The institution I might distribute my music magazine ‘Melody Beats’ to

and why?

The institution that I think ,will successfully distribute my music magazine is Bauer Media. Bauer Media is the largest privately owned publishing group offering over 300 magazines in 15 different countries as well as online and TV and Radio Stations. Bauer Media is mainly based in the UK.The institution works on the principles of “Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want.” (Quoted from the Bauer Media website). The connection they attempt to forge with the target audience through the way in which they publish is one of the reasons I think Bauer Media would ideal in publishing my music magazine.

Some of the magazines Bauer Media already publishes.

Key Points about my magazine.

•Target audience 14-24•Target audience: male and female.•R&B Genre•Price £3.50

Some of the main reasons as to why I think Bauer Media will be eligible to publish my music magazine is because: Firstly they are a well established institution which means that they are extremely reliable and trustworthy therefore if I was to allow them to publish my music magazine I would know that it will reach the places that sell my magazine without any communication or delivery errors. Secondly I feel that as they are globally recognised they can market my magazine in a number of different countries therefore expanding the target audience as opposed to distributing in the UK only which limits distribution. If Bauer Media distribute my magazine globally it creates more recognition for my magazine and more of my target audience (14-24 year olds) are able to relate to the magazine therefore increasing social hobbies.( Reading a magazine is classed as a social hobby). Thirdly as Bauer Media do not or have not yet distributed a R&B music magazine, I think that them investing in my magazine will help them to become even more known. It could be a huge opportunity for them as globally the population is quite young and the majority of youngsters do listen to R&B music This again, amongst the younger generation creates social awareness and social acceptance. Bauer Media also have years of experience therefore they know what exactly sells and what doesn't, unlike other institutions with less experience whose magazines don't sell as well as those that Bauer Media publish.