argentina alcanzó un 78% en 2014 y crecerá 7 veces desde 2014 hasta 2019, con una tasa de crecimiento anual compuesto del 49%. Más informacion: Infosertec.com.ar

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  • May 2015

    Cisco Visual Networking Index and VNI Service Adoption 20142019

    Gonzalo Valverde

    Director Service Providers & Enterprise Argentina, Uruguay y Paraguay.

  • Cisco Visual Networking Index (VNI) Global Service Adoption & IP Traffic Growth

    Cisco VNI Forecasts are complementary and statistically aligned.

    VNI

    Service Adoption Forecast

    Fixed & Mobile IP Traffic Forecast

    FIXED MOBILE RESIDENTIAL MOBILE BUSINESS

  • Global IP Traffic & Service Adoption Drivers

    More Devices &

    Connections

    More Internet

    Users

    Faster Broadband

    Speeds

    More Video

    Viewing

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    By 2019:

    2014 2019

    14.2 Billion 24.4 Billion

    2014 2019

    20.3 Mbps 42.5 Mbps

    2014 2019

    2.8 Billion 3.9 Billion

    2014 2019

    67% of Traffic

    80% of Traffic

    IP Broadband Growth Drivers

  • LATAM IP Traffic & Service Adoption Drivers

    More Devices &

    Connections

    More Internet

    Users

    Faster Broadband

    Speeds

    More Video

    Viewing

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    By 2019:

    2014 2019

    1.2 Billion 1.9 Billion

    2014 2019

    7.2 Mbps 17 Mbps

    2014 2019

    260 Million 371 Million

    2014 2019

    61% of Traffic

    82% of Traffic

    IP Broadband Growth Drivers

  • Overview

  • 34.2%

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    2009-2014 CAGR

    Projected in 2010

    Actual

    35.6%

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    VNI Projections and Actuals (Global) Actual Growth Has Been Within 10% of Projected Growth

    Compound

    Annual

    Growth Rate

    (CAGR)

  • Global IP Traffic Growth / Top-Line Global IP Traffic will Increase 3-Fold from 20142019

    23% CAGR 20142019

    59.9 72.4

    88.4

    109.0

    135.5

    168.0

    0

    20

    40

    60

    80

    100

    120

    140

    160

    180

    2014 2015 2016 2017 2018 2019

    Exabytes

    per Month

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

  • 02

    4

    6

    8

    10

    12

    14

    2014 2015 2016 2017 2018 2019

    Chile (23% CAGR)

    Argentina (21% CAGR)

    Mexico (29% CAGR)

    Rest of LATAM (31% CAGR)

    Brazil (19% CAGR)

    LATAM IP Traffic Growth / Regions Rest of LATAM has the Highest Growth Rate (31%) from 20142019

    Exabytes

    per Month

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    25% CAGR 20142019

    27%

    34%

    24%

    9% 6%

  • 020

    40

    60

    80

    100

    120

    140

    160

    180

    2014 2015 2016 2017 2018 2019

    Middle East and Africa (MEA) (44% CAGR)

    Latin America (LATAM) (25% CAGR)

    Central and Eastern Europe (CEE) (33% CAGR)

    Western Europe (WE) (21% CAGR)

    North America (NA) (20% CAGR)

    Asia Pacific (APAC) (21% CAGR)

    Global IP Traffic Growth / Regions MEA has the Highest Growth Rate (44%) from 20142019 APAC will Generate 32% of all IP Traffic by 2019

    29.6%

    32.4%

    10.0%

    5.6%

    14.7%

    Exabytes

    per Month

    7.7%

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    23% CAGR 20142019

  • Drivers

  • Global Internet Users From 2.8 Billion in 2014 to 3.9 Billion by 2019 at 6.9% CAGR

    North America Western Europe Central/Eastern Europe

    Latin America Middle East & Africa Asia Pacific

    319 Million by 2019

    CAGR 1.0%

    350 Million by 2019

    CAGR 0.9%

    336 Million by 2019

    CAGR 5.3%

    371 Million by 2019

    CAGR 7.4%

    425 Million by 2019

    CAGR 10.3%

    2.1 Billion by 2019

    CAGR 8.7%

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

  • Global Device and Connections From 14.2 Billion in 2014 to 24.4 Billion by 2019 at 12% CAGR

    North America Western Europe Central/Eastern Europe

    Latin America Middle East & Africa Asia Pacific

    4.3 Billion by 2019

    CAGR 14%

    3.5 Billion by 2019

    CAGR 13%

    2.1 Billion by 2019

    CAGR 12%

    1.9 Billion by 2019

    CAGR 9%

    2.1 Billion by 2019

    CAGR 9%

    10.5 Billion by 2019

    CAGR 11%

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

  • Global Fixed Broadband Speed Growth Average Broadband Speed Will More Than Double from 20.3 Mbps (2014) to 42.5 Mbps (2019)

    North America Western Europe Central/Eastern Europe

    Latin America Middle East & Africa Asia Pacific

    2.0-fold Growth

    21.8 to 43.7 Mbps

    2.3-fold Growth

    21.8 to 49.1 Mbps

    2.0-fold Growth

    22.2 to 45.3 Mbps

    2.3-fold Growth

    7.2 to 16.9 Mbps

    2.4-fold Growth

    6.1 to 14.9 Mbps

    2.1-fold Growth

    23.2 to 48.9 Mbps

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

  • Global IP Traffic Increasing Video Viewing By 2019, Video Will Drive 80% of IP Traffic, Up from 67% in 2014

    North America Western Europe Central/Eastern Europe

    Latin America Middle East & Africa Asia Pacific

    84% of traffic by 2019

    22% CAGR

    80% of traffic by 2019

    28% CAGR

    72% of traffic by 2019

    45% CAGR

    82% of traffic by 2019

    32% CAGR

    78% of traffic by 2019

    55% CAGR

    79% of traffic by 2019

    26% CAGR

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

  • Top Trends

  • VNI Forecast Update, 20142019 Top 10 Networking Trends

    1 Continued Shifts in Devices/Connections Mix

    2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

    3

    4 Service Adoption Trends Residential, Consumer Mobile, Business

    5 Applications Driving Traffic Growth

    6 Cord-Cutting Analysis Whats Really Happening?

    7 Impact of Accelerating Speeds on Traffic Growth

    8 Mobility (Wi-Fi) Continues to Gain Momentum

    9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

    10 Network Performance Drives User Behaviors/Data Plans and Caps

    M2M Applications Across Many Industry Verticals Drives IoE Growth

  • Global Device/Connection Growth by Type By 2019, M2M Connections Will be More Than 40% of Total Connections

    0

    5

    10

    15

    20

    25

    30

    2014 2015 2016 2017 2018 2019

    Other (4.9%,3.6%)

    Tablets (3%,4%)

    PCs (11%,6%)

    TVs (11%,12%)

    Non-Smartphones (32%,13%)

    Smartphones (15%,19%)

    M2M (24%,43%)

    Billions of

    Devices

    * Figures (n) refer to 2014, 2019 device share

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    12% CAGR 20142019

  • LATAM Device/Connection Growth by Type By 2019, M2M Connections Will be More Than 30% of Total Connections

    0.0

    0.5

    1.0

    1.5

    2.0

    2.5

    2014 2015 2016 2017 2018 2019

    Other (3.3%,4.1%)

    Tablets (3%,5%)

    PCs (13%,8%)

    TVs (6%,14%)

    Non-Smartphones (40%,14%)

    Smartphones (17%,24%)

    M2M (18%,31%)

    Billions of

    Devices

    * Figures (n) refer to 2014, 2019 device share

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    9% CAGR 20142019

  • SD 2 Mbps

    HD 7.2 Mbps

    UHD 18 Mbps

    10 33

    77

    146

    245

    371

    0

    50

    100

    150

    200

    250

    300

    350

    400

    2014 2015 2016 2017 2018 2019

    Connected

    4K TV Sets

    (M)

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    Increasing Video Definition By 2019, More than 31% of Connected Flat Panel TV Sets will be 4K

  • Global Average IP Traffic Per Device 2014 2019

    Wearable Device

    Smartphone

    Tablet

    MBs per Month MBs per Month

    1,640 8,419

    6,213 14,800

    6,258 34,880

    23,824 36,311

    22,415 50,177

    M2M Module

    Internet Set-Top or Dongle

    Smartphone

    Tablet

    Laptop / PC

    92 433

    Ultra High Definition TV*

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    *Note: Includes IP VoD traffic

  • LATAM Average IP Traffic Per Device 2014 2019

    Wearable Device

    Smartphone

    Tablet

    MBs per Month MBs per Month

    942 5,312

    4,717 11,271

    6,608 32,113

    21,577 34,056

    9,979 11,778

    M2M Module

    Internet Set-Top or Dongle

    Smartphone

    Tablet

    Laptop / PC

    49 409

    Ultra High Definition TV*

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    *Note: Includes IP VoD traffic

  • Device IP Traffic Comparison 2014 Device IP Traffic Generation Comparisons

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    Wearable Device

    Smartphone

    Tablet

    M2M Module

    Internet Set-Top or Dongle

    Smartphone

    Tablet

    Laptop / PC

    Ultra High Definition TV*

    Monthly basic

    mobile phone

    data traffic

    1077 X =

    283 X =

    281 X =

    74 X =

    4 X =

    1013 X =

  • Global IP Traffic by Device Type By 2019, Non-PC Devices will Drive 67% of Global IP Traffic

    0

    20

    40

    60

    80

    100

    120

    140

    160

    180

    2014 2015 2016 2017 2018 2019

    Other (0.1%,0.1%)

    Non-Smartphones (0%,0%)

    M2M (1%,3%)

    Tablets (4%,19%)

    TVs (29%,22%)

    Smartphones (6%,23%)

    PCs (60%,33%)

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    23% CAGR 20142019

    Exabytes

    per Month

    * Figures (n) refer to 2014, 2019 device share

  • LATAM IP Traffic by Device Type By 2019, Non-PC Devices will Drive 59% of LATAM IP Traffic

    0

    2

    4

    6

    8

    10

    12

    14

    2014 2015 2016 2017 2018 2019

    Other (0.05%,0.1%)

    Non-Smartphones (0.08%,0.08%)

    M2M (0.3%,2%)

    Tablets (5%,24%)

    TVs (7%,14%)

    Smartphones (4%,19%)

    PCs (83%,41%)

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    25% CAGR 20142019

    Exabytes

    per Month

    * Figures (n) refer to 2014, 2019 device share

  • Global Internet Traffic by Device Type By 2019, Non-PC Devices will Drive 64% of Global Internet Traffic

    0

    20

    40

    60

    80

    100

    120

    140

    160

    2014 2015 2016 2017 2018 2019

    Other (0.1%,0.1%)

    Non-Smartphones (0%,0%)

    M2M (1%,3%)

    TVs (7%,8%)

    Tablets (6%,24%)

    Smartphones (8%,28%)

    PCs (78%,36%)

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    26% CAGR 20142019

    * Figures (n) refer to 2014, 2019 device share

    Exabytes

    per Month

  • VNI Forecast Update, 20142019 Top 10 Networking Trends

    1 Continued Shifts in Devices/Connections Mix

    2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

    3

    4 Service Adoption Trends Residential , Consumer Mobile, Business

    5 Applications Driving Traffic Growth

    6 Cord-Cutting Analysis Whats Really Happening?

    7 Impact of Accelerating Speeds on Traffic Growth

    8 Mobility (Wi-Fi) Continues to Gain Momentum

    9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

    10 Network Performance Drives User Behaviors/Data Plans and Caps

    M2M Applications Across Many Industry Verticals Drives IoE Growth

  • Global IPv6 Enabled Content

    US 46%

    Australia 49% Brazil 57%

    UK 46%

    Spain 49%

    Today Projected in 2019

    25%

    6.6%

    Source: Cisco IPv6 Labs

  • VNI Forecast Update, 20142019 Top 10 Networking Trends

    1 Continued Shifts in Devices/Connections Mix

    2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

    3

    4 Service Adoption Trends Residential , Consumer Mobile, Business

    5 Applications Driving Traffic Growth

    6 Cord-Cutting Analysis Whats Really Happening?

    7 Impact of Accelerating Speeds on Traffic Growth

    8 Mobility (Wi-Fi) Continues to Gain Momentum

    9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

    10 Network Performance Drives User Behaviors/Data Plans and Caps

    M2M Applications Across Many Industry Verticals Drives IoE Growth

  • Global M2M Connections / IoE Growth By 2019, 1.5 M2M Connections Per Capita Globally

    0

    2

    4

    6

    8

    10

    12

    2014 2015 2016 2017 2018 2019

    Middle East & Africa (26.2% CAGR)

    Latin America (21.5% CAGR)

    Central & Eastern Europe (28.2% CAGR)

    Western Europe (25.8% CAGR)

    North America (28.6% CAGR)

    Asia Pacific (24.4% CAGR)

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    26% CAGR 20142019

    Billions of

    M2M

    Connections

  • Source: Cisco VNI Global IP Traffic Forecast, 20142019

    By 2019, M2M modules will be 43% of total global devices and connections and will account for 3% (4.6 EBs/month) of total global IP traffic.

  • Global M2M Traffic Growth M2M Traffic Will Grow 15-Fold from 2014 to 2019

    0

    500

    1,000

    1,500

    2,000

    2,500

    3,000

    3,500

    4,000

    4,500

    5,000

    2014 2015 2016 2017 2018 2019

    Middle East & Africa (94.4% CAGR)

    Latin America (85.8% CAGR)

    Central & Eastern Europe (86.4% CAGR)

    Western Europe (76.3% CAGR)

    North America (82.2% CAGR)

    Asia Pacific (61.2% CAGR)

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    71% CAGR 20142019

    Petabytes

    per Month

  • Source: Cisco VNI Global IP Traffic Forecast, 20142019

    In LATAM, by 2019, M2M modules will be 31% of total devices and connections and will account for 1.9% (0.2 EBs/month) of total IP traffic.

  • Global M2M Connections / IoE Growth By Vertical By 2019, Connected Home Largest, Connected Health Fastest Growth

    -

    2

    4

    6

    8

    10

    12

    2014 2015 2016 2017 2018 2019

    Other* (38.2% CAGR)

    Energy (31.9% CAGR)

    Manufacturing & Supply Chain (8.9% CAGR)

    Retail (10.5% CAGR)

    Connected Cities (28.2% CAGR)

    Connected Health (49.4% CAGR)

    Connected Car (37.3% CAGR)

    Utilities (21% CAGR)

    Connected Work (Ent Mgmnt) (29.4% CAGR)

    Connected Home (23.1% CAGR)

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    26% CAGR 20142019

    Billions of

    M2M

    Connections

    *Other includes Agriculture, Construction & Emergency Services

  • VNI Forecast Update, 20142019 Top 10 Networking Trends

    1 Continued Shifts in Devices/Connections Mix

    2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

    3

    4 Service Adoption Trends Residential, Consumer Mobile, Business

    5 Applications Driving Traffic Growth

    6 Cord-Cutting Analysis Whats Really Happening?

    7 Impact of Accelerating Speeds on Traffic Growth

    8 Mobility (Wi-Fi) Continues to Gain Momentum

    9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

    10 Network Performance Drives User Behaviors/Data Plans and Caps

    M2M Applications Across Many Industry Verticals Drives IoE Growth

  • Global Residential Market, by 2019:

    62% (2.4 billion) of Internet users will have

    fixed residential internet access.

    79% (1.4 billion) TV households will be digital

    TV households.

    There will be 9.4 billion fixed residential

    devices and connections (up from 4.9 billion

    in 2014).

    Average household will have 4.3 fixed devices

    and connections (up from 2.4 in 2014).

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

  • Note: By 2019, the global residential fixed Internet population will be 2.4

    billion; the number of global TV households will be 1.8 billion

    Global Residential Services By 2019, Time Delayed TV Will Grow the Fastest; Digital TV Will Have Highest Adoption

    CAGR

    20142019

    Online Music

    Social Networking

    Online Video Online Gaming

    VoIP

    Digital TV Video on Demand

    Time Delayed TV

    0%

    2%

    4%

    6%

    8%

    10%

    0% 20% 40% 60% 80% 100%

    2019 % Adoption

    Source: Cisco VNI Service Adoption Forecast, 20142019

  • Residential Services Implications / Opportunities

    Residential Market Dynamics Residential Opportunities

    for Service Providers

    More / new connections

    Preference for mobility

    Need to monetize increased network demand

    Extend content / service reach across new devices and connections

    Partner and form new eco-systems with OTTPs

    Develop Wi-Fi / mobility plans

    Bolster service portfolio with value-added IoE / M2M applications

  • Source: Cisco VNI Global IP Traffic Forecast, 20142019

    Global Consumer Mobile Market,

    by 2019:

    There will be 4.9 billion consumer mobile users

    (64% of population).

    There will be 9.8 billion consumer mobile

    devices and connections.

    Average consumer mobile user will have 2.0

    mobile devices and connections (up from

    1.5 in 2014).

  • Note: By 2019, the global consumer mobile population will be 4.9 billion.

    Global Consumer Mobile Services By 2019, Consumer LBS Will Grow the Fastest; Mobile Banking & Commerce Will Have Highest Adoption

    CAGR

    20142019

    Source: Cisco VNI Service Adoption Forecast, 20142019

    MMS

    Mobile Social Networking Mobile Email

    Consumer LBS

    Mobile Gaming

    Mobile Banking & Commerce

    Mobile Video

    Mobile Music

    -5%

    5%

    15%

    25%

    35%

    20% 30% 40% 50% 60% 70% 80%

    2019 % Adoption

  • Consumer Mobile Implications / Opportunities

    Consumer Mobile Market Dynamics

    Consumer Mobile Opportunities for Service Providers

    More / new devices and connections

    Demand for seamless transition / experience between fixed and mobile

    Demand for Wi-Fi offload and faster speeds

    Need to monetize increased network demand

    Extend reach of traditional / brick and mortar services

    Shared data plans

    Blend service offers with online services / content

    Developing / monetizing Wi-Fi offers

    Partner with device manufacturers / content creators (consider busy /peak demands)

  • Source: Cisco VNI Global IP Traffic Forecast, 20142019

    Global Business Market, by 2019:

    There will be 2.2 billion business Internet users

    (63% of global work force).

    There will be 582 million business mobile users

    (17% of global work force).

    There will be 5.3 billion business devices and

    connections (up from 2.8 billion in 2014).

    Average business internet user will have 2.4 devices and connections

    There will be 1.7 billion business mobile device

    and connections (up from 943 million in 2014).

    Average business mobile user will have 2.9 mobile devices and connections

  • VNI Forecast Update, 20142019 Top 10 Networking Trends

    1 Continued Shifts in Devices/Connections Mix

    2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

    3

    4 Service Adoption Trends Residential, Consumer Mobile, Business

    5 Applications Driving Traffic Growth

    6 Cord-Cutting Analysis Whats Really Happening?

    7 Impact of Accelerating Speeds on Traffic Growth

    8 Mobility (Wi-Fi) Continues to Gain Momentum

    9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

    10 Network Performance Drives User Behaviors/Data Plans and Caps

    M2M Applications Across Many Industry Verticals Drives IoE Growth

  • 020

    40

    60

    80

    100

    120

    140

    160

    180

    2014 2015 2016 2017 2018 2019

    Gaming (0.05% , 0.08% )

    File Sharing (11.6% , 4.3% )

    Web/Data (21.3% , 15.5% )

    IP VoD (23.6% , 16.0% )

    Internet Video (43.4% , 64.1% )

    Global IP Video Traffic Growth IP Video Will Account for 80% of Global IP Traffic by 2019

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    23% CAGR 20142019

    Exabytes

    per Month

    * Figures (n) refer to 2014, 2019 traffic shares

  • 02

    4

    6

    8

    10

    12

    14

    2014 2015 2016 2017 2018 2019

    Gaming (0.03% , 0.05% )

    File Sharing (16.0% , 5.2% )

    Web/Data (23.2% , 13.2% )

    IP VoD (6.0% , 10.3% )

    Internet Video (54.8% , 71.2% )

    LATAM IP Video Traffic Growth IP Video Will Account for 82% of LATAM IP Traffic by 2019

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    25% CAGR 20142019

    Exabytes

    per Month

    * Figures (n) refer to 2014, 2019 traffic shares

  • Global Video Users/ Subscribers Online & Mobile Video Growing Faster Than Digital TV

    1,000

    1,500

    2,000

    2,500

    3,000

    2014 2015 2016 2017 2018 2019

    Online Video ( 7.3% CAGR) Digital TV HH ( 4.9% CAGR)

    Mobile Video ( 21.0% CAGR)

    Users/

    Subscriptions

    (M)

  • 020

    40

    60

    80

    100

    120

    140

    160

    2014 2015 2016 2017 2018 2019

    Gaming (0.07% , 0.10% )

    File Sharing (16.3% , 5.3% )

    Web/Data (24.7% , 17.5% )

    Internet Video (58.9% , 77.1% )

    Global Internet Video Traffic Growth Internet Video Will Account for 77 Percent of Global Internet Traffic by 2019

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    * Figures (n) refer to 2014, 2019 traffic shares

    Exabytes

    per Month

    26% CAGR 20142019

  • 02

    4

    6

    8

    10

    12

    2014 2015 2016 2017 2018 2019

    Gaming (0.03% , 0.06% )

    File Sharing (17.9% , 6.0% )

    Web/Data (22.5% , 14.1% )

    Internet Video (59.6% , 79.9% )

    LATAM Internet Video Traffic Growth Internet Video Will Account for 80 Percent of LATAM Internet Traffic by 2019

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    * Figures (n) refer to 2014, 2019 traffic shares

    Exabytes

    per Month

    24% CAGR 20142019

  • 020

    40

    60

    80

    100

    120

    140

    160

    2014 2015 2016 2017 2018 2019

    Ultra-High Def (UHD) Video (0.6% , 13.9% )

    High Def (HD) Video (38.6% , 53.5% )

    Standard Def (SD) Video (60.8% , 32.6% )

    Higher Definition Content Impacts Global IP Video Growth Ultra-HD IP Video Will Account for 14% of Global IP Video Traffic by 2019

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    27% CAGR 20142019

    Exabytes

    per Month

    * Figures (n) refer to 2014, 2019 traffic shares

  • 02

    4

    6

    8

    10

    12

    2014 2015 2016 2017 2018 2019

    Ultra-High Def (UHD) Video (0.1% , 4.1% )

    High Def (HD) Video (15.8% , 38.6% )

    Standard Def (SD) Video (84.2% , 57.3% )

    Higher Definition Content Impacts LATAM IP Video Growth Ultra-HD IP Video Will Account for 4% of LATAM IP Video Traffic by 2019

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    32% CAGR 20142019

    Exabytes

    per Month

    * Figures (n) refer to 2014, 2019 traffic shares

  • 05

    10

    15

    20

    25

    30

    2014 2015 2016 2017 2018 2019

    Ultra-High Def (UHD) Video (0.2% , 21.0% )

    High Def (HD) Video (55.8% , 69.9% )

    Standard Def (SD) Video (44.0% , 9.1% )

    Higher Definition Content Impacts Global IP VoD Growth Ultra-HD IP VoD Will Account for 21% of Global IP VoD Traffic by 2019

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    14% CAGR 20142019

    Exabytes

    per Month

    * Figures (n) refer to 2014, 2019 traffic shares

  • VNI Forecast Update, 20142019 Top 10 Networking Trends

    1 Continued Shifts in Devices/Connections Mix

    2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

    3

    4 Service Adoption Trends Residential, Consumer Mobile, Business

    5 Applications Driving Traffic Growth

    6 Cord-Cutting Analysis Whats Really Happening?

    7 Impact of Accelerating Speeds on Traffic Growth

    8 Mobility (Wi-Fi) Continues to Gain Momentum

    9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

    10 Network Performance Drives User Behaviors/Data Plans and Caps

    M2M Applications Across Many Industry Verticals Drives IoE Growth

  • Global Video Users/ Subscribers Online & Mobile Video Growing Faster Than Digital TV

    -

    1,000

    2,000

    3,000

    2014 2015 2016 2017 2018 2019

    Online Video ( 7.3% CAGR) Digital TV HH ( 4.9% CAGR)

    Mobile Video ( 21.0% CAGR)

    Users/

    Subscriptions

    (M)

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

  • Global Internet and TV Users/ Subscribers Global Residential Internet Growing; TV Household Penetration Flattening

    1,000

    2,000

    3,000

    4,000

    2014 2015 2016 2017 2018 2019

    Residential Internet* ( 6.8% CAGR) Total TV HH ( 1.8% CAGR)

    Users/

    Subscriptions

    (M)

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    * Residential Internet users include fixed and mobile Internet users

  • VNI Forecast Update, 20142019 Top 10 Networking Trends

    1 Continued Shifts in Devices/Connections Mix

    2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

    3

    4 Service Adoption Trends Residential, Consumer Mobile, Business

    5 Applications Driving Traffic Growth

    6 Cord-Cutting Analysis Whats Really Happening?

    7 Impact of Accelerating Speeds on Traffic Growth

    8 Mobility (Wi-Fi) Continues to Gain Momentum

    9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

    10 Network Performance Drives User Behaviors/Data Plans and Caps

    M2M Applications Across Many Industry Verticals Drives IoE Growth

  • Global Average Fixed Broadband Speeds Doubling in Speeds From 2014-2019

    2014 2019

    Global Mbps

    BY REGION

    North America

    Western Europe

    Asia-Pacific

    Central & Eastern Europe

    Middle East & Africa

    20.3

    21.8

    21.8

    7.2

    23.2

    22.2

    6.1

    42.5

    43.7

    49.1

    16.9

    48.9

    45.3

    14.9

    Latin America

    GLOBAL

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

  • LATAM Average Fixed Broadband Speeds Doubling in Speeds From 2014-2019

    2014 2019

    Latin America Mbps

    BY COUNTRY

    Argentina

    Brazil

    7.2

    4.4

    8.3

    16.9

    14.9

    18.6

    REGION

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    Chile 13.4 27.8

    Mexico 7.3 19.1

  • Global Average Wi-Fi Speeds Wi-Fi Exceeds Average Mobile (Cell) Speeds During 2014-2019

    2014 2019

    Global Mbps

    BY REGION

    North America

    Western Europe

    Asia-Pacific

    Central & Eastern Europe

    Middle East & Africa

    10.6

    14.3

    13.0

    5.8

    10.3

    11.7

    3.9

    18.5

    29.0

    20.9

    8.6

    15.6

    22.0

    4.7

    Latin America

    GLOBAL

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

  • Mobile Network Speeds Increase 2.4X by 2019 Average Cell Connection Speed (1.7 Mbps in 2014) Will Grow at a 19% CAGRReaching Nearly 4.0 Mbps by 2019

    2014 2019

    Global Mbps

    BY REGION

    North America

    Western Europe

    Asia-Pacific

    Central & Eastern Europe

    Middle East & Africa

    1.7

    2.8

    2.0

    1.4

    2.0

    1.6

    0.6

    3.9

    6.4

    4.7

    2.9

    3.5

    3.7

    2.1

    Latin America

    GLOBAL

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

  • VNI Forecast Update, 20142019 Top 10 Networking Trends

    1 Continued Shifts in Devices/Connections Mix

    2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

    3

    4 Service Adoption Trends Residential, Consumer Mobile, Business

    5 Applications Driving Traffic Growth

    6 Cord-Cutting Analysis Whats Really Happening?

    7 Impact of Accelerating Speeds on Traffic Growth

    8 Mobility (Wi-Fi) Continues to Gain Momentum

    9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

    10 Network Performance Drives User Behaviors/Data Plans and Caps

    M2M Applications Across Many Industry Verticals Drives IoE Growth

  • Surge of Hotspots

    Globally, there will be

    341 million hotspots by 2018

    By 2018, the US leads in total number of hotspots, followed by China and France

    Europe is the continent of Wi-Fi with 50% of the worlds Wi-Fi estate in 2014. By 2018, Asia will lead.

    Today, China has 5 times more commercial Wi-Fi hotspots than any other country

    Community Wi-Fi has been driven by Europe and then North America, but Asia will catch up in 2018

    Source: Maravedis Rethink and iPass Inc.

  • Future of Wi-Fi as Wired Complement

    1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

    802.11

    2 Mbps Max

    Applications Enabled

    Basic internet

    802.11b

    11 Mbps Max

    Applications Enabled

    Email

    802.11b

    11 Mbps Max

    Applications Enabled

    Rich Media Web

    802.11ac

    3.6 Gbps Max

    Applications Enabled

    High Resolution Video

    Wired Complement

    802.11n

    600 Mbps Max

    Applications Enabled

    Medium Resolution Video

    Number of 802.11ac Home CPE to Increase 20-fold from 2014 to 2019

  • 020

    40

    60

    80

    100

    120

    140

    160

    180

    2014 2015 2016 2017 2018 2019

    Mobile Data (57.3% CAGR)

    Fixed/Wired (11.4% CAGR)

    Fixed/Wi-Fi from Mobile Devices (67.5% CAGR)

    Fixed/Wi-Fi from Wi-Fi Only Devices (21.1% CAGR)

    17%

    Global IP Traffic by Local Access Technology By 2019, Two-Thirds of Total IP Traffic Will Be Wireless*

    33%

    36%

    14%

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    23% CAGR 20142019

    Exabytes

    per Month

    * Wireless traffic includes Wi-Fi and mobile

  • 02

    4

    6

    8

    10

    12

    14

    2014 2015 2016 2017 2018 2019

    Mobile Data (58.9% CAGR)

    Fixed/Wired (12.9% CAGR)

    Fixed/Wi-Fi from Mobile Devices (74.5% CAGR)

    Fixed/Wi-Fi from Wi-Fi Only Devices (20.8% CAGR)

    14%

    LATAM IP Traffic by Local Access Technology By 2019, 77% of Total LATAM IP Traffic Will Be Wireless*

    23%

    47%

    16%

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    25% CAGR 20142019

    Exabytes

    per Month

    * Wireless traffic includes Wi-Fi and mobile

  • 020

    40

    60

    80

    100

    120

    140

    160

    2014 2015 2016 2017 2018 2019

    Mobile Data (57.3% CAGR)

    Fixed/Wired (9.9% CAGR)

    Fixed/Wi-Fi from Mobile Devices (67.5% CAGR)

    Fixed/Wi-Fi from Wi-Fi Only Devices (21.7% CAGR)

    Global Internet Traffic by Local Access Technology Wireless Traffic Dominates Internet Traffic

    19%

    42%

    18%

    21%

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    Exabytes

    per Month

    26% CAGR 20142019

  • VNI Forecast Update, 20142019 Top 10 Networking Trends

    1 Continued Shifts in Devices/Connections Mix

    2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

    3

    4 Service Adoption Trends Residential, Consumer Mobile, Business

    5 Applications Driving Traffic Growth

    6 Cord-Cutting Analysis Whats Really Happening?

    7 Impact of Accelerating Speeds on Traffic Growth

    8 Mobility (Wi-Fi) Continues to Gain Momentum

    9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

    10 Network Performance Drives User Behaviors/Data Plans and Caps

    M2M Applications Across Many Industry Verticals Drives IoE Growth

  • Global Busy Hour vs. Average Hour Internet Traffic Driven by Video, Busy Hour Grows Faster than Average Hour

    0

    200

    400

    600

    800

    1,000

    1,200

    1,400

    1,600

    2014 2015 2016 2017 2018 2019

    Average Hour

    Busy Hour

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    Traffic Rate

    (Tbps)

  • LATAM Busy Hour vs. Average Hour Internet Traffic Driven by Video, Busy Hour Grows Faster than Average Hour

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    2014 2015 2016 2017 2018 2019

    Average Hour

    Busy Hour

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    Traffic Rate

    (Tbps)

  • Busy Hour vs. Average Hour Busy Hour Will Be 3.3x Higher than Average Hour by 2019

    2.8 2.6 2.6

    3.3

    2.9

    2.3

    2.6

    3.4 3.3 3.2

    3.7 3.6

    3.0 3.1

    1.0

    1.5

    2.0

    2.5

    3.0

    3.5

    4.0

    Glo

    ba

    l

    AP

    AC

    LA

    TA

    M

    NA

    WE

    CE

    E

    ME

    A

    A

    x

    i

    s

    T

    i

    t

    l

    e

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    Ratio of

    Busy Hour

    to Average

    Hour Traffic

  • VNI Forecast Update, 20142019 Top 10 Networking Trends

    1 Continued Shifts in Devices/Connections Mix

    2 IPv6 Adoption Enables Internet of Everything (IoE) Connectivity

    3

    4 Service Adoption Trends Residential, Consumer Mobile, Business

    5 Applications Driving Traffic Growth

    6 Cord-Cutting Analysis Whats Really Happening?

    7 Impact of Accelerating Speeds on Traffic Growth

    8 Mobility (Wi-Fi) Continues to Gain Momentum

    9 Traffic Pattern Analysis (Peak vs. Average, Upstream, CDN vs. Metro)

    10 Network Performance Drives User Behaviors/Data Plans and Caps

    M2M Applications Across Many Industry Verticals Drives IoE Growth

  • Source: Cisco VNI Global IP Traffic Forecast, 20142019

    Average Global Internet Bandwidth Usage

    Average Traffic

    per User

    2014

    16 GB per month

    2019

    37 GB per month

    Future

    75 GB per month

    Average Traffic

    per Household

    2014

    37 GB per month

    2019

    91 GB per month

    Future

    150 GB per month

  • Source: Cisco VNI Global IP Traffic Forecast, 20142019

    Average LATAM Internet Bandwidth Usage

    Average Traffic

    per User

    2014

    15 GB per month

    2019

    34 GB per month

    Future

    75 GB per month

    Average Traffic

    per Household

    2014

    44 GB per month

    2019

    97 GB per month

    Future

    150 GB per month

  • Higher Fixed Speeds Enable Greater Video Consumption Video Behaviors are Consistent Across Multiple Countries

    -

    500

    1,000

    1,500

    2,000

    2,500

    3,000

    - 10 20 30 40 50 60

    Fixed Broadband Speeds (Mbps)

    Video Minutesper Viewer

    Linear (VideoMinutes perViewer)

    Indonesia

    India

    Argentina

    Italy

    Mexico

    Brazil

    Australia

    Chile

    Russia

    Canada

    U.K.

    Japan

    Germany

    China

    New Zealand

    France

    Spain

    U.S.

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

    Video

    Minutes

    per Viewer

  • Argentina Forecast (2014-2019)

  • Cisco Confidential 74 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Argentina IP Traffic

    In Argentina, IP traffic will grow 3-fold from 2014 to 2019, a compound annual growth rate of 21%.

    In Argentina, IP traffic will reach 1.1 Exabytes per month in 2019, up from 431 Petabytes per month in 2014.

    In Argentina's IP networks will carry 37 Petabytes per day in 2019, up from 14 Petabytes per day in 2014.

    In Argentina, IP traffic will reach an annual run rate of 13.4 Exabytes in 2019, up from an annual run rate of 5.2 Exabytes in 2014

    In Argentina, IP traffic will reach 26 Gigabytes per capita in 2019, up from 10 Gigabytes per capita in 2014.

    In 2019, the gigabyte equivalent of all movies ever made will cross Argentina's IP networks every 5 hours.

  • Cisco Confidential 75 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Argentina Fixed Network Speed

    In Argentina, the average fixed broadband speed will grow 3.4-fold from 2014 to 2019, from 4.4 Mbps to 15 Mbps.

    In Argentina, the average fixed broadband speed grew 7% from 2013 to 2014, from 4.1 Mbps to 4.4 Mbps.

    In Argentina, 51% of fixed broadband connections will be faster than 5 Mbps in 2019, up from 34% today.

    In Argentina, 21% of fixed broadband connections will be faster than 10 Mbps in 2019, up from 13% today.

    In Argentina, 4.1% of fixed broadband connections will be faster than 25 Mbps in 2019, up from 3.0% today.

    In Argentina, 2.2% of fixed broadband connections will be faster than 50 Mbps in 2019, up from .5% today.

  • Cisco Confidential 76 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Argentina Mobile Network Speed

    In Argentina, the average mobile connection speed was 323 kbps in 2014.

    In Argentina, the average mobile connection speed will grow 4-fold from 2014 to 2019, reaching 1,228 kbps in 2019.

    In Argentina, the average smartphone connection speed was 2,743 kbps in 2014.

    In Argentina, the average smartphone connection speed will grow 2-fold from 2014 to 2019, reaching 4,674 kbps in 2019.

  • Cisco Confidential 77 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Argentina VoD

    In Argentina, Ultra HD will be 7.4% of IP VOD traffic in 2019, up from 0.0% in 2014 (399.0% CAGR).

    In Argentina, HD will be 52.7% of IP VOD traffic in 2019, up from 14.9% in 2014 (75.1% CAGR).

    In Argentina, SD will be 39.9% of IP VOD traffic in 2019, compared to 85.1% in 2014 (16.9% CAGR).

  • Cisco Confidential 78 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Argentina Wi Fi from Mobile Devices

    In Argentina, the average Wi-Fi speeds from mobile devices will grow 1.9-fold from 2014 to 2019, from 3.7 Mbps to 7 Mbps.

    In Argentina, the average Wi-Fi speeds from mobile devices grew 20% from 2013 to 2014, from 3.1 Mbps to 3.7 Mbps.

  • Cisco Confidential 79 2013-2014 Cisco and/or its affiliates. All rights reserved.

    Argentina Network Conections

    Argentina's Fixed/Wired IP traffic grew 17% in 2014.

    Argentina's Fixed/Wi-Fi IP traffic grew 32% in 2014.

    Argentina's Mobile traffic grew 78% in 2014.

    In Argentina, Fixed/Wired IP traffic will grow 2-fold from 2014 to 2019, a compound annual growth rate of 14%

    In Argentina, Fixed/Wi-Fi IP traffic will grow 3-fold from 2014 to 2019, a compound annual growth rate of 21%.

    In Argentina, Mobile traffic will grow 7-fold from 2014 to 2019, a compound annual growth rate of 49%.

  • Conclusion

  • Cisco VNI Global IP Forecast, 20142019 Key Takeaways / Summary

    Global IP Traffic By 2019, global IP traffic will reach 168 EBs/per month

    (2.0 ZBs annually).

    Global Mobile Traffic By 2019, 14% of IP traffic will be carried over cell networks.

    Global Wi-Fi Traffic By 2019, Fixed Wi-Fi will generate 52% of global IP traffic.

    Global IP Video Traffic By 2019, over 80% of the worlds IP traffic will be video.

    Global Broadband Speeds By 2019, average broadband connection speed will more than

    double (20.3 Mbps to 42.5 Mbps).

    Global Devices/Connections By 2019, there will be 3.2 devices/ connections per capita globally.

    Global Internet Users By 2019, there will be 3.9 Billion global internet users,

    representing 51% of the global population.

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

  • Cisco VNI LATAM IP Forecast, 20142019 Key Takeaways / Summary

    LATAM IP Traffic By 2019, LATAM IP traffic will reach 12.9 EBs/per month

    (155 EBs annually).

    LATAM Mobile Traffic By 2019, 16% of IP traffic will be carried over cell networks.

    LATAM Wi-Fi Traffic By 2019, Fixed Wi-Fi will generate 61% of LATAM IP traffic.

    LATAM IP Video Traffic By 2019, over 82% of the LATAM IP traffic will be video.

    LATAM Broadband Speeds By 2019, average broadband connection speed will more than

    double (7.2 Mbps to 17 Mbps).

    LATAM

    Devices/Connections By 2019, there will be 2.9 devices/ connections per capita in

    LATAM.

    LATAM Internet Users By 2019, there will be 371 Million LATAM internet users,

    representing 57% of the LATAM population.

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

  • Cisco VNI ARG IP Forecast, 20142019 Key Takeaways / Summary

    ARG IP Traffic IP Traffic will grow 3-fold from 2014 to 2019, CAG rate of 21%

    ARG Mobile Traffic By 2019, 13% of IP traffic will be carried over cell networks.

    ARG Wi-Fi Traffic By 2019, Fixed Wi-Fi will generate 61% of ARG IP traffic.

    ARG IP Video Traffic By 2019, over 77% of the ARG IP traffic will be video.

    ARG Broadband Speeds By 2019, average broadband connection speed will grow 3.4-fold

    (4.4 Mbps to 15 Mbps).

    ARG Devices/Connections By 2019, there will be 3.7 devices/ connections per capita in

    LATAM (2.6 in 2014).

    ARG Internet Users By 2019, there will be 30 Million Argentinian internet users,

    representing 69% of the ARG population.

    Source: Cisco VNI Global IP Traffic Forecast, 20142019

  • Cisco VNI Web Sites

    Press Release

    White Papers / FAQs

    Cisco VNI Web-based Tools / Free Apps

    IP Traffic Forecast inquiries: [email protected]

    Service Adoption Forecast inquiries: [email protected]

    IP Traffic Forecast: http://www.cisco.com/go/vni

    Service Adoption Forecast: http://www.cisco.com/go/vnisa