Questionnaire Results AnalysisMolly

The majority of those who took our audience survey were aged between 14-21. This means that we are going to get an idea of what this age group finds interesting in a film and therefore we will be able to target our media product at this age group and make it relatable for them.

More than half of those who took the survey were female and therefore this suggests that we should be focusing on a female audience. We could make our film suitable for females by focusing on a strong female lead. However, in order to make the film appealing to a wider audience, there should be stereotypically male references throughout.

The most popular answer for favourite film genre was Thriller. This was surprising as more females than males took the survey and therefore I expected the most popular answer to be rom-com/comedy. This fits with my initial ideas as it fitted within the thriller genre. It suggests that females enjoy exciting, fast-pace films as well as males. The least favourite option was sci-fi so we should be certain not to add this theme into our media product.

A wide variety of films were chosen from Thrillers such as Insidious to Comedies like We are the Millers. This gives us an indication into the wide variety of films our target age group watch and taking these into account, we can try and make our film different from these.

The most favoured actor was Channing Tatum. I am not surprised by this as the majority of those who took the survey were female and therefore a handsome male actor would appeal to them. This also means that we should think about having a male character as the main focus of the film as it is attractive to our audience however somebody like Channing Tatum may not be a good idea as we are trying to appeal to males as well.

The majority of people said that they enjoyed live action films rather than animations. I think that this is due to the age of those who took the survey as animations may be more appealing to younger children whereas live action is more relatable for a more mature audience as they may be able to engage with thoughts and feelings of the characters. This fits with my initial ideas as I was never going to have animated characters.

More people said that they would prefer the main character to be a countertype. I think that this is because countertypes can be more interesting to watch as they are unexpected and can add suspense, especially to Thriller films. Taking this into account, we should create countertypical characters for our media product in order to create a more exciting and engaging film for our audience.

These results tell us that our target audience would like a strong, attractive, female lead who is very heroic. This is not surprising as mainly females took the survey which means a female character would be more relatable for them to watch. I am also not surprised that strong and heroic were popular because these are qualities that a main character of a thriller film usually have.

There is a similar amount of votes for both narrative and character which would suggest that people enjoy both and are not particularly attracted to one. This would lead us to introduce both character and narrative in the opening scene, however the results would sway us more to narrative as slightly more people chose that option. I don’t think that the results are down to age or gender, they are more specific to the individual person.

The most common answers were death, drugs/alcohol and a party scene. This would be expected as those taking the survey were mainly teenagers and therefore they can relate to these types of situations. These results do not change my initial ideas as I planned to make a thriller film featuring a death scene and possibly other situations involving drugs and alcohol.

The most popular answer was music. I think this is because the most common genre was thriller and music is a great way to build suspense and add tension in the opening to a thriller film. This will be taken into consideration when creating our film as we can use it to add effect. My initial ideas have not changed as I did not feel like live speech or silence is a good way to build suspense in a thriller opening.