proprietary and confidential © originate ventures 2010 business plan
TRANSCRIPT
Proprietary and Confidential © ORIGINATE VENTURES Proprietary and Confidential © ORIGINATE VENTURES 2010 2010
Business Plan
2Proprietary and Confidential © ORIGINATE VENTURES Proprietary and Confidential © ORIGINATE VENTURES
2010 2010
Introduction
Welcome!
Thank you for your interest in Originate Ventures.
We at Originate feel Business Plans are interactive and ever evolving. Given this, we subscribe to keeping Plans clear and simple.
For entrepreneurs giving us consideration of their ideas/businesses, we ask that your presentation hits the points outlined.
Thank you
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Topic Areas
1.Company History
2.Purpose
3.Team Background
4.Need Being Solved
5.Why Now
6. Product/Service
7.Market Fit/Size
8.Go-to-Market Plans
9.Competition
10.Business Model
11.Funding Sought
12.Financials – Slides w/each Section Header
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Executive Summary
• Company Name– Type of entity– Contact Name & Information– Web Address
• Value Proposition– How does it solve the customer problem?– What makes your value proposition unique?– How can this be sustained/insulated?
• Funding Request– Dollar level of funding requested
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Management Team
• Management Team – Key personnel (as a group)– Highlight collective industry experience– Past successes– Summarize key equity ownership– Capital contributed by management team
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Customers & Needs
• Who Is Your Customer (User)?– Demographics– What are their needs or unmet needs?– Motivations (why buy product?)
• Market Research– Any market research or independent validation– Key findings / takeaways
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Markets & Channels
• Market Definition & Size– Describe market– Current product/service choices– Market size & potential
• Growth rate
• Channels– Where are products/services available?– How are they distributed?
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Competition / Barriers to Entry
• List Competition– Market Share
• Describe their Unique Value Proposition
• Barriers to Entry
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Sales Process & Product Pipeline
• Describe the Sales Process– Sales cycle end-to-end?– Decision makers and influencers?– Entry / launch strategy
• What alliances or partnerships have you entered?– Joint ventures / marketing alliances / licenses / distribution
agreements– Channel leverage
• Product Pipeline– What other products are in development?– Technology– Time to market– Cost to complete development
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Intellectual Property
• Legal Counsel– Name, key contact
• Trademarks or Copyrights– Name, date issued
• Patents– Brief description, status– Patent counsel
• Know-how– Briefly describe unique know-how
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Infrastructure
• Infrastructure– Existing sales force– Accounting & financial systems– Office or production space– How do you plan to expand your workforce?
• Manufacturing– Where is product manufactured?– Cost of goods analysis
• Quality & Regulatory– Quality control/assurance requirements/status– Regulatory/permit/license approvals required?
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Financial Overview
• Projected Revenues and Expenses– Table format – past 3 years, 3-5 years projected– Gross margins, operating margins (% of revenues) – When will company breakeven in terms of profitability
and cash flow?• Balance Sheet
– Cash on hand– Debt
• Capital Requirements– Equipment (internal or outsourced)– Intellectual property (patents or other)
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Funding Sought - Use of Proceeds
• Funding Request– $ Level requested– Use of proceeds– Pre-money valuation
• Previous Funding – $ Level received– Types of equity/debt financing in place
• Shares Outstanding– # Shares outstanding – fully diluted– Describe any option plans
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Exit Strategy
• What are your probable exit scenarios?– IPO– M&A possibilities– Potential targets– Timing– Price
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Thank you!
Email completed Business Plan to:
Shannon MorinOriginate [email protected]: 610-866-5588