Niko Heikkinen, Jani Miettinen Loan Le, Joonas Schwanck

Publishing and printing industry in FinlandRepresents both traditional factory industry as well as modern communication industry.

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Metropolia

Metropolia University of Applied Sciences offers the widest selection of studies in Fin-land.

68 curriculums divided into culture, economics, technical, social and healthcare studies, 15 of which are taught in English.

Bachelor of Media Technology

Trains experts on graphical and digital media.

The studies are mainly theoretical, emphasizing project management skills and wide knowledge of media solutions and technologies

After First year students are divided into two groups:

•Digitalstudies:Webandaudiovisualtech-nologies

•Graphicalstudies:Printingandpreproduc-tion

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Introduction to the Sector

Printed media represents 65% of Finland’s mass media outlet, although digital media’s share is moderately increasing.

Newspapers are still the leading advertisement media.

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Marketing rates 2011

1 395 million euros spent on marketing last year

56,5% of which was used on printing media

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Types of companies

Most of the companies in the sector are small or medium-size.

Yet ca. 20 biggest companies employ about half of the staff and make half of the profit in the industry

The industry has more than 2 600 companies at about 3 000 locations.

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Main production structure

Manufacture and publish various printed mate-rial

Produce content for electronic media

Develop new communication products.

The main products in the sector are newspa-pers, periodicals, books and printed advertis-ing material.

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The graphic art industry

Traditionally been home-market business

Medium-sized manufacturers

Technological competence

High-quality contents

Good accessibility

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The print media market and products

There are 31 seven-day dailies, more than in any other Nordic country

It is the third country in the world for newspa-per consumption with 483 copies per 1000 in-habitants

Newspapers are strong in subscriptions and early-morning delivery

76 percent of the population older then 10 reads a daily newspaper or afternoon paper

Two major publishers account for 56 percent of the aggregate circulation of  dailies

Of all 51 dailies, 11 titles appear outside chain ownerships

The main products of the print industry in Fin-land are newspapers, periodicals and books. Other products include printed advertising material, forms, packages, calendars and la-bels.

Most print media produced for Finnish con-sumption is created by domestic enterprises.

•In2002,100percentofFinnishnewspa-pers,98percentofmagazinesandperi-odicals,and84percentofliteratureweredomesticallyproduced.

Finland exports more books, pamphlets, newspapers, and periodicals than it imports.

The print media market and products

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Advertisement and print media

The print media has lost a big amount of its advertisement income to internet and digital sector.

The main reason is the lower costs for digi-tal advertisement, more precise targeting and feedback about the results.

Strenghts Weaknesses

Opportunities Threaths

Reachability Technologicalcompetence

Profitability Brand

Polarisation Lack of development thinking

Encapsulation Smallness of markets

Value networks Multi-channeling

The consumer’schanging role

Status as influential actor

Declining quality Innovation vacuum

Free content

SWOT Analysis

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Technologies used

Generally used technologies are up to date and high-quality.

New technologies are adopted relatively quickly.

Automation is respected high, because of the high labour costs.

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Developments in production and management

Companies are more responsive for adap-tation and flexibly for change.

Increased cooperation internally and with partners.

References

http://www.vkl.fi/faktaa_alalta/

http://www.metropolia.fi/en/

http://www.vkl.fi/files/940/Strategies.pdf

http://www.pressreference.com/Fa-Gu/Finland.html#ixzz23cFGK3vr

http://www.ejc.net/media_landscape/article/finland/#l11

http://www.scr.fi/downloads/ThesisB010123.pdf

http://www.vkl.fi/en/the_sector/publishing_and_printing_industry

http://www.vkl.fi/files/940/Strategies.pdf

http://www.graafinenteollisuus.fi/index.phtml?s=3

http://www.vkl.fi

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