proposal for you

produc zt

Proposal Issued:05.22.2017

Proposal

Prepared for:

YOU

Productz 1991 East 19th AvenueEugene, OR 97403+1.541.913.1474

[email protected] DirectorPeter Craycroft

Peter Craycroft

from

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Creatixx | Proposal for Majestro Ltd.

BRAND MARKETING My objective is to use my know-ledge and experience to continue to build and contribute to great groups that create and build dynamic, highly successful, world changing brands. I would like to join your team.

About

SKILLS

BRAND DEVELOPMENT

PRODUCT DEVELOPMENT - DESIGN

TEACHING / TEAM DEVELOPMENT

MARKETING & SALES

Account and Design Director Nike Store 2010

STRATEGIC UNDERSTANDING

ENGINERING/PRODUCTION GENIUS

Peter Craycroft

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Value

BRAND DEVELOPMENTBrand Marketing full circle: Strategy, marketing, sales, concept, design and engineering, integrated through management and direction of production, manufacturing and construction. Broad based experience in all retail market segments (action sports, electronic, fashion, financial, automotive, luxury goods, etc.) with a focus on Sports Marketing.

PRODUCT DEVELOPMENT - Design (Graphic, Industrial & Architectural) , Marketing & Brand DirectionBackground in design with experience at the highest level, directing product design, Brand presentations, campa-igns, events and store/architectural design and build. Perpetual pioneer in film and digital integration at the point of sale.

TEACHING / TEAM DEVELOPMENT - Organizational understandingAdjunct Professor in the Architecture and Allied Arts Department teachig Graphic Design, Digital Design and Brand Imaging. Extensive experience assembling, directing and training high performance teams. Exceptional ability to create very successful long term relationships at a local level and with Fortune 500 Companies.

MARKETING & SALESAs Director of Marketing at EYELEVEL (2009 - 2015), I personally landed and reinforced long term relationships with world leaders including: The North Face, Calvin Klein, Nike, Diesel, Apple, Adidas, Williams Sonoma, Tesla, Luxottica and REI. I was directly responsible for more than 80 million dollars in revenue over a 4 year period.

STRATEGIC UNDERSTANDING Participation in Retail Industry Conferences, Events, Tradeshows and Organizations has given me a wealth of connec-tions and understandings. Excellence at research and analysis is demonstrated by projects for industry leaders in many markets, including Apparel, Branch Banking, Sports Marketing and Food Services. I know the retail marketplace, under-stand the competition and know how to differentiate and separate from it.

ENGINEERING/PRODUCTION GENIUSCreated and managed a diverse manufacturing facility, renown for the quality of its work and its cost effective pricing and behaviors. Hands on experience in production, installation and merchandising.

In every position that I have held my contributions have extended far beyond my job descrip-tion. This is a natural outcome of every successful team process . My goal is to contribute to and strengthen you in every way possible. Here are my areas of experience, skill and under-standing :

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Partners andProjectsReview

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produc zt

Industrial andArchitectural Design

Design/Build 1985-2005

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Invent/Design/Build 2012-2015

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Building Dynamic Brands

tried/true + cutting edge

Innovative Design/Build 1985 -2015

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Bowerman Wall: http://www.slideshare.net/petercraycroft/history-17119440

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Bowerman Wall: http://www.slideshare.net/petercraycroft/history-17119440

produc zt

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See: www.productz.biz

produc zt 2010 - 2016

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See: www.productz.biz

This matrix evaluates potential partners accross all retail categories, using eleven critical criterion. Seven of the eleven categories are represented below.

Brand

Analysis

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productz

The Target array arranged above for New York City is typical. Similar arrays are availablefor The Pacific Northwest, San Francisco, Los Angeles, The Northeast, Midwest, Southern US, Europe and Asia. There is a written summary on the next page.

* Blue squares indicate close connection, red squares, closer yet.

*

productz

The Target array arranged above for New York City is typical. Similar arrays are availablefor The Pacific Northwest, San Francisco, Los Angeles, The Northeast, Midwest, Southern US, Europe and Asia. There is a written summary on the next page.

* Blue squares indicate close connection, red squares, closer yet.

*

productz

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‣ WEB BASED PORTAL

‣ PERMISSIONS STRUCTURE

‣ CONTENT MANAGEMENT UPLOAD

‣ CAMPAIGN MANAGEMENT

‣ OTA UPDATES

‣ REPORTING TOOLS

‣ ANALYTICS

‣ TECHNICAL SUPPORT/MANUALS

‣ TRAINING

Global Integration

Digital Integration MultiChannel Experience

Design/Brand Creation

ACCOUNTANDPROJECTTEAM!

US PRODUCTION! ROLL-OUT!

Roll-out Manager!

Site Surveys | Order Processing!Cost Estimates!

Pick’n’Pack | Logistics!

!!

US Installation Supervisor!

!!

CAD engineer!

3D Production Mgr!

QA Mgr!

DESIGN!

DESIGN Director!

Renderings!

Floor Plans!

US ACCOUNT MANAGER !EU ACCOUNT MANAGER !

Asia ACCOUNT MANAGER !

MANAGING DIRECTOR!

Asia PRODUCTION!

CAD engineers!

3D Production Mgr!

QA Mgr!

!!

Warehouse/ Operations Manager!

!!Logistic Manager !

!!

QC Mgrs!

Customer service !!!

Assembly Manager !!!

2008 - 2017

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Peter Craycroft - Resume

Currently

Director of Marketing and Design at Productz

New York City and Eugene, OR

Summary

Objective:

To use my knowledge and experience to continue to build and contribute to great groups that create and build dynamic, highly successful, world changing brands.

History

Productz

February 2000 - present

Director of Marketing and Design

Services: Brand Marketing full circle: Strategy, marketing, sales, concept, design and engineering, integrated through management and direction of production, manufacturing and construction. Broad based experience in all retail market segments (action sports, electronic, fashion, financial, automotive, luxury goods, etc.).

Results:

2010 – 2015

EYELEVEL

Marketing Director and Global Strategist

Marketing:

Created and reinforced long term relationships with world retail leaders including, The North Face, Calvin Klein, Luxottica, Nike, Diesel, Apple, Adidas and REI. Designed Innovative Marketing Presentations to drive sales. Personally responsible for more than 80 million dollars in sales over a 4 year period. I am very happy and proud to have been associated with EYELEVEL. To have been a key team member in the process of getting EYELEVEL off the ground and helping to define and communicate its meaning to a very broad audience has been one of the great experiences and accomplishments of my career. Once that we expanded EYELEVEL’s sales and marketing efforts as a Global Team effort and EYELEVEL became part of InnerWorkings (INWK, NASDAQ) vast network and resources, it was time for me to focus the work of Productz on other projects and partners.

http://www.eyelevel.com

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Typical Projects:

Michael Jordan Store – Six month concept, strategy, design and presentation extended earlier foundational innovations (see Mobius

below) and award winning identity work on the Jordan Brand forward to inform the first stand alone Jordan stores and create a

foundation and a roadmap for future Jordan Brand interpretations.

Nike Shop in Shops: created a bold new concept for Big Box sporting good stores that shares Nikes heart & soul while assuring

customer attention, assuring belief and Brand loyalty.

https://www.behance.net/honu

2000 – 2009–

Brand Imaging/ Design:

• Wells Fargo:

Guided the Brand integration of Wells Fargo and Norwest, redesigning flagship branches and bringing customer friendly retail

banking to Wells Fargo.

• Billabong: Designed Billabongs Flagship store at The Camp, introducing experience retail to outdoor marketplace. Features: Cyber

Cafe, Half Pipe and Board Pool.

• The Detroit Lions: Engage George Plimpton to assist in creating a compelling brand story design for the Lions feature store opening

at FORD Stadium.

• Converse: Graphic interpretation, store and fixture design. Merging virtual illustration with photographic representation of Target

Store Environments.

• Worked closely with Apple, Quiksilver, QVC, Converse, Yahoo, Michael Stars, Patagonia, AOL /Time Warner and REI on Branding, Stores

and Fixtures.

See: http://www.productz.biz

Mobius

Eugene, Portland, San Francisco, New York

January 1980 – January 2000

Owner, CEO and Director of Marketing

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Results:

Mobius grew from a garage to an industry leader in twenty years. We created very successful long-term relationships at a local level and with

Fortune 500 Companies, including Nike, Levi Strauss & Co., Ralph Lauren, Liz Claiborne, Wells Fargo, Apple, The NFL, Hewlett Packard, Benetton,

Patagonia and adidas. Mobius was renowned for it’s design excellence, it’s mechanical and material innovations and it’s integrated design,

engineering and manufacturing process. Notable projects include:

• Nike: 15 year partnership

1) Ground breaking historical exhibits at Show: foundational brand work that continues to inform Nike Stores, retail and product presentation

and Nikes products themselves.

2) Interior and exterior Brand Story telling, photomurals, historical case work at Show, Retail and on Campus, presentations and retail

environments 1984 – 1992.

3) Mobius brand interpretation for Nike lead the industry and continuously pushed, re-invented and employed cutting edge technologies.

As one example, the 120 screen video environment for Nike required completely redesigning video switching technology. I had to work very

hard to convince Nike that the application would be visible to the 50,000 people who passed through the hallways of the Mobius designed

and engineered , 50,000 sf ft exhibit. Would it justify the 1.2 million dollar investment (Editing and software only, equipment rented) for only

a four day presentation? It was a phenomenal success. We extended the video technologies along with many other graphic, industrial and

architectural innovations to Niketowns over next three years. Nike leaped from a half billion to a two and a half billion dollar company during

that three year period.

• Levi Strauss and Company: 10 year partnership resulted in 100 million dollars in revenue for shop in shop and store creation and a deep

understanding about what true partnership means. A good example: co-creation with Levi of Levi Labs, a 15,000sq. ft. facility that housed all

shop offerings, collateral and point of purchase materials and exhibits. Corporate Executives, Brand Managers, Agency Personnel, Designers,

Photographers and Manufacturers came together in an open forum to create the most integrated and cost effective presentations and

environments in the retail industry.

• Benetton Sportsystems: identity, media platform, showrooms and the orchestration of its grand opening event in its 5th Avenue

Manhattan Headquarters.

Other Notable Projects:

Nike’s 50,000 sq ft SuperShow Exhibit • NFL’s 300,000 sq ft Experience • Hewlett Packard , Shop and Shops • Adidas Flagship Store and Fixture

Systems • North Face Flagship Store • Sony @ The Metreon, Flagship Store • Ralph Lauren Polo, stores • ESPRIT, Columbia and Dick’s fixture

programs.

With over four hundred employees, 200,000 sq ft of manufacturing and offices and showrooms in New York, San Francisco and Portland, OR.,

Mobius had a marvelous run for 25 years on the cutting edge of retail, exhibition and showroom design/build. In the beginning and in the end,

its all about people: Mobius hired well but more importantly, supported it’s people., creating the most powerful and effective teams in the

retail marketplace..

Peter Craycroft

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See Mobius presentation: http://www.productz.biz (CHRONOLOGY 1980-2000) http://www.slideshare.net/petercraycroft/mobius-history-2016http://www.slideshare.net/petercraycroft/cutting-through-brand-babble

Education

University of Oregon, September 1971 - Present• MFA, BS (Pre Med, Cultural Anthropology, Economic History, Painting, Drawing, Industrial and Architectural Design)Diverse studies, diving deeply into science, social science and design.• Activities and SocietiesArchitecture and Allied Arts Board of Directors, 1997 to 2003. Adjunct Professor and Lecturer •1984 Graphic Design • 1994 Retail Design •1996 Multi-Media • 1998 Architectural Design, 2002 • 2004 Brand Imaging • 1982 - 2016 Studio Critiques and guest lectures

DIGITAL SKILLS

Adobe Illustrator: Advanced -

Adobe Photoshop: Advanced

Adobe InDesign: Advanced

Excel: Advanced

Microsoft Word/Pages: Advanced

Drafting/Engineering: Expert

Graphic Design/Print Production: Expert

Three Dimensional Design: Expert

Microsoft Outlook: Advanced

Power Point/Keynote: Expert

Photo/Video: Expert

Google (various): Advanced

Apple: Aperture & iWeb: Advanced

SketchUp: Expert

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Presentation/Multimedia: Expert at both presentationtion and delivery

Pinterest- extensive use for research, communication with friends and clients and for advertising.

Instagram- extensive communication with teams/clients,customers.

Honors & Awards

Awards across Graphic, Industrial and Architectural Disciplines

• National Organization for the Performing Arts, Best Promotional Package 1984 – Hult Center, Brand Imaging and Promotions –

Woody, same project

• POPAI Gold Award, Best in the West I987 – Point of Purchase Exhibit Hewlett Packard.

• Exhibitor Magazine Sizzle Award 1989, First place – Nike Trade Show Design

• Exhibitor Magazine Sizzle Award for Nike 120 Screen Video Environment

• Exhibitor Magazine 4th Annual Design Awards 1990, Honorable Mention – Apple Harp Wall

Exhibitor Magazine 8th Annual Design Awards 1994, First Place - Nike I.D.

• Exhibitor Magazine 8th Annual Design Awards 1994, First Place – NFL Experience

• Exhibitor Magazine 8th Annual Design Awards 1994, First Place Nike Boating

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• Exhibitor Magazine Silver Award – Benneton Gold & Silver Awards - Identity, Media Campaign, Branding and 5th Avenue

Showroom – Woodies, same projects

• Exhibitor Magazine 9th Annual Design Awards 1995, Silver Award – Roland Electronics Multi- Media extravaganza

•Exhibitor Magazine 10th Annual Design Awards 1996, Silver Award – Benetton Showroom

• NASFM Store Fixture Show Best of Show 1997, Silver Award – Adidas Flagship

• NASFM Store Fixture Show Best of Show 1997, Silver Award – Mobius Booth - Woody

• NASFM 25th Annual Retail Design Awards 1996, Gold Award – Benetton, Identity & Showroom

• How Magazine Design Competition 1998, Merit Award – Mobius Exhibit & Identity work.

• Exhibitor Magazine 12th Annual Design Competition 1998, Merit Award – Biodegradable Exhibit

• Institute of Store Planners International Store Design Competition 1998, Honorable Mention, Duck Shop

• NASFM Store Fixture Show Best of Show 1997, Silver Award – Adidas Flagship

• NASFM Store Fixture Show Best of Show 1999, Silver Award – Duck Shop

• Exhibitor Magazine 12th Annual Design Competition 1999, Merit Award.- Levi Stores

• No award competitions entered since 1999

Contact

Peter Craycroft

[email protected]

+1.541.913.1474

History: Productz: http://www.productz.biz

Resume: https://www.linkedin.com/in/petercraycroft

Brand Design: https://www.behance.net/honu

Brand Truth: http://www.slideshare.net/petercraycroft/edit_my_uploads

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Thank you. I appreciate your taking the time to consider this proposal. I look

forward to continuing this discussion and joining your team.

Kind regards,

Peter B Craycroft

metaphors

+1.541.913.1474 metaphors.net [email protected]