How effective is the combination of your main product and ancillary

texts?

APPEALING TO AN INDIE AUDIENCEAPPEALING TO AN INDIE AUDIENCEThe magazine's use of black and white as well as colour followed through our aim of appealing to an indie audience as we thought it was unusual and we hadn't seen it in previous magazine cover's we had looked at. The way we used colour for the motifs of the character's also allowed the film to be more recognisable for the audience.

The main focus with our magazine cover's was the actors and character's rather than the production values of the film. This is why we included an interview with the actors, as it introduced the personalities of the actor's to the audience, and especially as Gabrielle Wood was the up and coming actor, it added the idea of exclusivity for the audience.

Although the actor's are centrally more important in promoting our film as whole, we included the flower crown and hoodie to still keep a sense of their character's in the film but in a subtle way so the audience are able to recognise these motifs in our poster and trailer too.

RUNNING MOTIFS THROUGHOUT OUR RUNNING MOTIFS THROUGHOUT OUR PRODUCTSPRODUCTS

THE BIRD AND BEE

FINN: THE HOODIE

SETTING: THE BENCH

LEXA: THE FLOWER CROWN

We used motifs in our products so the audience were able to recognise and link them with the characters.

The bench was the main meeting point for the two main characters in our film which was significant for our narrative and so we wanted to include this in our poster.

We used the flower crown for our character Lexa as a way of reflecting her personality, quirky and different. But it was again, used as a tool of recognition for the audience.

THE TAGLINETHE TAGLINE

For our tagline, we wanted to incorporate all elements of our narrative so that the audience were able to understand the genre and for it to act as a tool to sell our promotional package. By choosing to have the tagline slates at the end of the trailer, it meant that the audience would be more likely to recognise the film and promotional package when they see the tagline in the poster as well as the trailer.

THE FONTS We used the font 'impact label', also from dafont.com for the actor's names title slates, the end release date and also the production company slate. We also used this same font for the cover lines of our magazine cover's. We felt that this font worked really well in our trailer and we wanted to include it in the magazine cover's to tie the promotional package together and to create continuity.

The font 'Brainflower' that we also downloaded from dafont.com was used for the title of our film. To combine all of our texts, we used this font as a tool to make our promotional package more recognisable for the audience. We used it in the name titles of the actor's in our magazine cover's, the title slates in the trailer and also the slogan, cast names release date and film title on our poster.