qrcoders final presention

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QR CODES#QRcoders

@AnthonyVassau @Gavinperko @Jpwallor @w5parr


OUTLINE

• Introduction• Background• How To• Case Studies• Whats Next?• Questions?


WHAT IS A QR CODE?


Background

•Denso-Wave created the QR matrix code in 1994

•Originally Used in tracking Car parts, now more mainstreamFor marketing

•Quick and easy way of sending getting contentOut to customers

•Great tool for marketers!Ex. Multimedia Content


Background

•Once on your cell phone it may give you details about that business-

-mobile Website-nearby locations-Details about the person-view a trailer for a movie-coupons!

• Allows users to take a piece of info from certain medium and scan it using a camera phone


Background

•QR codes are very popular in Japan. Billboards Posters, etc.

•Early Adopters should jump on thisTechnology right away! Only scratching the Surface of QR codes.

-Better Looking QR Codes-Color, smoother edges ETC


QR CodesHow To

• QR vs Bar Code.– Vertical and

horizontal axis.– Stores and digitally

presents data through.• URLs• Text• Geo coordinates

– Convenient


QR CodesHow To

• What Type of QR code to make?– URL– Text Message– Image– SMS


QR CodesHow To

Generators• Kaywa• QRstuff• Beqrious• GoQR.me• Qurify


QR CodesHow To

• QR Generator


QR CodesHow To

• Add to your blog• Add to your business card


QR code case studies


Lupe Fiasco’s Lasers


• Lupe Fiasco used a giant QR code to launch his latest album “Lasers”

• He worked in conjunction with the Red Laser application– http://redlaser.com/

• http://www.adrants.com/2011/02/lupe-fiasco-promotes-album-with-video.php

• Over 25% of the albums preorders were through the QR code


Macy’s Backstage Pass


• Used QR codes to deliver engaging customer video– Provide fashion inspiration, advice and tips

• Helped customers learn to use QR codes– Offer a tutorial video– Associates have instructions on their lanyards

• Over 20,000 scans of the code in one week


Verizon/ScanLife

• Verizon partnered with ScanLife to promote the number of applications available for the Droid

• QR codes were placed on websites, print ads, in-store display, direct mail and iPad ads

• Over 150,000 scans in around three months


What’s Next With QR Codes

NFC uses RFID technology it just operates at a much closer range typically an inch or so. There’s no need it take a

picutre by simply holding it up to the device it can upload the information.

Near Field CommunicationNear Field

Communication uses RFID technology which uses radio waves to allow a reader or scanner to communicate with a device that has an electronic tag built in.


NFC and Privacy Concerns


Google Nexus S

Google is using NFC right now with their Nexus S phone

Teaming up with CHARGE Anywhere so that the Nexus S phone will be able to function as an NFC enabled mobile payment system. NFC powering business

cardshttp://bit.ly/hybCkb

Android technology integration with Google Places http://bit.ly/dGCUqR


How NFC is being used today

• L.A. Metro Transit – Using NFC phones to read passengers contactless transport tickets and check if they have paid their fare.

• Cacares – Spanish city lending phones to tourists.

• Haiti – Bringing clean drinking water to thousands.

• Bling Rewards – NFC stickers and in store posters can be activated to gain rewards.


NFC in the Future

• BMW – Installing NFC keys that will be the hub for in vehicle entertainment and connectivity and will eventually replace physical car keys

• Gentag – Will use NFC as a platform to self-test for pregnancy, AIDS, cancer and fevers.

• Verifone – Create new scanners for point of sale acceptance using NFC. 7-Eleven is one of the first stores that will try this technology.


QUESTIONS?

qrcoders final presention

Documents

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qr code case studies