protection technology research_skolkovo

Protection of software and content for mobile devices

against unauthorized use and illegal distribution

Moscow, 2012

Protection Technology Research

Current market situationCurrent market situation

2

Mobile devices substitute desktop computers worldwide

Smartphones and tablets become more and more powerful. Nowadays they excellent fit business and entertainment needs. Wireless internet access made them very convenience for socialization and open new opportunities. Large amount of various software and content let people to use them instead of ordinary desktop computer more frequent.

2014

2010

0 0,5 1 1,5 2 2,5

billions of units

Yea

r

Mobile devices sales, worldwide

Source: marketing research company “ABI Research”, 2010

http://www.mobilemarketingwatch.com/abi-research-mobile-device-sales-to-double-by-2014-4767/



3

Software – the blood of a computer

Software and electronic content development is essential part of mobile market. Without it – any device is just an piece of metal and plastic. Due to its nature electronic information is very easy for coping and distribution. This works either for right holders to gain additional business opportunities and also for pirates who desire to take a part of the cake.

Market of mobile applications and content, worldwide

0

1000

2000

3000

4000

5000

6000

7000

8000

2010 2011 2012 2013 2014 2015

year

billio

ns o

f rub

les

Source: Berg Insight, 2010 http://www.berginsight.com/News.aspx?s_m=1&m_m=6



4

Piracy – threat #1

“The good was that more than 100,000 people were enjoying the new Android version of our game. The bad news was that only about 10 percent of them paid for it.”

Miles Jacobson, CEO Sports InteractiveSource

“Piracy of my apps is through the roof.”David Peroutka, director at Android game developer Hexage

Source

“Piracy isn’t new. All platforms I have worked on, right back to Windows CE in the 90’s, suffered from severe piracy.”

Simon Judge, UK Mobile DeveloperSource

And more…

Although there is no complete worldwide piracy study in mobile domain at the moment, we can rely on industry specialists opinions:


5

Any solution?

Major market players (Google, Apple, Microsoft) doesn’t offer reliable solution, right holders constantly suffer from piracy and loose their money.

While the market is still in development stage this situation is tolerant. As soon as business will be well established the situation when right holder lost major part of the income become suicidal.


Odd, but according to the expert:“There's no working copy protection on the platform currently.”

Miles Jacobson, CEO Sports InteractiveSource


The ProjectThe Project

6

Comprehensive source code protection against crack and reverse-engineering

Licensing system to establish flexible distribution policy

Control mechanism for sales and distribution tracking

Activation and Licensing server for detailed sales statistic

Protection Technology Research is developing all-in-one solution that will suit all mobile developer needs. Further product will consist on the following components:

To address this trouble…

Developer gets not only a protection, he gets marketing instrument for better understanding of the market and target audiences.

Solution is designing to be fully compatible with all major mobile software stores: Google Play, Apple App Store, Windows Marketplace.


Technology withinTechnology within

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Own developed programming language

Own developed source code compiler

Utilization of hidden marks to intruder identification

Own developed software licensing and activation system

The company team has been working together for years. During this activity we received several patents for innovative and unique technologies that bring outstanding reliability and flexibility for our software protection products.

Gaining experience since 1998


Higher possible resistance against reverse-engineering and crack

Multiplatforming

Higher possible compatibility

Universality towards possible ways of use

Multifunctionality

Our clients enjoy the way we protect their intellectual property. They chose us based on the following factors:

Competitive advantages

CommercializationCommercialization

8Protection Technology Research

While the product opens a lot of commercialization ways, one of the most common one is following:

9

Value for further clients and partnersValue for further clients and partners

Mobile software and content developersEnsured investments return

New level of marketing: distribution control, sales and marketing statistic

IP and Authorship protection

Solid protection against code modification and reversing


Mobile OS vendorsHighly attractive for developers of mobile apps

Highly attractive for third party distributors

More safe and secured OS environment

Mobile software distributorsMore legal sales – more income

New level of marketing: distribution control, sales and marketing statistic

Attractive for buyers: virus free software and content

Attractive for apps developers to place content here

InvestorsCompany is attractive to acquire by one of the major market players, like Google, Apple or Microsoft

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The TeamThe Team

Roman Kirilin, CEO

Education: higher technical educationExperience: Started in 2001. Financial operations and support

Alexander Zatsepin, CTO Education: higher technical education

Experience: Started in 2001. Development team management.

Julia Titova, business

development director

Education: higher economical education, MBAExperience: Started in 2006. Business development and sales management.

Dmitry Gusev,Business

development director deputy

Education: technical and marketing educationExperience: Started in 2002. Marketing and PR department management.

Alexander Yashkin, product design

manager

Education: higher technical education, MCPExperience: Started in 2001. Development of system and applied software. Development of applications for Android and iOS. Research in the field of DRM tools reliability and performance.

Sergey Polyakov, scientific

consultant

Education: higher technical education, Ph.D. in Physics and Mathematics SciencesExperience: Research in the field on mathematical modeling, teaching.


protection technology research_skolkovo

Technology

mobile market

software protection

market of mobile applications

mobile devices sales

computer software

major mobile software

content attractive

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