WHO W

OULD B

E THE A

UDIENCE

FOR YO

UR MEDIA

PRODUCT?

My music magazine is targeted at youths and young adults from the age of 16. I have chosen to aim my product at this age of people as they are most likely to take interest into this genre of music as older people do not enjoy urban based music and entertainment. With this in mind, it made it clear that it would be sensible to make my product attractive to young people. To be more precise, my product will most suitable for young people living within London. This is because the models and some of the stories in the magazine particularly represent the London youth culture through their body language, choice of texts and clothing choices. For example I have included artists that are local to South London. By doing this it ensures that young people from this area

In addition to this, my product would be for both males and females due to the fact that this genre is listened to both sexes. Therefore my product uses primary and neutral colours that can be used to represent both the genders equally. Also there are topics within the magazine that will attract the interest of young females and some events that will draw the male target to the magazine. For example due o the fact that fashion trends are usually associated as being a more feminine aspect, I have included a “Fashion Vs Celebrities” article on the front page which puts celebrities against each other to see whose tastes in fashion are better. I have also mentioned rap battles on the front cover which is labelled as being a male hobby. However even though females tend to engage with Hip Hop, it can be said that Hip Hop is mainly a male dominated genre. Therefore to show this I have used bold graffiti and bold text to demonstrate masculinity personalities of the magazine.

Overall as a whole, the audience for my product is for the youths and young adults, particularly living in London and very diverse cities. As well as this it will be aimed for both males and females that take interest in modern urban music and entertainment within this genre.