Created by:Astari Indraputri

Ivy Ledbetter Lee

Introduction of Public Relation

The Role of Public Relations

Public Relations Tools

The Four-Step Process of Public Relations

What Public Relations People Do?

The Qualities of Good Relations People

Tableof

Content

Ivy Ledbetter Lee

In 1905, Together with George Parker, he established

the United States' third public relations firm.

The founder of modern public relations

Lee, was to become one of the most influential

pioneers in public relations.

December 1914, Lee was hired as a personal advisor

to the Rockefeller family.

The public has seen him as a scary person, and Lee has helped to change

people's views of him.

Public relations (PR) is the way organizations, companies

and individuals communicate with the public and media.

Public RelationIntroductio

n

A PR communicates with the target audience with an aim

to create and maintain a positive public image, and create

a strong relationship with the audience.

ofThe RolePublic Relations

To contribute to the image of an organization using a‘soft sell’ approach.

The basic premise for Public Relation role is that a positive image is

essential to retain existing customers and to attract new business.

In order to build a relationship with the target audience and maintain it on a

high level, PR use a variety of tools and techniques.

Public Relations Tools and

Techniques

Some of the most common ones include:

Attendance at public events

Press releases

Newsletters

Social media

Public Relation

The Four-Step Process of

• Research

Step 1

• Planning

Step 2• Implementatio

n

Step 3

• Evaluation

Step 4

Public Relation

The Four-Step Process of

Analyzing the Situation

Analyzing the Organization

Analyzing the Publics

Public Relation

The Four-Step Process of

Establishing Goals and Objectives

Formulating Action and Strategies

Designing Effective Communication

Public Relation

The Four-Step Process of

Selecting Communication Tactics

Implementing the Strategic Plan

Public Relation

The Four-Step Process of

Evaluating the Strategic

Plan

What PublicRelationPeople Do?

Public Relations

Tell the story

They write They plan events

They talk to media

The Qualities of Good Public Relations People

1. Honesty

A good PR person never lies, and in fact, helps a client tell the truth even

when it’s not so pleasant.

2. Confident

Confidence can be seen in how you dress, speak, smile, your posture, and even how

you contribute at meetings.

3. Relationship builder.

The core of PR profession is the ability to build communication through quality

conversations that build strong relationships.

Thank You