Putting the “P” back in PR

Integrating Social Media Outreach into your Communications Strategies

It’s no longer just about the media

Social Networks Empower EveryoneBrian Solis blogs at PR 2.0 http://briansolis.com

Information Travels Differently

David Armano blogs at Logic+Emotion – http://darmano.typepad.com

Where to begin?

They Say Press Releases are Dead

But, that’s not really true

They just need to be adapted for sharing and search

Kevin Dugan and Richard Laermer write the Bad Pitch Blog:

http://badpitch.blogspot.com/

SEO – Search Engine Optimization

Create content that is easily found by consumers AND journalists

SEO Basics

For more information about SEO, read Lee Odden’s blog, http://toprankblog.com/

Google AdWords Keyword Tool

Google Trends

Start Reading Blogs

http://adage.com/power150/

RSS

•Real Simple Syndication•Delivers latest posts in a reader or via email•RSS address differs from the URL

Build relationships with bloggers before you need them

Put down your shotguns

In other words, DO NOT email blast your press release

The Don’ts of Blogger Outreach

Blogger Outreach Best Practices

•Know what they write about•Know what their readers expect•Check their blog for a pitch policy•Be personal and as authentic as possible – do not use “key messaging” that you would not use in casual conversation•Do not send a pitch that you wouldn’t mind having posted to the Internet

Searching for the right bloggers

Subscription Services

• Radian 6 – Sentiment, comments, influence, trends, authority and internal response tracking

• CrimsonHexagon – Sentiment and comments• VibeMetrix – Sentiment, comments and

internal response tracking

Social Media Newsrooms

Shhhhhhhh, they’re really just blogs

Social Media Newsrooms

Shareable and Searchable

Questions?

For more information

• Technorati State of the Blogosphere report/2008• One half of all blog readers say they trust bloggers’

purchase recommendations• Brian Solis blogs at PR 2.0 http://briansolis.com• Lee Odden blogs http://toprankblog.com/• Kevin Dugan and Richard Laermer write the Bad

Pitch Blog: http://badpitch.blogspot.com/

Thank You Thank You Thank You

Shannon Paul

http://veryofficialblog.com/http://twitter.com/shannonpaul/http://friendfeed.com/shannonpaul/http://linkedin.com/in/shannonpaul/