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March 2015 Pura Stainless Santa Barbara, CA

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March 2015

Pura Stainless Santa Barbara, CA

Mothers will seek the safest and simplest feeding solution

One Life… One Bottle™

Pura offers a proven solution and model

Shipping to more than 35 countries

Pura Kiki has won more third party awards than any bottle in history

300+ unpaid media placements, 20+ unpaid television spots

Leading organic search results (Google)

9 issued US and Int’l patents (utility & design); additional patents pending

March 2015

Pura pursues an attractive market > $2billion market driven by: Pervasive safety concerns with plastic, glass & aluminum Exponential growth in eco-conscious purchasing Renewable market w/ low price sensitivity under $20

2011 research shows that even BPA-free plastic is linked to a myriad of health issues including cancer and developmental issues in children

Why do consumers need Pura? PROBLEM: Existing juvenile bottles are unsafe and do not adapt to

the needs of growing children

EVERY bottle contains plastic and ALL plastic leaches chemicals

Proprietary nipples and spouts lead to frustration and waste

Age specific bottles require constant and expensive replacement

March 2015

All competitors use plastic lids, spouts, collars Why buy a glass or stainless bottle if your child is still drinking through a PLASTIC lid?

Pura is the only plastic-free sol’n

All plastic has been proven to leach toxins

… the SAFEST Solution

Pura’s solution is innovative and proven

Kiki Benefits No Plastic… No Safety ConcernsTM Baby Grows… Bottle Evolves™ Highly cost effective Proven product shipping globally Environmentally progressive

One Life… One Bottle ™

The only 100% plastic-free feeding system

…because even BPA-free plastic leaches harmful chemicals …because glass can break and chip …because a bottle should work with your child’s choice of nipple or spout, not the other way around

Safe Eco-Progressive Adaptable Modern Pura is the environmentally aware choice

Re-usable, long lasting stainless bottles keep plastic out of oceans and landfills

60% recycled material ; fully recyclable

Eco-progressive business model Green15™ & Eco-Dollars™ programs

Awards from US House of Representatives & California State Assembly for “outstanding and invaluable service to the community”

Eco-Excellence Award Finalist; Best Baby Bottle (2014)

Green Business of the Year (2012) Pacific Coast Times

Best Green Bottle (2012) BabyGearLab

Top Green Products of 2011 NBC Chicago

March 2015

Mothers will seek the safest and simplest feeding solution

Characteristic Pura Avent LifeFactory KleanKanteen BornFree Dr. Brown Thermos Vessel Stainless Glass Glass Stainless Glass Glass Stainless Collar/Lid Stainless Plastic Plastic Plastic Plastic Plastic Plastic Sip spout Silicone Silicone Plastic Plastic N/A N/A Plastic Nipple/Spout Cover Silicone Plastic Plastic Plastic Plastic Plastic Plastic

Compatible w/ other nipples Grow to sippy top Grow to straw top Grow to sport top Compatible w/ adult bottles Insulated options Break and chip proof > 5 yr use from one bottle 100% non-toxic (plastic-free)

January 2015

Pura Offerings Pura Kiki® infant & toddler bottle line Pura Kiki Insulated infant & toddler bottle line Adult bottle line Silicone Accessories Silicone Natural Vent Nipple™ (4 flow rates) Silicone XL Sipper™ toddler spout Silicone straw module (first plastic free straw lid on

market) Multi-color silicone sleeves Silicone lid modules Silicone nipple/spout travel covers

High Grade #304 Stainless Steel Medical Grade Silicone Stainless steel lids Lifetime warranty Adaptable products

Nine (9) US & International Patents; Additional Patents Pending

Pura Lifestyle Branding, Awards & Media Coverage

One Life… One Bottle

Kiki chosen as EDITORS CHOICE SIPPY CUP September 2014

Comprehensive head-to-head comparisons by BabyGearLab founded by pediatrician Dr. Juliet Spurrier. 64 toddler bottles were tested including those by long time industry leaders Avent, NUK, Playtex, Thermos, Munchkin, Lifefactory, Tommee Tippee, etc. Pura Kiki was the TOP SCORER and OVERALL WINNER!

“The Pura Kiki Toddler Sippy cup is one you can feel good about using with your child. They really have thought of everything here....”

Kiki chosen as EDITORS CHOICE TRANSITIONAL SIPPY CUP September 2014

Comprehensive head-to-head comparisons by BabyGearLab founded by pediatrician Dr. Juliet Spurrier. 32 toddler bottles were tested including those by long time industry leaders Avent, NUK, Gerber, Dr. Brown, Thermos, Munchkin, Tommee Tippee, etc. Pura Kiki was the overall winner!

“The Pura Kiki Toddler Sippy cup is one you can feel good about using with your child. They really have thought of everything here....”

Kiki chosen as

TOP PICK & HIGHEST RATED BOTTLE December 2012

Comprehensive test protocol by BabyGearLab founded by pediatrician Dr. Juliet Spurrier. Eighteen infant bottles we tested including those by long time industry leaders Avent, NUK, Playtex, Evenflow, Medela, Dr. Brown, BornFree, Lifefactory, Tommee Tippee, etc. Pura Kiki was the overall winner with a score of 89/100!

“The Pura Kiki Infant Bottle is one you can hands-down feel good about using with your baby. It is our Top Pick for Green Baby Bottle...”

Kiki once again chosen as the

Best Baby Bottle Non Plastic Bottle September 2012

ConsumerSearch reaches 1.8 million unique visitors per month and posts product-reviews of the best consumer products and services determined by comparing professional product reviews with consumer reviews. ConsumerSearch is a New York Times company

Kiki once again chosen

Best Baby Bottles January 2015

New York Family is a monthly family lifestyle magazine focused on the interests, needs, and concerns of New York City parents and reaches over 100,000 parents. NYF is also a parental web community with comprehensive guides, compelling articles and social center for New York Parents

Kiki once again chosen as the

Best Sippy Cup January 2015

Sparkles & Spitups is a blog focused on finding and testing non-toxic and cruelty-free women’s and juvenile products. The S&S team tested a variety of sippy cups (purchased at retail) to find the safest leak-free and durable options.

Kiki chosen

Best Baby Bottle Eco-Excellence Award 2014 Finalist

The Natural Child World Excellence Awards™ distinguishes itself with an emphasis on eco-excellence. In addition to qualities such as style and performance, we looked at socially conscious endeavors, footprint and ingredients.

Kiki chosen

Family Choice Awards 2014

The Family Choice Awards recognizes excellence in products, services, resources and leisure activities for children and families. They are evaluated and tested through a rigorous judging process by parents, educators, children and qualified professionals. These prestigious annual awards, now in their 18th year, are one of the most coveted; family friendly consumer awards programs in the nation.

Kiki is chosen as

Reader’s Favorite May 2014 (2nd consecutive year)

Baby & Children’s Product News is a leading juvenile trade publication. Readers are fellow members of the trade including retailers and distributors.

Kiki chosen as Finalist (2nd consecutive year)

Kids Drinking Bottle Red Tricycle is a San Francisco-based lifestyle web site. The Totally Awesome finalists were chosen by the editors and sponsored by the leading juvenile site giggle.com. The winner chosen by 100,000 consumer votes.

Best BPA-Free Baby Bottles Green Life Guides' CEO, Kate L. Harrison, has a JD in Environmental Law and a Master's from Yale in Environmental Policy. She launched GreenMomGuide in 2013, under the parent company Green Life Guides, LLC.

Kiki is chosen as

Reader’s Favorite May 2013

Baby & Children’s Product News is a leading juvenile trade publication. Readers are fellow members of the trade including retailers and distributors.

Top 10 Baby Products of 2013 New Mommy Lessons is a fun blog focused on topics involving parenting lessons learned.

Mainstream recognition for Pura Kiki continues…

As seen on the TODAY show January 3, 2012

Another leading parenting publication recognizes Pura…

NAPPA’s team of independent expert judges, along with family and child testers, select the most innovative and enduring products to be NAPPA winners

Kiki chosen as Finalist

Kids Drinking Bottle October 2012

Red Tricycle is a San Francisco-based lifestyle web site. The Totally Awesome finalists were chosen by the editors and sponsored by the leading juvenile site giggle.com. The winner chosen by 100,000 consumer votes.

The world’s leading parenting website recognizes Pura Kiki…

As reported on Baby Center web site, March 1, 2012 Baby Center is #1 global interactive parenting network reaching over 78% of new and expectant moms on-line in the US

BEST BABY BOTTLE FINALIST Pura’s fifth award of 2012

the Natural Child World Excellence Awards™ distinguishes itself with an emphasis on eco-excellence. In addition to qualities such as style and performance, we looked at socially conscious endeavors, footprint and ingredients.

Special Congressional Recognition

2012

United States House of

Representatives

Awarded to “PURA STAINLESS in recognition of outstanding and invaluable service to the community” March 2, 2012 signed by Lois Capps, Member of Congress

Certificate of Recognition

2012 California State

Assembly Awarded to PURA STAINLESS (Santa Barbara) “Special recognition, heartiest congratulations, and commendations are conveyed in appreciation of your generous contributions and participation in the local, small business community, and upon receiving the Pacific Coast Business Times Family Business & Closely-Held Company Award” March 1, 2012 Ventura, CA

Pura’s eco-progressive business model gains recognition…

Volume 12, Issue 49, February 10, 2012

The parenting bloggers choose Kiki as great baby shower gift!

Selected by the parenting blog “A Hen’s Nest” in conjunction with 25 other parenting blogs September 2012

Kiki is recognized by one of the Top 3 women’s sites in the USA

Four nominees… Pura, Avent, BornFree, and MAM SheKnows is one of the top three women’s sites in the US with 55 million unique visitors. September 2011

Pura’s second product award

Creative Child Magazine is a national publication that provides parents with the latest information on how to nurture their child's creativity. Each year Creative Child chooses products they feel are among the best in a variety of categories. June 2011

The veracity of Pura’s products are verified yet again

The Soft Landing is a leading web site dedicated to reporting on the safest products for children. November 2011

Pura’s first of many product awards!

NBC is a nationally broadcast network owned by General Electric Corp. Channel 5 out of Chicago (WMAQ-TV) is an affiliate of NBC serving the third largest city in the United States; January 2011

Pura’s first award in our first year of business! Intuit Inc. is a leading provider of business solutions for small and mid-sized businesses; financial institutions. Intuit is publicly traded on NASDAQ (INTU) and had 2011 revenue of $US3.9 billion

Kiki is a lifestyle brand…

Kiki is a lifestyle brand…

Kiki is an international lifestyle brand…

Kiki is a lifestyle brand (cont)…

velocity Project Mama

Kiki is a mainstream brand…

Kiki is a modern brand…

Kiki is a modern brand (cont)…

ENVIROTHINK

ENVIROTHINK

Kiki is a family brand…

Join Us! World’s finest stainless steel infant, toddler, and adult bottles, food storage containers and related accessories Safest bottles on the global market backed by independent testing Adaptable & modular products In-house designs & technology protected by multiple US and International patents & patents pending Highly successful lifestyle branding & messaging Clear & compelling competitive advantages

One Life… One BottleTM