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PRESENTED BY:-

P.P.KUMAR (22)

SAWAN DWIVEDI(33)

JOURNEY OF INTEL


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Intels HistoryIntels History

IntelIntelFoundedFounded

First DRAMFirst DRAM

80868086MicroprocessMicroprocessoror

Intel286Intel286

ProcessoProcessorr

Intel386Intel386

ProcessoProcessorr

Intel486Intel486ProcessorProcessor

IntelIntelPentiumPentium

ProcessorProcessor

Intel PentiumIntel Pentium

Processor withProcessor withMMXMMX

technologytechnology

IntelIntelPentiumPentiumIIIIProcessorProcessor

First EPROMFirst EPROM


Pro ProcessorPro Processor

DRAMDRAMExitExit

FlashFlashMemoryMemoryIntroIntro

Intel InsideIntel Inside

LaunchLaunchProShareProShareIntroducedIntroduced

100 Mbit100 MbitE-Net CardE-Net Card

First Intel InsideFirst Intel Inside

Brand TV AdBrand TV Ad

1997

FirstFirstMicroprocessorMicroprocessor40044004

First IntelFirst IntelMotherboardMotherboard

1998

IntelIntelCeleronCeleronProcessorProcessor


IIIIXeonXeon

ProcessorProcessor

1999

1 Gbit1 GbitE-Net CardE-Net Card

IntelIntel

PentiumPentiumIIIIIIAnd XeonAnd XeonProcessorsProcessors

InternetInternetExchangeExchange

ArchitecturArchitecturee

2000

2001

PentiumPentium 44ProcessorProcessor

2002

11stst Pb-FreePb-FreeDevicesDevices

2003

IntelIntel CentriCentriTechnologyTechnology

1989

1991

1992

1993

1995

1994

1968

1970

1971

1978

1982

1985

1986

l i i


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Intel Mission &Intel Mission &

ValuesValuesDo a great job for our customers, employees andDo a great job for our customers, employees andstockholders by being the preeminent building blockstockholders by being the preeminent building blocksupplier to the worldwide Internet economy.supplier to the worldwide Internet economy.

Customer OrientationCustomer Orientation

DisciplineDiscipline QualityQuality

Risk TakingRisk Taking

Great Place to WorkGreat Place to Work

Results OrientationResults Orientation


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Intel v/s AMD

Competitive History :-Generally Intel has been the dominant producer of microprocessor chips

AMD has proven to be a fierce competitor

Competition stimulated the industry by producing new and innovative micro

-processors

In the mid nineties Intel begins to face true competition

Due To Competition:-

1. Customers are finally beneficiary from completion among two giant-best technology at moderate price

2. Completion started price war

3. In 1999, Intel was suddenly awaked by sales figure and they

started strategic planning to compete with AMD (Pentium 4 v/s athlon)


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"It is a competitive market - there is absolutely no doubtabout it."

- Seth Walker, an Intel Spokesman, in February 1999.

"AMD is their (Intel's) worst nightmare."

- Ben Anixter, AMD's Vice-President (External Affairs), in

December 2001.

"Isn't it odd that for all the years during the early andmid-nineties, Intelwas slowly increasing speed about 33 or 50 MHz at a time

and prices were rather high? But then, AMD comes along andin two years, we can change 1000 MHz. I really like thiscompetition thing, I just hope it lasts."

- A Microprocessor Customer, quoted on www.geed.com

INTEL IN NEWS




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Competitive Advantage

Research and Development

Excellent Customer base

Large Network Strong Brand Name

Partnership and Joint Venture with allmost PC players

Price Sensitivity

41 years of continuity in services andinnovation to industry


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Differentiation in processorindustries:-

Product superiority Technology transfer issues

Pricing strategies

Market campaign

Strategies use by companies in processor

industries:-

High technological obsolesceEconomy of scalePrice completionInverse rivalry


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Branding Practices INTEL is in list of TOP 100 BRAND OF WORLD BY

FORTUNE

Converting the image of commodity to product bybrand logo INTEL INSIDE

After 6 years, they change their logo to Leap Aheadto show that they excellent in innovation andtechnological excellent

At the time from hard competition from AMD ,INTELreviewed brand strategies to compete as well assurvive in market(2002)



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INTEL PRACTICES FOR EXCELLENCE

Customer Feedback Model

Operation Excellent Model

Culture of Innovation, Learning and Growth

Global Sourcing Model


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GO GLOBAL

1.Started in USA and entered in European market in mid 80s bymode of partnership with a players who have already operationin USA

Ex. Partnership arrangement With HP and IBM

i2, Intel And Siemens Business Services Collaborate On Global Supply Chain

2. Due to advantage of one and only systematic player in field of

PC vendor they started to supply their product worldwide(B2Bselling)

3. Later entered in developing market by same partnership routeExample:- partnership with lenovo and haier in china

4. INTEL enjoying the advantage of technology innovation inmicroprocessor and expanding its presence world wide byproving best services


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Intel Company Global Strategy

, Intels global strategy was dubbed as Intel Everywhere.From what the tag suggests, Intel aimed at putting Intelproducts in every home on earth. What came to be knownas the microprocessor chip provider penetrated in the low-

end servers market and merchandisers in effort to expandfarther. The marketing program that started in 1991,Intel Inside as the prime global strategy, is the reasonwhy Intel is now one of the top-ten known brands in theworld

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GO GLOBAL


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. INTEL IN CHINA

LATTEST DECISION TAKEN BY INTEL CHINA:-

INTEL said China's more than 600 million mobile phone users represent a huge potential

consumer base as he focuses more efforts on portable devices such as net books.In line

with the company's new strategy, Intel established a partnership earlier this with the IT

center of the Ministry of Railways to develop a technology blueprint for the new railway

network.

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Step first :- did partnership and sign MoU with local PC

manufacture I.e. lenovo,haier

Step second :- started supply processor to all PC players

Step third :- Developed a common platform where they provide Technological

supports to all chip users

Step four :- started taking interest in Govt. projects in long run(keep in point that developing countries have huge potential to Grow)


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The new Intel is now focused on communications and consumer electronics.

With a new class of low-power microprocessor and processor cores in SoC

solutions, Intel will address markets such as set-top boxes, ultra mobile devices

(UMDs), smart phones, mobile Internet devices (MIDs) and ultra mobile PCs

(UMPCs). New devices will target rival offerings from vendors like ARM at lessthan 0.5W in average power consumption by 2009. Intel, however, faces the

challenge of entering new markets and overcoming long-standing relationships

and fear of its ability to dominate the market.At the same time, Intel faces the

challenge of living up to the expectations of the financial markets in both growth

and margins, which are likely to prove to be the most difficult challenges.

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Intels Key Strategies for future:-


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