Question 2.How effective is the

combination of your main product and ancillary texts? Across my promotional package including my

film poster, magazine and trailer I have tried to convey brand identity and consistency across

the 3 pieces of work. Thus in this presentation I am going to analyse how this has been achieved across my 3 media products.

Fonts For my film trailer title inter title and

my poster title I used the same font called ‘Super Retro M54 Italic’. Thus this creates brand identity and continuity across these 2 media products as although they are different colours and sizes it is a recognizable font where after watching the trailer then seeing the poster you will recognize the film’s name due to the font looking bold and retro, thus making the font and film title memorable for the audience. It also creates continuity as using the same font for the title across products establishes this font as the central, main font for the film, making the audience instantly associating this font with the film and it’s narrative.

Fonts Although the fonts for my film trailer inter titles

and magazine key cover line aren’t the same, they both have a similar tube-style curvy look to them which looks similar to bright neon signs. Thus using this similar neon sign style of font in my trailer and then magazine creates brand identity as lights are a running theme and motif throughout my film as they are a feature of indie iconography. Thus this makes the audience associate these fonts with neon lights and therefore associates them with one of the key and most memorable motifs throughout the film’s narrative. It also creates continuity as by consistently using this neon, retro style font and not just using it once as a design feature it establishes this style of font with the film and so when the audience sees this font they instantly know it will be marketing my film. In reflection I could have used the same fonts for my magazine as I used for my poster and trailer which both featured the same font, this would have strengthened the continuity across the 3 media products.

In my trailer, poster and magazine I have consistently used close up images of the main female protagonist character. This creates brand identity as the girl is dominantly featured in all 3 media products which broadcasts to the audience that she is the central character who is driving the film’s narrative. It also creates continuity as her face is featured across all 3 products which unlike an ensemble cast this film solely focuses on her. This makes her face extremely recognisable for the audience so when they see an image of this character they will instantly associate her as being the central character of the film.

Key Images

Overall the visual style to convey the genre of the film is the theme of liquids. For example in my magazine there are cartoon style tears, on my poster there is a turquoise tint over the key image, and in my trailer there are shots of running water, the girl crying and vodka bottles. This all creates brand identity as a sense of the girl looking upset and troubled is created across all 3 media products as the tears/crying suggest she is sad, the running water and liquid symbolize how she turns to underage drinking to cope, and the turquoise tint references water and how she feels like she is drowning in her life. This all shows the brand of the film and the genre are about a struggling teenage girl. These visual images also create continuity as they all reference liquids which is featured in the film’s title of ‘Liquid Madness’.

Visual style & artwork to convey genre

A USP of the film is that it’s a British coming-of-age film that focuses around the life of a teenage girl. Specifically showcasing a new actor, Kat Mulligan. Therefore I have referenced her in an inter title of the trailer, a cover line of the magazine and as an actors name on the poster. I have also selected words such as ‘introducing’ and ‘interviewing’ to reference how she’s a newcomer to the industry and an up and coming star. This creates brand identity as it broadcasts that she is the actor driving the narrative of the film as her name is heavily featured across all 3 media products. It also creates a sense of continuity as her name is dominant on all 3 media products such as her name having it’s own inter title and being the central name on the film poster. This all establishes her as the main actor in the film across all media products and will make the audience associate her name heavily with the film.

USP/Tagline

Another USP of the film is the director’s name. Likewise to the USP previously mentioned the director’s name also has it’s own inter title in the film trailer and is the tag line on the film’s poster. This creates brand identity as it showcases who has directed the film and therefore indirectly reveals what the style of the film will be like. It also creates continuity as the director’s name is shown on 2 media products which means the name will stick in the audience’s mind and shows that the director’s name is a large force behind driving the marketing of the film.

USP/Tagline

POSTER:

Colour scheme

MAGAZINE:

Colour scheme

TRAILER:

Colour scheme

I have used Adobe Kuler to source the different colours I have used for all 3 media products. Thus overall the main colours I have used are blues/greens/turquoise across all 3 media products. This creates brand identity and continuity as these colours will stick with the audience as when they see these colours they will instantly associate it with the film. Also these colours reference the film’s title as they are the colours of liquids hence the title ‘Liquid Madness’ which establishes brand identity as the colours symbolize the film title. Specifically the colour of the trailer inter titles and the tint over the key image on the poster are the same colour. This creates exact continuity across these products and pulls the promotional package together by using the same colour dominantly which is a bright colour that will be obviously associated with the film, it’s title and the narrative.

Colour scheme

I have decided to compare my film magazine to this edition of ‘Little White Lies’ magazine to compare how my promotional package is similar to a real life promotional package. Thus both magazines have a monochrome and simplistic design feature for the logo/masthead which will appeal to the target audience of arty, indie film lovers. They both have a quirky design feature such as the cartoon tears which makes the magazine look unique and retro. They both feature close ups of a female character which showcases the stars of the films. A difference is mine features secondary cover lines which adds more detail and depth to the magazine to entice the reader.

Comparison

Overall I think I have effectively created brand identity and continuity by heavily featuring close up images of the central character, using a similar range of colours, and by using the same fonts across multiple media products. One thing to mention is I could have made the neon sign on the magazine front cover the exact same colour as the film title inter title in my trailer and the tint over the key image on my poster. This would have made the continuity exact and more detailed, however I made the neon sign a more blue colour as this made it look brighter and more like a realistic neon sign.

Reflection