quality perception

8/11/2019 Quality Perception

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STATISTICALAPPLICATIONTO

CONSUMERRESEARCH


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PREPARED BY:

Auroob Irshad

Muhammed Fahim

PUBLIC PERCEPTION TOWARDS

QUALITY IN ISLAMIC BANKING


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LAYOUT:

QUALITY IN BANKING

ISLAMIC BANKING

CONSUMER AWARENESS & SATISFACTION

CAUSES OF UNSATISFACTION

IMPROVEMENT / ENHANCEMENT

SUGGESTION S


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QUALITY

CUSTOMER RANKING CRITERIA:

MAJOR CONSIDERATION WHILE SEARCHING

FOR BANK

MAIN REASONS OF SWITCHING BANKS

CUSTOMERS WHO HAVE MORE THAN

3 ACCOUNTS


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CUSTOMERS

Difference point what customers looking forward

Totally out of box banking

Full fledge islamic banking

Transparency

PLS statements


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RESEARCHPAPER

Research hypothesis on generally

Awareness

Criteria for banking

Perception

Quality with comparison to conventional


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AGE

17-21

21-30

30-45

> 45


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GENDER

MEN

WOMEN


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TOPFIVEPERCEPTIONS

0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

I have choosen islamicbanking due to friends

and family

I consider islamicbanking due to religion

I consider islamicbanking due to

convience

I know that islamicbanking in pakistan offer

real shriah baseproducts

I consider islamicbanking due to low cost

of banking


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Factors

Efficiency

Awarene

ss

Knowled

ge

Convenie

nce Selection Services1 efficient counter service .794

6 knowledge about customers .769

2 speed and efficiency .713

4 experienced management team .707

7 provision about profit sharing investments .576

5 financial advice availability .5443 interior comfort of branches .507

9 wide banking network .706

12 awareness about banking products .676

10 strong global network .644

11 sufficient transaction time .611

15 overdraft facilities .548

13 competitive products offerings .469

7 I have sufficient knowledge where my product is deposit after

investments

.722

5 I know sufficient number of Islamic banking in Pakistan .671

8 I am confident that my bank invest in legal/ethical business .653

1 I have sufficient knowledge about Islamic banking .590

4 I know that Islamic banking in Pakistan offer real shriah base

products

.487

6 I believe Islamic banking is more costlier than conventional .331

15 I have chosen Islamic banking to ethics .753

12 I consider Islamic banking because of cheap product availability .733

16 I am comfortable with e banking .6843 I think that Islamic banking have potential to fulfill consumer

demands

.542

2 I am aware about restriction of interest in interest .457

9 I consider Islamic banking due to low cost of banking .419

13 I consider Islamic banking due to religion .698

14 I have chosen Islamic banking due to friends and family .598

10 I consider Islamic banking due to convience .581

8 interest on sharing and loans .445

16 privacy maintenance .638

14 standandardized services in banks .608

17 return on deposit .478


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SUGGESTIONS

Shariah audit should be on monthly basis

New (innovative)product should be offered on

competitiveness

Islamic banking person should have clearopinion about the banking more than 50% not

have

Should acknowledge the competitive advantage

of Islamic banking

Conventional banks window operation make

difference


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LIMITATIONS

Time constraints

Sampling error(should be gathered from only

Islamic bank)


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FORWARDDUERESEARCH:

Data sample should be from islamic banking

Islamic banking from different sectors should be

targets

quality perception

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