qr codes at opentech 2011
DESCRIPTION
Talk given 2011-05-21 at OpenTech Lanyrd: http://lanyrd.com/2011/opentech/ YouTube: http://www.youtube.com/watch?v=I5cXsB4GVG4 AudioBoo: http://audioboo.fm/boos/363171 Blog:TRANSCRIPT
@edent #OpenTech
@edent #OpenTech
QR Codes
@edent #OpenTech
Who Am I?● Terence Eden● Mobile Internet Consultant with 8 years
experience in Mobile Web
● Questions? Please interrupt me!● Shy? Tweet me - @edent● Bored? Read my bloghttp://shkspr.mobi/blog/
@edent #OpenTech
@edent #OpenTech
@edent #OpenTech
How Can We Make This Better?Can This Be Interactive?
@edent #OpenTech
QR Codes
@edent #OpenTech
What's a Barcode?
@edent #OpenTech
What Can A Barcode Do?● Machine Readable● Hold a single number● Client has to query a database to find out what
the number meansMore info at http://en.wikipedia.org/wiki/Barcode
@edent #OpenTech
@edent #OpenTech
What Is A QR Code?● Free and Open Standard
● Can hold URLs
● (and much more)● Quick and easy to scan
● Works on all cameraphones
● not just “smartphones”● Free apps for all platforms
● http://GetReader.com
@edent #OpenTech
@edent #OpenTech
@edent #OpenTech
@edent #OpenTech
@edent #OpenTech
@edent #OpenTech
QR Codes Are Everywhere
@edent #OpenTech
How Can We Use QR Codes?
@edent #OpenTech
URL● Link the user directly
to a website● Syntax
http://example.com
@edent #OpenTech
Phone Numbers● Direct dial a phone
number● Make sure it's in
international (+44) format
● Syntax
tel:%2B3300654508
@edent #OpenTech
SMS● Send an SMS● Include a message● Syntax
smsto:70800:The%20message
@edent #OpenTech
Business Card (vCard)● Share an address
book entry● Can get very complex● SyntaxBEGIN:VCARDN:Lord;JonathanTEL:+442072196913EMAIL:[email protected]:2.1END:VCARD
@edent #OpenTech
Examples & Ideas
@edent #OpenTech
Text To Give● SMS donations
@edent #OpenTech
Text For Information / Reporting
● Use FrontlineSMS to gather data and / or respond
@edent #OpenTech
Link To Useful Information● Make a poster more
useful & interactive
@edent #OpenTech
...but consider the best way
http://yfrog.com/hslsdscfj
@edent #OpenTech
Link To Information● YouTube videos● Share information
@edent #OpenTech
Link To Like● “Like” on Facebook
@edent #OpenTech
Hashtags
@edent #OpenTech
OpenPlaques
http://www.flickr.com/photos/14298302@N07/2073728040/
@edent #OpenTech
Rethinking The Park Sign
@edent #OpenTech
Rethinking The Park Sign
@edent #OpenTech
The “Rules” of QR Codes
@edent #OpenTech
Rules● Mobile Friendly● Mobile Friendly● Mobile Friendly
@edent #OpenTech
Rules● Mobile Friendly
● m.example.com / example.mobi
● Mobile Friendly● International dialling codes +44● Not 0800 – use 0300
● Mobile Friendly● Location – does the person have to reach to scan?● Error correction● Black ink – white background
@edent #OpenTech
To Recap● QR codes are everywhere● QR codes increase accessibility ● QR codes are free (libre & gratis)● You need to start using them now