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Slide 1

Question 1

Introduction

Our music video mostly conformed to the conventions of music videos. Our music video also followed Goodwin's six points, such as our music video had voyeurism, the visuals fitted the video and the visuals fitted the music. Also our video had conventions of a Pop/Rock video with the type of clothes the band was wearing and the band being featured in the video. The ancillary tasks also followed convention with the same design and format on both the digi pack and the magazine cover.

This still is of the band, this is conventional of rock music videos as most rock music videos feature the band with their instruments.

In the music video there is a close up of the lead singer, this is conventional of most music videos

This scene is fast moving which fits with the tempo of the music. So in this scene the visuals.

This shot also fits in with the lyrics, the lyrics talk about vodka and whiskey and in this shot the people at the party are drinking vodka.

This medium shot has a notion of voyeurism as the people in the video seem to not no that they are being looked at.

This shot is a low angle shot, the variety of shots is conventional to music videos, the variety of shots also makes the music video more interesting.

The lighting was also important to our video, it made it look more professional, we did conventional lighting as we had lights in the back.

This shot is a party scene, the lyrics in the song 'Ain't No Party' have themes about parties so there is a clear link between the lyrics and the video.

In this shot we have the end of the music video, the music video we made was liner and this part of the video makes a simple narrative to the music video.

In this shot there is one of the extras from the music video, they are wearing funny glasses to go with the light heartedness of the song and music video.

Our digi pack is also conventional as it has pictures of the band and the name of the songs and the band. We run out of time so our digi pack is missing the record lable and the bands name on the sides of the digi pack.

The magazine advert is very similar to others of its type, it has a picture, the title, the date of the album release and the bands website. We run out of time when making the magazine advert as we didn't put on the record label.

Conclusion

To conclude nearly all our music video fitted in with convention to make a very conventional music video. We followed and used nearly all of Goodwin's points somewhere in the video. Also the digi pack was conventional of many other rock/pop album covers and digi pack even though we didn't have enough time to incorporate all the futures of a digi pack such as the record label and the title of the album on the side.

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