Initial Response

I was able to use myself and the others in myself as a basis for my audience as my genre was rock and that is a genre

that we have all been interested in since before the project started. Using this as a base, I could gather that my audience was mainly teenagers who,

stereotypically, wore dark clothes, surly expressions and brands like Vans

and Drop Dead.

Development

I was able to expand this into: males and females from the ages of 14-20, in demographics groups C1-E, the psychographic groups of Reformer and Explorer who were, more than likely, relatively annoyed at most things except gigs and people with the same

taste in music as them. I then put these ideas into the making of my magazine by using information about

one of the most important rock gigs, Download Festival, as my top tagline, to draw their initial

attention. I also kept my cover relatively simple as to stop it from being too complex for the stereotypical

people of the lower tiers of the demographic groups.

Further development

Another thing I used to draw in their attention was having my main cover model, Ryan,

wearing a Vans top and then, further in, having Magdalena wearing a Drop Dead shirt. As I

knew these brands were both ones that would interest my target audience, I thought it would

be a good idea to have them shown as this then proves that I know what they ideally like and dislike and that the opinions of the magazine

are reliable and trustworthy, making them more likely to read the magazine again in future.

Lastly…

Due to my target audience falling into the Reformer/Explorer psychographic group,

this meant that my target audience disliked anything that followed the crowd and attempted to be mainstream. I had to

keep this in mind when making my product and, although I wanted to follow some of the main conventions, I had to

make them original to stop the potential audience from losing interest.