HOW TOURISM QUEENSLAND FOUND ‘THE BEST JOB IN THE WORLD’

USER GENERATED CONTENT CASE STUDIES

AUSTRALIAN TOURISM:

TOURISM QUEENSLAND ROLLED OUT THE BEST JOBS IN THE WORLD CAMPAIGN. THIS RESULTED IN 620,000 APPLICATIONS FROM 330,000 INDIVIDUALS IN 196 COUNTRIES, WITH 46,000 VIDEO ENTRIES.

TARGETED TRAVELERS AGED 18 TO 30, LIVING IN AUSTRALIA AND OVERSEAS, WITH A PARTICULAR FOCUS ON COUNTRIES ELIGIBLE FOR AUSTRALIAN WORKING HOLIDAY VISAS.

DETAILS OF THE CAMPAIGN - MARCH 2013

WHAT THEY’VE ACHIEVED WITH UGC:

THE WINNERS WERE CHOSEN BASED ON A 30 SECOND VIDEO ENTRY AND WHETHER THEY WERE SUCCESSFUL IN SECURING HIGH PROFILE ENDORSEMENT AND PUBLICITY TO SUPPORT THEIR APPLICATION.

1. 600,000 APPLICATIONS WORLDWIDE

2. PROMOTED TOURISM OPPORTUNITIES PROVIDED BY AUSTRALIA’S WORKING HOLIDAY MAKER (WHM) PROGRAM

MADE BY HUMANS. CURATED BY TECHNOLOGY.

THE SUCCESSFUL CANDIDATES EACH DEMONSTRATED INCREDIBLE TALENT,

ENERGY AND DESIRE THROUGHOUT THE APPLICATION PROCESS AND WILL, I’M

SURE, TAKE THESE POSITIVE ATTRIBUTES INTO THE JOB WITH THEM. THIS

COMPETITION PROVIDES A PLATFORM TO ENTICE MORE YOUNG PEOPLE FROM

AROUND THE WORLD TO COME TO AUSTRALIA TO HOLIDAY, USING THE

WORKING HOLIDAY MAKER PROGRAM IN PARTICULAR TO EXTEND THEIR STAY

AND TRAVEL DEEPER INTO OUR COUNTRY.

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