What have you learned from your audience feedback?

Liam Penn

My audience feedback has been really effective and essential to the adaptation and advancement of the quality of my work. It has allowed me to progress and adapt towards a more professional and appropriate package for my target audience. I had mainly used qualitative methods of collecting data which allowed my feedback to be more in depth and closer to the audiences real feedback. I only used quantitate methods when I wanted a quick and often less in-depth opinion.

I received my Feedback from both members of my class who contributed a professional opinion and I also received feedback from my target audience. At first I only asked peoples opinion in person using qualitative methods of research. I also did not use any forms of social media. I later learnt that using social media to get opinions was way more effective. Individuals where more likely to express their opinions.

I presented my Treatment to my music video to a group of college students who were my target audience. Their reaction was fairly positive and enthusiastic about my ideas. This initial opinion was important to receive as it allowed me to understand what my target audience wanted and where to expect of my video.

I had learnt from my research that the in real life directors of music videos used a treatment to pitch their ideas and gain feedback and opinions. It was important to gain this feedback and opinions in order to advance and actually produce the video.

When I had finished my rough cut for my music video I then proceeded to gather feedback from class mates in order to get a more professional opinion. This feedback was moderately positive and at this point they liked the storyline that I had written in.

However they did agree that I needed to re-film a few shots and attempt to vary my shot angles. They also stated that I should probably attempt more band footage. So I then had to set about filming a few new shots of 'the band'. I had learnt from this that audience would be expecting more of the band featuring along with the narrative.

After I had finished my second rough cut I released it to my target audience. It was important to receive feedback from both target audience and class mates in order to create something which was professional and something that my target audience actually wanted to watch.

They suggested that my lip sync was out of time and some of the shots were noticeable that I had filmed them on different days. However they did praise my narrative. This was fairly positive feedback as I knew I would only need to colour correct and re-edit my original footage of the lip syncing so it matched the beat. Mainly this feedback was predictable as I was not expecting it to come out perfect.

When gathering feedback for my Dipipak I asked my target audience which font would be the most appropriate and effective to use for my title. I gave them an option of 6 fonts to choose from. They stated that they liked the 5th Font the best. This was predictable as the other 5 fonts I had provided were either too bold or did not stand out enough. I then continued to question my target audience which position they felt would be the most effective in my digipak. (Shown in the pictures below) Either 1,2 or 3. The results showed that the first picture was the most effective according to my

target audience.

In the end I found the most effective way of asking the opinions of my target audience was through social media networks such as facebook. Throughout this project I only asked the opinions through the means of questionnaires or unstructured interviews/viewings where I asked for feedback. I chose to publish my final music video on facebook. It received some great responses and some good feedback.

If I had a choice to do this project again I would have started using Facebook and other social media websites at an earlier date to receive feedback from target audience. It also allowed we me to attract a larger target audience who may not specifically listen to folk music but might still enjoy listening to it.