pubic diplomacy and web 2.0

Public Diplomacy & Web 2.0

Conversation, Presence & Reputation


• A quick history of the world wide web



• Web 2.0: Strategies for coping (with examples)



• Web 2.0: Strategies for coping (with examples)• Manage the conversation



• Web 2.0: Strategies for coping (with examples)• Manage the conversation• Be omnipresent



• Web 2.0: Strategies for coping (with examples)• Manage the conversation• Be omnipresent• Reputation is everything



• Web 2.0: Strategies for coping (with examples)• Manage the conversation• Be omnipresent• Reputation is everything

• Second House of Sweden: Lessons learned (so far)

What happened next?

What happened next?

• Form and content were separated

What happened next?

• Form and content were separated• Content management systems: Database-driven web

What happened next?

• Form and content were separated• Content management systems: Database-driven web • Content syndication: RSS feeds

What happened next?

• Form and content were separated• Content management systems: Database-driven web • Content syndication: RSS feeds• Atomisation of content: Reuse, mix, “mashup”

What happened next?

Cost of Publishing:

What happened next?

Cost of Publishing:

0

What happened next?

Cost of Publishing:

0Cost of Commenting:

What happened next?

Cost of Publishing:


0

What happened next?

Cost of Publishing:


0

Leads to...

Strategies for coping: Manage the conversation

Strategies for coping: Be omnipresent

Strategies for coping: Reputation is everything

Second House of Sweden: Lessons learned


• Don't try to replicate the web: Focus on social


• Don't try to replicate the web: Focus on social • Events draw more repeat visitors than exhibitions


• Don't try to replicate the web: Focus on social • Events draw more repeat visitors than exhibitions• Obey “local” customs


• Don't try to replicate the web: Focus on social • Events draw more repeat visitors than exhibitions• Obey “local” customs• Share content between web & SL (video, pictures, recipes)

Second House of Sweden: Plans


• Nordic Council of Ministers: Open session in October


• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions


• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks


• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks• Swedish lessons


• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks• Swedish lessons• Live concerts: Swedish music


• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks• Swedish lessons• Live concerts: Swedish music• How Swedes live: 360-degree panoramas


• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks• Swedish lessons• Live concerts: Swedish music• How Swedes live: 360-degree panoramas• Linnaeus room and garden


• Nordic Council of Ministers: Open session in October• Swedish Short film viewings with discussions• Gallery talks• Swedish lessons• Live concerts: Swedish music• How Swedes live: 360-degree panoramas• Linnaeus room and garden• Mixed reality room: HoS meets SHoS

pubic diplomacy and web 2.0

Technology

world wide web web

public diplomacy web

omnipresent reputation

quick history

cost of publishing

presence reputation

cost of commenting

house of sweden