GOLDEN RULESFOR EFFECTIVE ORAL SCIENTIFIC PRESENTATIONS

INNOVAACOM IS A GLOBAL COMPANY SPECIALIZED IN ENHANCING

THE ORAL AND WRITTEN SCIENTIFIC COMMUNICATION SKILLS OF ALL LEVEL

HEALTHCARE PROFESSIONALS. OUR TEAM OF EXPERTS TRAIN INDIVIDUALS

ON HOW TO CAPTIVATE, EDUCATE AND ENGAGE INTERNATIONAL

AUDIENCES TO CONSISTENTLY PRODUCE POSITIVE AND ENDURING RESULTS.

OUR TEAM IS COMPRISED OF EXPERTS IN PHARMACEUTICAL, MARKETING

AND SALES, AND MEDICAL JOURNAL PUBLISHING AS WELL AS MEDIA

HEALTH COMMUNICATIONS WITH BROAD AND DIVERSE EXPERTISE ACROSS

MANY THERAPEUTIC AREAS. INNOVAACOM HAS OFFICES IN THE U.S

BASED IN ATLANTA, GEORGIA AND IN EUROPE, BASED IN ROME, ITALY.

YOUR GUIDE TO ORAL SCIENTIFIC PRESENTATIONS

I Preparing Oral Scientific Presentations

II Speaking for Success

III Responding to Questions and AnswersObjection Handling

IV Tips and Tools

IPREPARING ORAL SCIENTIFIC PRESENTATIONS

Being an effective presenter requires many skills which include:

• RESEARCHER• PLANNER• WRITER• GRAPHIC DESIGNER• PUBLIC SPEAKER

When taking on each of these roles in the process of preparing for apresentation, using the five W’s will help you successfully reach your goals. You must always address:

n WHEREn WHOn WHEN n WHATn WHY

Remember that in any language, the HOW becomes crucial.

As you begin to prepare the content for your presentation, it is very importantto remember to be clear and concise. The diagram below is broken down intomain chapters. We recommend that you use this shell to get you on your way toa great presentation that will flow well.

IISPEAKING FOR SUCCESS

Once you have the content of your presentation prepared, you then need tofocus on your speech and how you will deliver this information to youraudience. In order to ‘Speak for Success’, you must remember the following:

• Know your purpose• Know your topic• Know your audience• Know your setting

Key things to remember when presenting your data slides:

4 PREVIEW: Describe the image before bringing it onto the screen as well as any particular area or figure that will require attention

4 HIGHLIGHT: Draw the audience’s attention to what is most pertinent for the talk

4 SPIN: Relay the significance of the finding for the audience, patients and clinical practice