Evaluation Question 2.BY: Muhammad Ahmad.

Question 2.

Q) How does your product engage with

audiences and how would it be distributed

with real media text?

MAGAZINE DISTRIBUTION.

The distributors which distributes the

magazines are the type of the company which

tells a lot about the product that it is. It states

that how much audience is important to bring

profits to the company and the magazine. There

are two types of magazine distributors.

TWO TYPES OF

DISTRIBUTORS.

Major Distributors.

Independent Distributor.

Major Distributors.

Major distributors aim to promote there

magazine in home and overseas. Major

distributors promote the market by magazines

in retail shops. There magazine prices are low

and they invest in models for the covers, which

attracts the larger audience and by that there

magazines are being sold. From this they make

more money. The main distributors in Pakistan

are DAWN, JANG, EXPRESS NEWS, ETC…

Independent Distributor.

Independent distributors have different ways

and strategies to introduce and promote the

product in market. Independent distributors are

small as compared to Major distributors. They

focus to promote magazine in Urban areas and

especially in shops and retail market, as they

have a small scale circle to promote magazine

in markets. There are Independent distributors

in Pakistan as well such as Times & Media

Blinks.

Any Institution that might Distribute

my Music Magazine and why

The genre of my music magazine is POP and the target

audience of it is mainly, Teenagers and young adults. I thing

that Teen Times Magazine would be a better option which

would market the magazine in Pakistan. My magazine genre

would be easily market. The main method of attracting

audiences is to advertise my magazine on the Internet

through websites such as blogs, Facebook and Twitter. I will

attract audiences by having big name artist/bands. I will

have the magazine available to download onto a

computer/iPad/iPhone which will benefit those who

don’t want to purchase or cannot find the actual

magazine.

Target Audience.

In marketing and advertising, a

target audience is a specific group

of people within the target market

at which a product or the marketing

message of a product is aimed at.

The target audience of my magazine

are teenagers and young adults.

Introduction.

My magazine is primarily targeted at

teenagers and young adults, mainly

because of it “pop” genre. This is the

reason that the codes and conventions

that I have used on the front cover of my

music magazine are different then that of

any other music magazine. Now I will tell

you how I attract the target audience.

Why?

The target audience of my music magazine are teenagers and young adults. The reason behind is that the genre is “POP” which is favorite to the youngsters, as compared to mature people/adults. Secondly, I think that my genre “POP” could easily relate to teenagers.

Why?

According to my research on “POP” magazine, I came to know that “POP ” is listened and followed by mostly teenagers and young's. As they have special interest in following music magazine. However, my magazine is very appealing towards the younger audience.

Why?

The younger audience is compelled by my magazine because of the color scheme used in cover, content and double spread page. The social group for target audience is for grown ups, It’s not for child's. The price of my magazine is reasonable which attracts the price conscious person to buy it, and so people could buy maximum magazine.

Features of my front cover that will address

my target audience.

Masthea

d.

Specia

l

Offers.

Quote

Further

Information

Cover

Line

Main

Image

Price

Main Image.

The main image of my magazine is the main

attention grabber and one of the most

important convention of a music magazine

that addresses my target audience. The

main reason is that the models on the cover

page fall under the same category as the

target audience for my magazine, and that

the “style” of the models is very modern, so

naturally the target audience is compelled to

buy the magazine.

Masthead.

The masthead is in center and the font of the masthead is bigger compared to other written matter on the cover page to make it more visible. The most important thing is the color of the masthead, Orange. Orange is a very attractive color, which is why I have used it for the masthead to attract and address a larger audience such as teenagers and young adults. The masthead of the cover page goes behind the main image, showing sign of steadiness.

Cover Page.

Color Scheme

is used

according to

the taste, of

the teenagers.

As they adore

dark colors

The audience

would be

flattered by

the free

promotion

news.

The

Audience is

attracted by

the pictures

of the stars

as their idols.

Double Spread Page.The Color scheme is attractive

toward the audience, which makes

them to buy the magazine.

The

Background

image is of

music it

appeals to

the music

lover to buy

my

magazine.

THE END.