2. How effective is the combination of your main

product and ancillary tasks?

Digipak

I have produced a digipak to go with our music video. After researching other pop digipaks I noticed that :

- The pop digipaks usually contain an image on the front cover of the attractive artist.- The name of the singer is usually bigger than the name of the album.- They have bright colours to make it eye catching.- The images and colours on the front of the digipak reflect the genre of the music, bright colours are associated with pop.

I used these ideas for my digipak which is why I decided to have Carmels face on thefront cover. As she is attractive and her eyes really stand out in the picture I chose,this would get the audiences attention. I tried to make the colour of the fonts on thefront cover, similar to the colour of Carmel’s lips and eyes, to make them stand outeven more. The bright colours of the fonts and background also help to attract theaudiences attention and suggest that the album is going to be pop. I decided to gowith what most digipaks do and have the name of the artist bigger than the name ofthe album, this helps to promote her as her name stands out.

I think that the combination of our music video and my digipak is quite effective.This is because they link together well as I decided to have images of the red door,which is featured quite a lot in our music video. As the genre of the song is pop, Ihave designed the digipak to fit with the genre.

Here you can see the difference between the original picture and after I had changed the colour in Photoshop. I boosted the colour and increased the temperature to make it seem happy and warmer. This links to what we did in the music video when we changed the colour of our happier shots.

The colour red reflects the pop genre as it can represent love.

AdvertMy advert relates to my digipak and music video as it also contains the reddoor theme. I have used the same image of our artist that is on the front cover ofthe digipak as well.

I have used the average conventions of an advert as I have included:- The title and name of the artist- Release date- Reviews- Image/ artwork- Website- Logos- Includes the name of a track single

I think that the combination of both my ancillary tasks and my music video isvery effective as they all link together.