Question 2- How effective is the

combination of your main product and

ancillary texts?

For the title of our documentary we used the same one for all three products as this is a key

characteristic and convention from documentary production. We chose the title “Race for

Life” as not only does it straight away connote running but it also has multiple meanings.

One of these intended meanings is the fact that humans were designed to run and they

have been running for multiple years, we were designed to run as 1000’s of years ago,

humans would have to run to chase down they’re food and if not they would starve and die

therefore they are racing for their life.

Title used for our print advertTitle used for our documentary

The font we have used for the title is very simple but straight to point which is something that is seen

in most conventional documentaries as having a title that is too complicated can make the text look

confusing and unorganised. For the colour of the font we decided to use a mixture of a white for the

main fill with a black outline that fades out to create a dark shadow that contrasts with the main white

fill and the colours featured in the background making the title stand out.

. Title used for our documentary.

For the title design for our Print Advert we have used the same font, same colour with the black

shadow effect to contrast with the white making it bolder and stand out more. Also having this black

and white combination links with the black and white effect on the main image making the advert look

neat and organised.

Title used for our print advert

Throughout the planning of our documentary we decided to feature our documentary on BBC ONE as this

was what was voted by our target audience through questionnaires and surveys, also BBC ONE feature a

mixture of documentaries and other programmes so we are filling a demand and adding to the channel by

involving more documentaries in the channel.

When it comes to channel identity in our project we have included the identity of the channel our documentary

is featured on in our radio trailer and on the print advert. It is essential to have the channel identity featured in

multiple places as if the channel identity is not apparent to the audience when it is being advertised they will not

know where to find the documentary.

Screenshot of questionnaire result showing BBC ONE as chosen channel

On the print advert we have followed the format and conventions of a BBC ONE advert to

ensure we create a product that looks professional and high quality. We found that it was

common for the “BBC ONE” logo to be largely placed in the middle of the advert with the title,

tagline and schedule underneath the logo in a similar font, same colour but smaller size so

everything matches and looks organised and neat.

Scheduling Channel identity

Example of BBC ONE print advert.

In the radio trailer we have included the channel identity at the end of the

trailer by stating the documentary will be on BBC ONE at 8.00pm to 8.30pm

on Thursday. Having this is key characteristic and convention of a radio

trailer as it informs the audience the identity of the channel as it clearly says

BBC ONE but also informs them the schedule of when the documentary will

be shown.

We have used the same voiceover throughout all three products as it keeps

the products organised, professional and linked as if we had a different

person for different voiceover then it would become confusing. Also having

the same voiceover throughout means that the tone of voice and the way the

words are spoken will be the same and consistent.

Soundbites are used in our radio trailer to give the audience a quick insight

onto what they can expect to see in our documentary. We chose the most

important and interesting clips from the main interviews and parts of the

documentary for the soundbites as this will interest the audience making

them want to watch our documentary.

We have used a slogan on the print add to capture the attention of audience

but to also make them remember the advert and therefore watch the

documentary. The slogan we have decided to use is “The run to the future” as

it connotes the narrative of the documentary; running and running in modern

times with all the technology available and how technology has

changed/benefited the sport.

Our slogan.

The image used for our print advert conveys the theme of the documentary as it involves a

group of people running straight away conveying the narrative of running. The image

focuses on the waist down as legs are the main part of running. We placed a black and

white effect on the image as otherwise there would’ve been too many colours involved in

the image making it overcomplicated, also we have created more black and white contrast

with the legs as the majority of the runners have running tights on making their legs black

and one of the runners has shorts on so you can see their light skin colour contrasting with

the other runners. Also we added I blurred effect to the image to create the effect of speed

as the image is unfocused and blurred.

Contrast of leg colour.

Blurred effect

The tone of our documentary can be seen in our other products from things including; use of

colours, music and choice of language. Starting off with music, in our documentary we have used

music that involves the theme of running somewhere so that we have audio that relates to the

narrative of our documentary making it tie in. The tone of the documentary can clearly been seen

from the choice of language and the mode of address. The mode of address used is between

casual and formal as we want it to seem professional and informing however we want it to be

semi-casual at the same time as running is a sport that beholds millions of members and isn’t a

serious/formal sport or topic therefore we want the products to represent this. Although the mode

of address is similar throughout however there are a some minor changes in parts. For example

interviews with professionals such as the sports masseuse interview has a much more formal

mode of address than the interviews with students as with the sports masseuse she was a

professional and was interviewed at her job place so she had to remain formal and professional,

whereas with the students it is a much more casual and relaxed form of address as they are

people we go to school and know.

We have used synergy to promote our 3 products as having multiple high quality and professional products

creates a good campaign and range of products to advertise the documentary creating the synergy effect that wil

make all 3 products greater than their individual sum making people more interested. Our documentary, print

advert and radio trailer all match and link together creating the campaign of products that work together to create

the synergy.