Public relation Presented by

Mangiri kakde

Definition “Public relations is a strategic

communication process that builds mutually beneficial relationships between organizations and their publics”.

Public relations can also be defined as the practice of managing communication between an organization and its publics.

Characteristics Managerial responsibilityAn on going processAll level personnelTwo dimensional process

importanceAssists sales promotion.Help to amendment in business policies and

planConfidence of investing communityHealthy industrial relationProtected from cut throat competitionBuild corporate image

Scope of public relationWith customerWith share holder And investorWith SupplierWith EmployeesWith Society / community/publicWith Government.

Activity of public relation department or manager to public relation External –1. Relation with media2. Direct touch with consumer3. Seminars and conference Internal –1. Social gathering2. Annual sporting and cultural programs3. House organs ( journals, bulletins)