QR Code Marketing(Quick Response Codes)

How QR Codes Work

Users open their downloaded scanning app. (Free apps are available on all smartphone platforms.)

After scanning the code, the user gets unique mobile content.

1

2

Videos are a great introduction to your mobile website because they don’t require the user to read small text.

Applications for mobile devices should be shortened.

QR Code Marketing(Quick Response Codes)

14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011

Newspapers/Magazines and Product Packaging Most Scanned Sources of QR Codes

QR Code Users Most Likely to Scan Code while at Home or Store

*Study of QR Code usage conducted by comScore MobiLens, published August 2011.

Value of QR Code Marketing

Instant interaction with potential drivers.

Measure and increase the value of your print ads.

Easy access for drivers to online job applications.

SMS Marketing(Text Messaging & Automatic Responses)

How SMS Marketing WorksPotential drivers send a text message based on a print ad.

A response is automatically sent giving them options.

1

2

An automated text conversation takes place directing the drivers to an application.3

Thanks! Welcome to Barr-Nunn. Text STOP to end or HELP for help. Msg&Data rates may apply.

Sample Text Thread

What type of driver are you? Reply: “A” (Owner-Operator), “B” (Company Driver), or “C” (Team Driver).

A

Owner-Operator! Okay then, reply “A” to fill out a short online application or “B” if you prefer to talk to a recruiter.

A

Great! Go to http://bit.ly/9873jk for the online application. Thanks for applying to Barr-Nunn!

Text SURVEY to 84700 for a demo!

SMS Usage in the US

Text Messaging Users Average 41.5 Messages a Day

*Study of SMS usage conducted by Pew Internet & American Life Project, published September 2011.

Value of SMS Marketing

Instant interaction with potential drivers.

Measure and increase the value of your print ads.

Build a list of phone numbers of potential drivers.

Reach drivers who may not have mobile internet or who prefer not to make phone calls.