quyen 1 noi den va dich den

22
This Document is made from 100% recycled fibre and is manufactured to the ISO 14001 international standard, minimising negative impacts on the environment. Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by-nc-sa/3.0 This work is licensed under a Creative Commons Attribution Non-commercial Share Alike (3.0 Unported). Uses are thus permitted without any further permission from the copyright owner. Permissions beyond the scope of this license are administered by NESTA.

Upload: khiem-nguyen

Post on 18-Dec-2015

241 views

Category:

Documents


0 download

DESCRIPTION

Quyen 1 Noi Den Va Dich Den

TRANSCRIPT

  • This Document is made from 100% recycled fibre and is manufactured to the ISO 14001 international standard, minimising negative impacts on the environment.

    Except where otherwise noted, this work is licensed under http://creativecommons.org/licenses/by-nc-sa/3.0

    This work is licensed under a Creative Commons Attribution Non-commercial Share Alike (3.0 Unported). Uses are thus permitted without any further permission from the copyright owner. Permissions beyond the scope of this license are administered by NESTA.

  • 01

    B tai liu hng dn ban khi dng kinh doanh sang tao thanh cng

    Ni nva ich n

  • Sng to Thng hoawww.nesta.org.ukNi n Trc khi bt u mt hnh trnh

  • Sng to Thng hoawww.nesta.org.ukNi n Trc khi bt u mt hnh trnh

    01Ni n / Trc khi bt u m

    t hnh trnh

    Nu ban la mt ngi sang tao va mun khi s kinh doanh ring, cun sach nay c th gip ban. Cm nang Khi s kinh doanh sang tao thanh cng em n cho ban m hnh kham pha nhng tng va tao dng m hnh kinh doanh ph hp vi khat vng ca ban.

    Ni n Phn ny bao gm:

    - Cm nang ny dnh cho i tng no?

    - Ti sao Cm nang ny li khc bit so vi cc hng dn kinh doanh khc?

    - Cm nang ny se giup gi cho ngi oc?

    - Nn chun bi gi trong sut qu trinh ny?

    ich n Phn ny ch ra:

    - Loi hinh cng ty no bn co th thnh lp

    - Bn cn kt ni vi cc t chc no pht trin kinh doanh

  • Sng to Thng hoawww.nesta.org.ukNi n Trc khi bt u mt hnh trnh

    02Trong Cm nang Khi s kinh doanh sang tao thnh cng, ban s tm thy nhng thng tin, li khuyn cng nhiu bi tp v hoat ng c bin soan nhm h tr nhng ngi sang tao kham pha v phat trin tng cung nh miu t c cu chuyn kinh doanh. Khi oc ht b Cm nang ny ban s co th tr li cac cu hi sau y:- Ti cn lm g vic kinh doanh cua mnh din

    ra sun se?- Tai sao khach hng nn quan tm ti sn phm

    dich vu cua ti v ho s co nhng li ich g?- Ti co th kim ngun ti chinh nh th no

    hoat ng kinh doanh cua mnh c bn vng?Trong vic phat trin tng kinh doanh, ban chp nhn rui ro, gii quyt vn v hin thc hoa cac tng. o l bn cht cua vic kinh doanh: Nhn bit cac c hi, tao ra cac tng mi me, tm th t tin v u nng lc hin thc hoa cac tng o (Nixon, 2004).Khi s kinh doanh co th rt kho khn. Hy lm quen dn vi ngn ng kinh doanh v qua trnh kinh doanh. Chng s gip v cho phep ban trao i v cac tng cua mnh mt cach y t tin v chinh xac vi cac i tac, nh cung cp v khach hng cung nh cac t chc co th h tr kinh doanh cua ban. Cac phng thc phat trin kinh doanh truyn thng thng l lin h vi cac nhn vin ngn hng, cac t chc h tr doanh nghip, ngi thn v ban be. Tt cac cach trn u thng oi hi ban phi a ra mt phng an kinh doanh, c bit l khi ho quyt inh co nn u t cho tng cua ban hay khng.

    CM NANG NAY DANH CHO I TNG NAO ?

  • Sng to Thng hoawww.nesta.org.ukNi n Trc khi bt u mt hnh trnh

    03CM NANG NAY CO GI KHAC BIT?

    iu g kh khn nht khi bt u va vn hanh cng vic kinh doanh?... Tt c mi th?Katharine E Hamnett, Nh thit k

    Lp k hoach kinh doanh co th l cng vic kha xa la, v no thng s dung quy trnh kha cng nhc xac inh v m t cng vic kinh doanh. Chng ti co mt cach tip cn hon ton khac bit. Trong Cm nang Khi s kinh doanh sang tao thnh cng, chng ti gii thiu mt s cach lp k hoach kinh doanh khac nhau nhm kich thich kh nng sang tao v gip ban thit k cng vic kinh doanh cua mnh. Di y l 4 thnh t chinh:01 B cm nang thc hanh Ngoi cun Cm nang gii thiu ny, b ti liu co 3 quyn cm nang thc hnh khac nhm gip ban m t cng vic kinh doanh, kham pha vic vn hnh kinh doanh v phat trin m hnh kinh doanh ph hp vi khat vong cua ban.02. Bng, biuMi cun cm nang bao gm hai hoc ba bng biu kem theo cac ming dinh gip ban kham pha nhng vn chinh trong kinh doanh bng phng phap m hnh hoa.03. Vi du in hnhNhng trng hp thnh cng trong tao dng doanh nghip nh s dung bng biu v lm theo cac hng dn ny.04. Ghi ch cho ngi hng dnNhng ch cho nhng ai s dung ti liu ny hng dn sinh vin v thc tp sinh.

  • Sng to Thng hoawww.nesta.org.ukNi n Trc khi bt u mt hnh trnh

    B cm nang thc hanhy l tom tt cua b cm nang. Chng ti khuyn ban nn s dung b sach theo th t c trnh by. Ban s c hng dn i theo mt l trnh hp l t khu hnh thnh tng ti vic tinh toan thc t cho mng tip thi v ti chinh.

    Trong Cun Ln ng: Lam th nao khi s kinh doanh sang tao ban s xac inh nhng gia tri ct loi v xy dng c mt tuyn ngn v s mnh cua doanh nghip. Sau o ban s kham pha tng cua mnh tm ra cac c hi kinh doanh thc t v khach hng tim nng. Trong cun La chn hng i: iu cn lam kinh doanh sun s ban s xac inh nhng ngi cn kt ni v thit lp quan h i tac. Ban s xem xet cac phn oan khac nhau trong cng vic kinh doanh. Ban s xac inh xem chng kt hp vi nhau nh th no v u l phn oan cn phi co cac mi quan h cng vic c sun se.Trong cun ng xa van dm: Giao tip vi khach hang va duy tr cng vic kinh doanh ban s c gii thiu cac cach khac nhau giao dich vi khach hng v tng doanh thu, cung nh lm nh th no dong tin cua ban m bo ngun ti chinh sinh li.

    04CM NANG NAY CO GI KHAC BIT

    Ti nhn ra rng kinh doanh khng phi ch la kim tin, ma la mt phn bn nga ca mnh. Ti khng mun tr thanh hay lam vic g khac ma khng phi la mnh!Carrie Ann Black, Nh thit k trang sc ng ai

  • Sng to Thng hoawww.nesta.org.ukNi n Trc khi bt u mt hnh trnh

    05Cac bng, biuM hnh hoa co ngha l v ra hnh nh tng trng cho mt iu g o, m t tnh hnh thc t qua biu , hnh nh, vt th hoc con s, biu trng toan hoc. Cac bng tinh trong mi cun cm nang c thit k gip ban phat trin mt loat cac m hnh nhm kham pha cac goc canh cua cng vic kinh doanh cua mnh. Qua o, ban s hiu ro hn v co th m t, d oan vic kinh doanh s ra sao. Ban s s dung cac bng biu ny inh ra cac hoat ng bin tng thnh cac sn phm v dich vu m khach hng mong mun. Chng s gip ban tm hiu sn phm, i tng khach hng, cach thc thu ht ho v thu c tin t cng vic kinh doanh cua mnh.Vi cac bng tinh, ban s kham pha nhng phn sau y trong cng vic kinh doanh: - Cac gia tri cua ban - M hnh bng chng s gip ban hnh dung nh

    hng m doanh nghip tao ra trong tng lai.- Khach hng cua ban.- M hnh chi tit: gip ban hnh dung c vic

    kinh doanh s vn hnh nh th no.- M hnh hoa cac mi quan h: ch ra cho ban thy

    nn lm vic vi ai thc hin cng vic.- M hnh tip thi hn hp- Cac cng oan tip thi trong yu.

  • Sng to Thng hoawww.nesta.org.ukNi n Trc khi bt u mt hnh trnh

    06CM NANG NAY CO GI KHAC BIT?

    Mi bng biu s gip ban t cac cu hi ct yu v hoat ng kinh doanh cua mnh. Hoat ng ny c thit k dang bi tp gip ban xy dng bc tranh co sc thuyt phuc cho bn thn v nhng ngi khac v cng vic kinh doanh tng lai. Ban co th s dung cac bng tinh ny cho ring ban hay i tac v ban be. Cac bng biu c thit k co th sao chep, s dung v thay i theo thi gian. Tt nhin ban co th vit trc tip vo bng tinh, nhng vic s dung cac ming dan gip ban co th gi cho bng tinh sach s s dung sau ny.

    Cac vi du thc tCac vi du thc t l cu chuyn v cac doanh nghip s dung tt cac bng biu v bi tp trong Cun cm nang Khi s kinh doanh sang tao thnh cng inh hnh cho m hnh kinh doanh cua mnh. Ho l nhng cng ty kinh doanh sang tao trong nhiu ngnh ngh nh: thi trang, trang sc, cng ngh v thit k sn phm.

    Cac bai tp nay khin cho ti ngh v cac k hoach dai han va toan b tng ng sau cng vic kinh doanh... Mt khi khng cn yu thich nhng g mnh ang lam, ti s khng mun danh nhiu thi gian cho n na.Nadia Yousuf, Nh thit k ao ci v vay da hi

  • Sng to Thng hoawww.nesta.org.ukNi n Trc khi bt u mt hnh trnh

    07Khi mt ngi bt u bin tng cua ho thnh tng kinh doanh, ho s tri qua cac giai oan khac nhau sau:Tng tng: Chng ta u co nhng khonh khc nhn ra rng co iu g o ang xy ra khng nh mong i hoc thc mc rng lm th no co th ci thin moi iu tt hn trong cuc sng. o l nhng giy pht khi ta noi: Liu co tt hn nu ... Ti co ny.. hay S tt hn nu... Trong giai oan tng tng ny cn co mt tng m chng ta ngh l ang kham pha v phat trin thm.Tm nhn: giai oan ny ban ro hn v iu ban mong c at c, cng vic kinh doanh cua ban l g, ai s quan tm n vic mua nhng th ban co, lm th no ban ap ng c. Co th vn cn nghin cu su hn phat trin cac tng, c bit l tm hiu xem co nhu cu no khng.Hanh ng: giai oan ny ban s th nghim cac tng cua mnh xem xet tinh bn vng cua hoat ng kinh doanh. Ban s cn nhc cach lm th no tip cn c cac khach hng cua mnh, ai l ngi ban cn t quan h i tac hay lin quan n cng vic kinh doanh at muc tiu, ban s tr chi phi th no v liu no co mang lai u li nhun phat trin kinh doanh bn vng khng.

    CM NANG NAY GIP GI CHO NGI OC?

    Khi bt u, vic kinh doanh ca ti ch la mt tng. Dn dn cac tng va s t tin ca ti c ci thin va gi ti cm thy c th kinh doanh thanh cng.Anna Stutfield, Nh thit k sn phm

  • Sng to Thng hoawww.nesta.org.ukNi n Trc khi bt u mt hnh trnh

    08

    NN MONG I IU GI TRONG QUA TRINH NAY?

    CM NANG NAY GIP GI CHO NGI OC?

    Thc hin: Tai im ny ban ang mua ban v tp trung vo kinh doanh thc t. Ban s th cac phn oan kinh doanh khac nhau m bo co li v phat trin bn vng.Lam mi: Khi ban hoat ng trong mt khong thi gian nht inh, ban co th s o lng c hiu sut cua cng vic kinh doanh. Ban co th s cn nhc cac gia tri m ban mang lai cho khach hng cung nh li nhun tao ra cho cng vic kinh doanh xac inh cn lm g tip theo. Mi trng kinh doanh v tng cua ban s khng ngng phat trin, v vy ban cn lm mi nhng tng ban u v khach hng, cng vic kinh doanh v cac m hnh ti chinh.Phat trin v hon thin tng kinh doanh l mt qua trnh lp i lp lai. Trong khi tm nhn cua ban l n inh, ban cn phi lin tuc kim tra tinh kh thi cua cac bc hnh ng v thc hin trong bi cnh thi trng v mi trng kinh doanh lun thay i.

    Ba cun cm nang thc hnh l ct loi cua b cm nang ny nhm h tr ban trong giai oan Tm nhn v Hnh ng cung nh chun bi tm th cho giai oan Thc hin. Mi cun cm nang co nhng kt qu u ra thc t nh sau:Cun Ln ng Trong cun Cm nang s 02 ny ban kham pha nhng thnh phn c bn cho nn mong kinh doanh cua mnh. Kt thc phn ny ban co th: - S dung cac khai nim kinh doanh c bn

    kham pha tng ban ang co nh l mt tng kinh doanh.

    - Xem xet cach ban co th nhn bit, bo v v khai thac ti sn tri tu cua mnh ra sao.

  • Sng to Thng hoawww.nesta.org.ukNi n Trc khi bt u mt hnh trnh

    09- Xac inh cac gia tri l nn tng cho nhng g ban

    ang lm. Cng vi nng lng v tham vong cua ban, nhng gia tri ny s tao nn s khac bit gia cng vic kinh doanh cua ban vi nhng ngi khac. Vic cn bng gia am m, ti nng v nhng nhu cu kinh t s tng cng c hi ban kinh doanh thnh cng v bn vng

    - Tao ra tuyn ngn v S mnh, trong o tom tt lai nhng nh hng m ban mun cng vic kinh doanh ny mang lai

    - S dung m hnh bng chng v bng chng trong tng lai minh hoa cng vic kinh doanh s co hnh th ra sao v th no c coi l thnh cng

    - Phng phap phn tich SWOT nhn nhn cach inh vi chin lc cng ty cua ban, xac inh cac im yu v thach thc cn phi gii quyt cung nh im manh v c hi khai thac.

    Cun La chn hng iKhi ban inh hnh v tng kinh doanh v xac inh nn mong cho phat trin tng, cun cm nang ny s gip ban nhn din khach hng cua mnh, kham pha cac khia canh co lin quan, cac mi quan h cn phat trin y manh vic kinh doanh v phn phi hng hoa hoc sn phm dich vu. Kt thc cun cm nang ban co th: - Xac inh c s khach hng v kim tra nhu cu

    v sn phm hoc dich vu m ban cung cp. Ban phi chc chn s co u s khach hng sn long tr s tin mong mun cho sn phm v dich vu o

    - Hiu bit v mi tng quan gia tm nhn kinh doanh, nhng g khach hng cua ban mong i, v cht lng cua sn phm hay dich vu. y chinh l cha khoa cho hoat ng kinh doanh.

    - Phn M hnh chi tit s gip ban phat trin k hoach hoat ng cu th v xac inh xem ch no ban cn co chuyn gia v ngun lc bn ngoi

  • Sng to Thng hoawww.nesta.org.ukNi n Trc khi bt u mt hnh trnh

    NN MONG I IU GI TRONG QUA TRINH NAY?

    10phn phi sn phm hoc dich vu ti khach hng.

    - Phn M hnh hoa mi quan h gii thiu bn nhn t chinh trong kinh doanh: Sang tao, Thc hin, Phn phi v Khach hng. Ban s xac inh cac mi quan h cn phat trin sn phm kinh doanh hay dich vu n c vi khach hng.

    Cun ng xa van dmBan cn gi thng ip n khach hng v m bo vic qun l ti chinh kinh doanh c hiu qu. Trong Cun cm nang s 04 ban s c gii thiu v Tip thi v ti chinh. Kt thc cun cm nang ban co th: - Tip thi Hn hp cung cp mt khung l thuyt

    ban xem xet cac yu t chinh cn co kt ni vi khach hng. Marketing hn hp co 7 thnh t: Sn phm, ia im, gia c, cac hoat ng qung bao, con ngi, quy trnh v mi trng dich vu

    - Tip thi hn hp cung cp khung l thuyt ban xem xet cac thnh t chinh khi lp k hoach cho cac hoat ng truyn thng qung cao

    - Co c mt cu trc v mu phat trin k hoach tsip thi. iu ny s cho phep ban chun bi chin lc truyn thng m bo bt k thng tin no m ban chuyn ti khach hng u at hiu qu ti a.

  • Sng to Thng hoawww.nesta.org.ukNi n Trc khi bt u mt hnh trnh

    11- M hnh ti chinh gii thiu vai tro quan trong cua

    ti chinh trong vic kim soat tt cac hoat ng kinh doanh. iu ny thc s quan trong, gip ban d oan cac vn co th phat sinh v m bo rng cng vic kinh doanh khng bi thua l.

    - Dong tin l mt cng cu co th gip ban hiu c c ch dong tin ra v dong tin vo trong cng vic kinh doanh. Khi hiu c ch ny ban co th thc s kim soat c hoat ng ti chinh kinh doanh v m bo rng cng vic kinh doanh thun bum xui gio v bn vng ng nh ban mong mun.

    - y l phn bt u cua hnh trnh - Ban co nhng cng cu ct yu inh dang, xac inh, gii thich, truyn thng v kim soat cng vic kinh doanh. By gi ban ch cn phi vn hnh chng thi!

    - Ban s tm thy danh sach cac t chc co th h tr vic xy dng cng vic kinh doanh cua ban trong phn ich n phia sau cua cun cm nang ny.

    Chuc

    may mn!

  • Sng to Thng hoawww.nesta.org.ukNi n Trc khi bt u mt hnh trnh

    12ich n/Ban mun phat trin cng vic kinh doanh ca mnh ti u?Ban tm hiu xong ba cun cm nang vi cac bi tp v cac bng biu thc hnh. Ban co trong tay cac thnh t quan trong bin tng thnh hin thc, phat trin tng kinh doanh tr thnh mt doanh nghip thc s.Ban co th miu t ro rng cu chuyn ban tao lp kinh doanh th no v s vn hnh ra sao.

    12

  • Sng to Thng hoawww.nesta.org.ukNi n Trc khi bt u mt hnh trnh

    13Ban co th t tin tr li cac cu hi ra t u cua cuc hnh trnh ny :- Ti cn lm g vic kinh doanh cua mnh din ra

    sun se?- Tai sao khach hng nn quan tm ti sn phm

    dich vu cua ti v ho s co nhng li ich g?- Ti co th kim ngun ti chinh nh th no

    hoat ng kinh doanh cua mnh c bn vng?Nhng y mi ch l bc khi u. Ban ch mi vt qua bc u tin cua hnh trnh kinh doanh. C i theo l trnh trong cun Khi s kinh doanh sang tao thnh cng, ban s co th bin mt tng thng thng thnh mt tng kinh doanh, v tr li moi cu hi t ca nhn hay t chc no ang mun h tr cng vic kinh doanh cua ban.Mt s cu hi co th s kha hoc ba v ban cn phi t hi bn thn trc khi bt tay vo gy dng mt cng ty. Thc ra th khi tri qua qua trnh ny ban s co nhiu cu hi hn l li gii ap. Ban s cn phi ngh xem mnh co th cam kt cng hin thi gian, nng lng v tnh cm mc cn thit cng vic kinh doanh din ra sun se hay khng. Ban cung s cn cn nhc xem u l thi im hp l trong cuc i lp cng ty v tai sao ban lai thich t kinh doanh hoc lp cng ty hn l i lm thu. Co th s con rt nhiu nghin cu v vic khac cn phi lm trc khi ban co th bt u cng vic kinh doanh.Hy nh rng lun co s h tr cho cac doanh nhn ang khat khao lp nghip. V hu ht l min phi. Ban cn phi anh gia h tr no co gia tri nht vi mnh v lm th no tn dung no mt cach ti a. Phn cui cun cm nang ny co mt danh muc cac c quan t chc nh vy. Danh sach ny co th khng y u v thay i theo thi gian, v vy hy c gng cp nht tnh hnh thng qua ng nghip v ban be cua mnh.

    BN MUN PHAT TRIN CNG VIC KINH DOANH CuA MINH TI U?

    13

  • Sng to Thng hoawww.nesta.org.ukNi n Trc khi bt u mt hnh trnh

    14Hy nh rng cach luyn tp tt chinh l xem lai cac m hnh v bi tp m ban lm. K hoach kinh doanh v tip thi nn c xem lai mt cach thng xuyn v sa i m bo at c cac muc tiu kinh doanh ngn han v di han. Sau khi k hoach kinh doanh c lp ra, s khng tranh khi co nhng phn cn sa i. Khi o tt nht ban hy xem lai nhng ni dung c bn chc chn rng mnh ang i ng hng.

    BN MUN TO DNG LOI HINH CNG TY NAO?

    BN MUN CNG VIC KINH DOANH CuA MINH TIN TRIN TI U?

    Vic cn nhc xy dng loai hnh cng ty thc s cn thit. Di y l tom tt cac loai hnh cng ty chinhCng ty Mt thanh vin Vi vai tro l mt thnh vin ban t lm chu v ton quyn vi li nhun cng ty mang lai. Ban s d dng tao dng kinh doanh v vn hnh no. Tuy nhin, ban co trach nhim v han, s chiu trach nhim ca nhn i vi bt k cac khon n no phat sinh t cng vic kinh doanh.Cng ty Hp danhL m hnh hai hay nhiu ngi cng xy dng cng vic kinh doanh. Vic kinh doanh co th hng li t nhng kinh nghim v k nng a dang cua cac bn. Tuy nhin, vic bt ng gia cac bn co th gy ra cac vn . Cac thnh vin phi chiu trach nhim v han, cac bn chia se chi phi, li nhun v cac khon n trong kinh doanh.Cng ty Hp danh trach nhim hu hanM hnh cng ty ny co s linh hoat v cac bn ch co trach nhim hu han, ch chiu cac rui ro ti chinh trong pham vi s vn gop, v cac khon bo m i vi nhng khon vay ti chinh cua cng ty.Loai hnh cng ty ny co cac ngha vu phap l, bao

  • Sng to Thng hoawww.nesta.org.ukNi n Trc khi bt u mt hnh trnh

    15gm vic cung cp cac bao cao kinh doanh cng khai, cung ging nh cng ty TNHH.Cng ty trach nhim hu han Cng ty trach nhim hu han l cng ty co ng k phap l ring bit tai phong ng k kinh doanh. Cac c ng (thnh vin hoc chu s hu) phi chiu rui ro ti chinh trong pham vi gia tri c phiu ho co hay cac khon bo m cam kt.Loai hnh cng ty ny co trach nhim phap l nhiu hn loai hnh cng ty mt thnh vin hay cng ty hp danh. Cng ty phi np bao cao ti chinh hng nm cho phong ng k kinh doanh v tn cua cng ty bt buc phi co t hu han.Cac doanh nghip xa hiCac doanh nghip x hi l cac doanh nghip kinh doanh v muc ich x hi. Li nhun hay thng d c tao ra thng c tai u t vo cng ty hoc cng ng ch khng phn phi ti cac c ng hay chu s hu. Cac doanh nghip ny co th c thnh lp nh mt t chc t thin, c min thu, tuy nhin vn phi tun thu rt nhiu quy inh phap lut.Hp tac xaHp tac x l cng ty hoat ng v s hu bi nhng ngi lm cng v /hoc ngi tiu dng m o mi thnh vin co mt phiu bu. Thnh vin - chu s hu chia se nh nhau trong vic kim soat cng vic kinh doanh v u t c phiu cung cp vn cho cac hoat ng. S khac bit chinh gia hp tac x v cac loai hnh kinh doanh khac l hp tac x c t chc em lai li nhun cho cac bn, ni cac thnh vin co kim soat v c hng li nhun nh nhau t cac hoat ng.

  • Sng to Thng hoawww.nesta.org.ukNi n Trc khi bt u mt hnh trnh

    16Li cm nB cng cu ny c vit cho i tng c gi Anh, mc d chng ti ngh rng nhng tip cn nu trn hon ton co th ap dung cho cac doanh nghip sang tao trn ton th gii

    Ni dung cua b cm nang ny do Creative Pioneer/i Kinh t sang tao tai Nesta vit nn, s dung cng chng trnh o tao cho doanh nhn sang tao Insight Out v Starter for 6.

    Ni dung cua cun ti liu c bin soan lai v thm vo cac bnh din mi nhm tip thu nhng kin ong gop phn hi t nhng ging vin v hoc vin. Cac m hnh, cac bi tp v nhng tng c ly t nhiu ngun, trong o mt s c lit k i y.

    Cac inh ngha m hnh v m hnh kinh doanh c phat trin t nhng bi vit cua Alexander Osterwalder (http://business-modeldesign.blogspot.com)

    Minh hoa cho am m, ti nng v nhu cu kinh t c phat trin t Ba vong tron trong Khai nim Hedgehog trong cun T Tt n V ai (Good to Great) cua Jim Collins v do nh xut bn Random House Business Books phat hnh.

    Cac bng tinh gia tri: Ni dung v cach tip cn c phat trin v cung cp bi Joanna Woodford - Ging vin, hun luyn vin,t vn kinh doanh.

    Khach hng cua ban: ni dung cho bng tinh ny c cung cp bi Vn phong Doanh nghip Vn hoa (Cultural Enterprise Office).

    M hnh bng chng: c vit da trn M hnh Tetrad phat trin bi Marshal McLuhan www.marshallmcluhan.com, c thc hin bi cng ty thit k sang tao dich vu LIVE WORK (www.livework.co.uk)

    M hnh hoa cac mi quan h: ni dung cua phn ny c phat trin bi tng cua Designersblock (www.designersblock.org.uk)

    M hnh chi tit: c phat trin t mt s tng trong cun Bill and Gillian Hollins,

    Bay qua chn tri: Lp k hoach sn phm hm nay thnh cng trong tng lai, phat hnh bi John Wiley & Sons (www.nesta.org.uk/enterprise-toolkit)

    Xem b cng cu trn thm trang web (www.nesta.org.uk/enterprise-toolkit)

    M hnh Tip thi hn hp v cac nhim vu tip thi chu yu: phn ni dung ny do The Value Innovators cung cp (www.tvi-ltd.com)

    M hnh ti chinh: Do Andy Chapman phat trin, c cp phep cho Nesta s dung.

    NESTA xin chn thnh cm n cac ca nhn v t chc ong gop v h tr vic phat trin ni dung B cm nang ny.

    Cultural Enterprise Office, B Fiona Pilgrim www.culturalenterpriseoffice.org.ukJenny Rutter Chuyn gia t vn Doanh nghip sang tao v truyn thng S Joanna Woodford Ging vin, hun luyn vin, t vn kinh doanh Journey Associates Catherine Dochertywww.journeyassociates.comMartach Colin BurnsOwn-it www.own-it.orgPercy Emmett www.percyemmett.comThe Value Innovators Ltd www.tvi-ltd.co.ukThe Big Picture www.big-picture.co.uk

    DANH SCH CC T CHC LIN QuANBusiness Gateway www.bgateway.comBusiness Link www.businesslink.gov.ukCoach in a Box www.coachinabox.co.ukCobweb Information for Businesswww.cobwebinfo.comIntellectual Property Office www.ipo.gov.ukInvest Northern Ireland www.investni.comOwn-it www.own-it.orgWelsh Assembly Governmentwww.business-support-wales.gov.uk

  • Sng to Thng hoawww.nesta.org.ukNi n Trc khi bt u mt hnh trnh

    Ghi ch