qr codes & mobile marketing for real estate
DESCRIPTION
This was created to accompany a presentation I gave to the Council of Residential SpecialistsTRANSCRIPT
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A Quick Look at the Quick Response Marketplace:Getting Smart, Going Mobile
QR
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40% of all mobile phones in the U.S. were smartphones in July 2011. By the end of this calendar year, smartphones
will likely dominate.*
40%* as of 7/11, according to a Nielsen report released 9/1/11
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63% of survey respondents say mobile search has changed the way they
gather information.*
63%* according to The 2011 Mobile Search Insights Study released 4/11
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53%* according to a Google-commissioned study released 4/27/11
53% of smartphone users who research products/services on their phones make
purchases.
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92%* per Barkley/Service Management/The Boston Consulting Group study 8/18/11
92% of survey respondents considersmartphones or tablets a “real
convenience” for research and/or purchase products or services.*
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42k* per a 9/12/11 news release, as seen in numerous trade media outlets
Lowe’s, the home improvement retailer, is deploying 42,000 iPhones (replacing
scanner guns) in its stores to accommodate on-floor product
research and transactions.*
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14M* according to a comScore study conducted 6/11
14,000,000 QR code scans occurred in the U.S. in June 2011.*
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72%* according to an MGH agency report 4/11
72% of smartphone users would be likely to recall ads with QR codes.*
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54.7%* according to a comScore MobiLens study released 8/12/11
54.7% of those who’ve scanned QR codes have an income of $75k
or higher.*
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4,549%* according to a Mobio Identity System report 5/11
QR code usage increased by 4,549% from 1st quarter 2010 to 2011.*
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MOBILE TAG... YOU’RE IT!Digital Messages & The Physical World Converge
--REAL ESTATE EDITION--
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MOBILE TAG... YOU’RE IT!Digital Messages & The Physical World Converge
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Sayonara
© JumpScan
( . )
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2D Barcode
A 2-dimensional bar code by any other name is still a...
Data Matrix CodeMobile BarcodeMobile TagQuick Response CodeQR Code
...2-dimensional barcode.
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Microsoft Tag
JagTag
Custom 2D Barcode
...2-dimensional barcode.
AT&T Mobile Barcode
A 2-dimensional bar code by any other name is still a...
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Open SourceUniversalSimple to Use
QR Codes:
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How does work?
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1. Download a mobile barcode scanner to your smartphone.
Android - QuickMark, i-nigma, ScanLifeiPhone - QR App, QRReader, i-nigmaBlackberry - QR Code Scanner ProWindows Mobile - i-nigma, ScanLifePalm OS - i-nigma
2. Scan away.
FOR USERSYou hold the power...
FREE {
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1. Determine what digital message you want to share.
2. Generate your QR code.
FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...
FREE {http://qrcode.kaywa.com
http://delivr.com
URL (link to mobile friendly content)vCard free textphone number
SMS
http://www.qrstuff.com
http:bit.ly *Thursday, October 20, 2011
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3. Save your code as a graphic file.
FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...
Offers tracking analytics
Save image as Select nameSave
* Shorten URLs with a link shortening service. Try bit.ly or is.gd.Reduces code data for better scanningIs customizable, better for history logs
Right click
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5. Track your code.
FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...
Flat surfaces so code is scannable
Google analyticsTrack use of unique data (links, location)Measure results
4. Place your QR code.Rule(r) of thumb: no smaller than 1”x1”Space between multiple codes
bit.ly dashboard
Protect if out in the elementsAvoid lo res printing
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FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...
25 million people have scan ability
From July to December ’10, scanning increased 1,200%
57% of FB and Twitter users have scanned at least once in the last year ; 40% have scanned 5x or more
72% in a survey said QR codes aid advertising recall
© JumpScan
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FOR MESSAGE MAKERS & MARKETERSYou have no boundaries...
Exterior Signage NoveltyRetail Branding Real EstatePrintDisplaysBiz Cards Press Kits HeadstonesPromotions Mobile Payment
Mobile Couponing How-to Info Directional
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Case in Point: RightNow at SXSW
Case in Point: Ralph Lauren
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Case in Point: Crossville, Inc.
Case in Point: A&M Label
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Reach your consumers with specific, helpful information.
Connect to mobile-friendly digital contentUse multiple codes for specificityGive in-the-moment value to consumers
Find reasonable ways to track & respondTarget information as directly as possible
THE TAKE-AWAYS FOR REAL ESTATEEvery smart phone is an open house waiting to happen...
Specific byLISTING& ROOM {
PHOTOGALLERIES
VIDEO TOURS
CONTACT INFO
PROPERTYDETAILS
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?...Questions?
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Contact me!
Sources and resourcesMore details and ideasSpecific answers for your needs
A copy of this presentation
If you’d like...
Thursday, October 20, 2011