QUESTIONNAIRE RESULTS ANALYSED

https://www.surveymonkey.co.uk/r/XT6HWZJ

50%

27%

9%

14%

What is your age?

12 - 17 YEARS18 - 24 YEARS25 - 34 YEARS35 - 44 YEARS45 - 54 YEARS

9 out of 21

Student Waitress

1out of 21

4 out of 21

Retail Assistant Retired

1 out of 21

Transport Planner

Team Leader

1 out of 21

Driver

1 out of 21

1 out of 21

What is your occupation?

Nurse

1 out of 21

Health Care

Assistant

1 out of 21

Housing Officer

1out of 21

1 out of 21

Photographer

What is your occupation?

CONT.

What is your

gender?

Female – 86.96% -

20 out of 23.

Male – 13.04% -

3 out of 23.

36%

18%7%

14%

14%

11%

What do you think the best structure fo my advert would be?

REALISTANTI - REALISTANIMATIONDOCUMENTARYTALKING HEADSSTANDING ALONEPARODYLINEARNON - LINEAR

17%

2%

15%

11%17%

7%

7%

4%

20%

What technique would be good to use in my advert?

HIDDEN MESSAGEOVERT MESSAGEEMOTIONAL RESPONSESA SOLUTION TO A PROBLEMFEARCONCERNCELEBRITY ENDORSEMENTRHETORICAL QUESTIONSTESTIMONALREPETITIONHUMOUR

What things appeal to you when buying a pillow?

(detail)In this question I asked the surveyors ‘What things appeal to you when buying a pillow?’ I asked them to also respond in detail so that I had a range of responses to analyse. I had 2 surveyors skip this question so I have 21 responses instead of 23. When I have looked at my results I found that comfort and softness was the most popular answers for what appeals to people when they are buying a pillow. I agree with the highest results for this question because they are the things that appeal to me the most.

9%

78%

13%

What is the one thing that would motivate you to buy-ing a pillow?

AppearancePriceComfortSizeQuality

My idea for my advert is a linear advert, I want to have it split screen of 2 actors. One with a bad pillow

and one with the pillow in the advert (the good pillow). I want to show their days with who's having a good and a bad day due to the pillows. This is to show on how having a good night sleep can effect your day

and your mood. Do you think this is a good way to advertise our product?

The results for this question is the results I wanted to get from the surveyors! I really like this idea for my advert as

it can kind of raise awareness to people who are not feeling great due to their pillow. Each surveyors

completed this question so I have 23 results. I have 22 – YES answers for this question and 1 – NO. The no doesn’t really effect my decision as I still got a wider range of the

answer yes.