qr codes & wordpress plugins #wcatl-slides
DESCRIPTION
QR Codes are everywhere these days. Integrating your wordpress site into a QR Code campaign or QR Codes into your wordpress site is a hot topic. Learn how to, when to and when not to us QR Codes and how to utilize some of the WordPress QR Code plugins available. -- Presented at WordCamp Atlanta 2012TRANSCRIPT
QR CODES
Stephanie True Moss
Incorporating Scan It!
into
About Me Stephanie True Moss
@truemc
@QRmedia
Co-host #QRchat
True Moss Communications TrueMoss.com QRmedia.us QRmediaGuide.com
QR Codes:
By now
you have
probably
scanned
QR Codes.
they’re everywhere
Source: http://en.wikipedia.org/wiki/QR_code
2D Barcodes QR = Quick Response Learn how they work What they are capable of doing Created for Auto industry Multiple Ways to use QR Codes
QR codes are capable of using the smart phone’s camera, GPS, phone, SMS, internet connection and more.
About QR codes
How much information?
1D Barcode – Code 39 2D Barcode – PDF417
QR Code
What Can QR Codes Do?
Bookmark a website Make a phone call Send an email Send a SMS / Text Msg Create a vCard Create a meCard Create a vCalendar Event Google Maps Bing Maps Geographical Coordinates iTunes Store iTunes App URL
Android Market Search Foursquare Check-in YouTube, Vimeo - Play Video Play MP3 Tweet on Twitter WiFi Networks - Android Plain Text LinkedIn Profile Image, Photo Facebook Likes Paypal payments/donations & More
Browse to a website
&
Where Can QR Codes Go?
Business Cards
Magazines
Newspapers
Direct Mail
Signs
Buildings
T-Shirts
Jewelry
Building Permits
Labels
Scoreboards
Nametags
Television
Websites
Billboards
& More
20.1 million mobile phone owners in the U.S. used their phones to scan a QR code in the 3-month average period ending October 2011.
59.4% from home
44% from a retail store
26.6% from a grocery store.
21.4% while at work
11.2% while outside or on public transportation
10% while in a restaurant.
QR Code Scanning
US QR Code creation increase from Q1-Q4: 264%
US QR Code scanning increase from Q1-Q4 : 902%
Georgia QR Code creation increase 2010-11: 1049%
City QR Code creation increase 2010-11: Atlanta 619%
2011 QR Code Creation & Data Usage Trends Report, QRstuff.com
QR Code Scanning
Resist the urge to put a QR code on your website that leads to:
Think Mobile
Resist the urge to put a QR code on your website that leads to:
Think Mobile
… You will certainly lose the impact and disappoint your audience.
the very same full-size website!
Where will your QR Code take the scanner?
Think Mobile
A hard to read traditional website.
Think Mobile
Where will your QR Code take the scanner?
A mobile landing page that is easy to read on a smart phone.
Give Something Extra Think Creatively
and Consumer Focused.
Give Something Extra Think Creatively
and Consumer Focused.
Offer Video Instructions or Care & Maintenance Information.
Or something Fun!
Offer, Call to Action
QR Codes & WordPress
Shortcodes
Quick Tags
Plugins
Widgets
& more
QR Tag
[qrcodetag]content[/qrcodetag]
5 Second QR Codes
[qrcode]content[/qrcode]
WCS QR Code Generator
[wcs_qr_code] (permalink)
Add QR Codes - Plugins
ShortCodes / Quick Tags
Plugins
QR Code Redirect
custom post type
[qr_code id=xx size=xx]
Plugins
Add QR Codes - Widgets
Widgets WolframAlpha.com
Embed Code (shortcode plugin)
[wolframalphawidget id=“xxx” theme=“orange”]
Add QR Codes - Widgets
Widgets WolframAlpha.com
Add QR Codes - Widgets
Widgets Mobile-Barcodes.com
Embed Code <iframe>
Add QR Codes - Widgets
Widgets
Add QR Codes
Google Chart API Add the code to single.php file
Place extended URL in browser, save resulting QR Code
More Add QR Codes with Google Chart API
QR Code Redirect – WP Plugin
QR Code Tag – WP Plugin
5 Second QR Codes – WP Plugin
Generate Social Network Profile QR Code – WP Plugin
Create QR Codes – WP Plugin
WCS QR Code Generator – WP Plugin
Simple QR Code Creator Widget – WP Plugin
WidgetBox QR Code Widget – WP Plugin
5sec QR Codes - CodeCanyon
Create QR Code « WordPress Plugin
EasyQR « WordPress Plugin
Generate Social Network Profile QR Code - WordPress Plugin
Magn QR Code for WP « WP Plugins
QR Code Tag « WordPress Plugins
QR Code Widget « WordPress Plugins
QR Encoder « WordPress Plugins
QR Print « WordPress Plugins
Qurify - WP Plugin
Simple QR Code Creator Widget « WordPress Plugins
Super Cool QR Code - WP plugin
Twitter QR Code Signatures Widget « WordPress Plugins
WCS QR Code Generator
Wolfram Alpha Code Generator
QR Redirect | NLB Creations - WP Plugin
Yeblon QR Code Generator « WP Plugins
ZonaW QR Codes « WordPress Plugins
QR Code Services
QR Code Services
QR Code Services
QR Code
Best
Practices
QR Codes/Shortener URLs b
it.ly o
r g
oo.g
l
Shortened URL Long URL
http://qrmedia.us/the-atl-welcomes-travelers-with-qr-codes-discounts-deals/
http://bit.ly/fUJxTH
Include instructions on how to scan QR Codes. Remember that not everyone knows what QR Codes are or that they can have fun scanning them. Perhaps list a few QR Code scanners that work on multiple platforms.
Include & Explain
Open QR Code scanner application on your smart phone. Point the phone’s camera at the code, scanner will do the rest.
Explain QR Code Destination
Include Instructions
Source: Qrmedia.us
QR Codes extend
the possibilities!
StopAfib.org, a non-profit organization, shares
information via QR codes. They also give instructions for scanning and even for
downloading QR code scanning applications.
StopAfib.org
Include Instructions
See them, Scan them
Source: Qrmedia.us
Test, Test, and Test Again! Test your QR code to make
sure that it resolves to the correct mobile optimized URL or content.
Be sure to test using different smart phone and QR code scanner/ reader apps.
Business Cards
QR Codes for Good!
QR Codes for Good!
QR Codes for Good!
Billboards
http://mashable.com
Creative QR Codes
Edible QR Codes
Creative QR Codes
Creative QR Codes
http://mashable.com
Comprehensive QR Code Lists!
Generators
Tracking
Dynamic
Creative
Scanners
WP Plugins
& more
All lists are available at QRmedia.us
Thank You!
All lists are available at QRmedia.us ©Copyright 2012 QRmedia.us