radio delivers numbers

12
RADIO TODAY BY THE NUMBERS Spring 2012 Radio Delivers 1,850 90% 107 4.2 91,300 107 1 16,900 88% 120 7.7 184,500 120 10 49,200 93% 110 12.3 85,100 110 12 17,500 97% 102 5.1 60,000 102 5 88,000 99% 105 15.4 150,300 105 14 69,700 95% 99 8.5 96,700 99 6 79,700 76% 111 12.6 63,600 111 6 2,300 95% 105 55.9 601,000 105 0 62,300 91% 91 13.4 71,900 91 3 58,100 80% 107 11.1 52,301 107 22 52,301 88% 115 6.9 111,203 115 1 91,203 93% 100 10.9 84,500 100 0 84,500 97% 96 11.3 45,100 96 3 35,100 99% 80 5.2 60,500 80 12 60,500 82% 112 4.3 17,500 112 2 54,030 94% 105 6.1 188,000 105 89,400 95% 96 44.1 32,300 96 1 1,850 90% 107 4.2 91,300 107 1 16,900 88% 120 7.7 184,500 120 10 49,200 93% 110 12.3 85,100 110 12 17,500 97% 102 5.1 60,000 102 5 88,000 99% 105 15.4 150,300 105 14 69,700 95% 99 8.5 96,700 99 6 79,700 76% 111 12.6 63,600 111 6 2,300 95% 105 55.9 601,000 105 0 62,300 91% 91 13.4 71,900 91 3 58,100 80% 107 11.1 52,301 107 22 52,301 88% 115 6.9 111,203 115 1 91,203 93% 100 10.9 84,500 100 0 84,500 97% 96 11.3 45,100 96 3 35,100 99% 80 5.2 60,500 80 12 60,500 82% 112 4.3 17,500 112 2 54,030 94% 105 6.1 188,000 105 89,400 95% 96 44.1 32,300 96 1 1,850 90% 107 4.2 91,300 1 116,900 88% 120 7.7 184,500 1 49,200 93% 110 12.3 85,100 17,500 97% 102 5.1 60,000 1 188,000 99% 105 15.4 150,300 1 269,700 95% 99 8.5 96,700 279,700 76% 111 12.6 63,600 2,300 95% 105 55.9 601,000 1 562,300 91% 91 13.4 71,900 958,100 80% 107 11.1 52,301 1 52,301 88% 115 6.9 111,203 91,203 93% 100 10.9 84,500 1 84,500 97% 96 11.3 45,100 35,100 99% 80 5.2 60,500 60,500 82% 112 4.3 17,500 54,030 94% 105 6.1 188,000 1 89,400 95% 96 44.1 32,300 0 90% 107 4.2 91,300 107 1 0 88% 120 7.7 184,500 120 10 0 93% 110 12.3 85,100 110 12 0 97% 102 5.1 60,000 102 5 0 99% 105 15.4 150,300 105 14 0 95% 99 8.5 96,700 99 6 0 76% 111 12.6 63,600 111 6 0 95% 105 55.9 601,000 105 0 0 91% 91 13.4 71,900 91 3 0 80% 107 11.1 52,301 107 22 1 88% 115 6.9 111,203 115 1 3 93% 100 10.9 84,500 100 0 0 97% 96 11.3 45,100 96 3 0 99% 80 5.2 60,500 80 12 0 82% 112 4.3 17,500 112 2 0 94% 105 6.1 188,000 105 0 95% 96 44.1 32,300 96 1

Upload: cbskluv-radio

Post on 26-Jan-2015

147 views

Category:

Documents


2 download

DESCRIPTION

"Radio By The Numbers" Arbitron July 2012

TRANSCRIPT

Page 1: Radio Delivers Numbers

R a d i o T o d ay B y T h e N u m B e R s

spring 2012

Radio delivers93% 104 1.20% 74,300 3.8 14,300 88% 99 261,200 38% 55.9 96 1.20% 74,300 3.8 261,200 93% 104 13.8 274,300 104 11.20% 71,300 3.8 93% 104 74,300 13.8 2.30% 261,200 93% 10413.8 274,300 104 11.20% 93%94% 120 0.30% 6,103 8.1 690,100 93% 111 459,500 182% 13.4 80 0.30% 6,103 28.1 459,500 94% 120 8.3 60,100 120 0.30% 56,103 8.1 94% 120 6,103 8.3 1.10% 459,500 94% 120 8.3 60,100 120 0.30% 94%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%76% 112 2.30% 61,802 45.1 61,800 82% 99 182,800 52% 10.9 112 2.30% 61,802 12.1 182,800 76% 112 15.1 61,800 112 2.30% 61,802 5.1 76% 112 61,802 15.1 1.70% 182,800 76% 112 15.1 61,800 112 2.30% 76%95% 115 1.10% 3,800 6.2 73,800 94% 115 255,700 103% 3.8 115 1.10% 3,800 6.2 255,700 95% 115 6.2 713,800 115 1.10% 3,800 6.2 95% 115 3,800 6.212.90% 255,700 95% 115 6.2 713,800 115 1.10% 95%91% 100 0.90% 74,930 7.9 74,900 96% 100 204,300 71% 82.1 100 0.90% 74,930 7.4 204,300 91% 100 7.0 74,900 100 0.90% 74,930 7.0 91% 100 74,930 7.0 5.20% 204,300 91% 100 7.0 74,900 100 0.90% 91%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%95% 99 6.40% 96,700 8.5 52,301 93% 99 269,700 86% 4.2 99 6.40% 96,700 8.5 269,700 95% 99 8.5 96,700 99 6.40% 96,700 8.5 95% 99 96,700 8.515.20% 269,700 95% 99 8.5 96,700 99 6.40% 95%76% 111 6.60% 60,600 12.6 91,203 95% 111 279,700 117% 55.9 111 6.60% 269,700 12.6 279,700 76% 111 12.6 63,600 111 6.60% 60,600 12.6 76% 111 60,600 12.6 2.30% 279,700 76% 11112.6 63,600 111 6.60% 76%95% 105 0.40% 69,000 55.9 198,000 91% 105 2,300 55% 13.4 105 0.40% 279,700 55.9 2,300 95% 105 55.9 601,000 105 0.40% 69,000 55.9 95% 105 69,000 55.9 1.10% 2,300 95% 10555.9 601,000 105 0.40% 95%91% 91 3.40% 71,900 13.4 71,900 88% 91 562,300 45% 11.1 91 3.40% 2,300 13.4 562,300 91% 91 13.4 71,900 91 3.40% 71,900 13.4 91% 91 71,900 13.4 0.90% 562,300 91% 9113.4 71,900 91 3.40% 91%80% 107 21.80% 112,100 11.1 52,301 93% 107 958,100 112% 6.9 107 22.80% 562,300 11.1 958,100 80% 107 11.1 52,301 107 22.80% 112,100 11.1 80% 107 112,100 11.1 1.60% 958,100 80% 107 11.1 52,301 107 22.80% 80%88% 115 1.90% 85,100 6.9 91,203 76% 115 52,301 111% 10.9 115 1.90% 958,100 6.9 52,301 88% 115 6.9 111,203 115 1.90% 85,100 6.9 88% 115 85,100 6.9 1.70% 52,301 88% 115 6.9 111,203 115 1.90% 88%93% 100 0.50% 60,000 10.9 84,500 95% 100 91,203 105% 11.3 100 0.50% 52,301 10.9 91,203 93% 100 10.9 84,500 100 0.50% 60,000 10.9 93% 100 60,000 10.912.90% 91,203 93% 100 10.9 84,500 100 0.50% 93%97% 96 3.10% 50,300 11.3 35,100 91% 96 84,500 91% 51.2 96 3.10% 50,300 11.3 84,500 97% 96 11.3 45,100 96 3.10% 50,300 11.3 97% 96 50,300 11.3 5.20% 84,500 97% 96 11.3 45,100 96 3.10% 97%99% 80 12.20% 96,700 5.2 60,500 95% 80 35,100 107% 43.3 80 12.20% 96,700 5.2 35,100 99% 80 5.2 60,500 80 12.20% 96,700 5.2 99% 80 96,700 5.214.50% 35,100 99% 80 5.2 60,500 80 12.20% 99%82% 112 2.30% 63,600 4.3 17,500 90% 112 60,500 115% 16.1 112 2.30% 63,600 4.3 60,500 82% 112 4.3 17,500 112 2.30% 63,600 4.3 82% 112 63,600 4.3 6.40% 60,500 82% 112 4.3 17,500 112 2.30% 82%94% 105 1.11% 69,000 6.1 188,000 88% 105 54,030 100% 50.4 105 1.11% 69,000 60.1 54,030 94% 105 6.1 188,000 105 1.11% 69,000 6.1 94% 105 69,000 6.1 6.60% 54,030 94% 105 6.1 188,000 105 1.11% 94%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%

93% 104 1.20% 74,300 3.8 14,300 88% 99 261,200 38% 55.9 96 1.20% 74,300 3.8 261,200 93% 104 13.8 274,300 104 11.20% 71,300 3.8 93% 104 74,300 13.8 2.30% 261,200 93% 10413.8 274,300 104 11.20% 93%94% 120 0.30% 6,103 8.1 690,100 93% 111 459,500 182% 13.4 80 0.30% 6,103 28.1 459,500 94% 120 8.3 60,100 120 0.30% 56,103 8.1 94% 120 6,103 8.3 1.10% 459,500 94% 120 8.3 60,100 120 0.30% 94%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%76% 112 2.30% 61,802 45.1 61,800 82% 99 182,800 52% 10.9 112 2.30% 61,802 12.1 182,800 76% 112 15.1 61,800 112 2.30% 61,802 5.1 76% 112 61,802 15.1 1.70% 182,800 76% 112 15.1 61,800 112 2.30% 76%95% 115 1.10% 3,800 6.2 73,800 94% 115 255,700 103% 3.8 115 1.10% 3,800 6.2 255,700 95% 115 6.2 713,800 115 1.10% 3,800 6.2 95% 115 3,800 6.212.90% 255,700 95% 115 6.2 713,800 115 1.10% 95%91% 100 0.90% 74,930 7.9 74,900 96% 100 204,300 71% 82.1 100 0.90% 74,930 7.4 204,300 91% 100 7.0 74,900 100 0.90% 74,930 7.0 91% 100 74,930 7.0 5.20% 204,300 91% 100 7.0 74,900 100 0.90% 91%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%95% 99 6.40% 96,700 8.5 52,301 93% 99 269,700 86% 4.2 99 6.40% 96,700 8.5 269,700 95% 99 8.5 96,700 99 6.40% 96,700 8.5 95% 99 96,700 8.515.20% 269,700 95% 99 8.5 96,700 99 6.40% 95%76% 111 6.60% 60,600 12.6 91,203 95% 111 279,700 117% 55.9 111 6.60% 269,700 12.6 279,700 76% 111 12.6 63,600 111 6.60% 60,600 12.6 76% 111 60,600 12.6 2.30% 279,700 76% 11112.6 63,600 111 6.60% 76%95% 105 0.40% 69,000 55.9 198,000 91% 105 2,300 55% 13.4 105 0.40% 279,700 55.9 2,300 95% 105 55.9 601,000 105 0.40% 69,000 55.9 95% 105 69,000 55.9 1.10% 2,300 95% 10555.9 601,000 105 0.40% 95%91% 91 3.40% 71,900 13.4 71,900 88% 91 562,300 45% 11.1 91 3.40% 2,300 13.4 562,300 91% 91 13.4 71,900 91 3.40% 71,900 13.4 91% 91 71,900 13.4 0.90% 562,300 91% 9113.4 71,900 91 3.40% 91%80% 107 21.80% 112,100 11.1 52,301 93% 107 958,100 112% 6.9 107 22.80% 562,300 11.1 958,100 80% 107 11.1 52,301 107 22.80% 112,100 11.1 80% 107 112,100 11.1 1.60% 958,100 80% 107 11.1 52,301 107 22.80% 80%88% 115 1.90% 85,100 6.9 91,203 76% 115 52,301 111% 10.9 115 1.90% 958,100 6.9 52,301 88% 115 6.9 111,203 115 1.90% 85,100 6.9 88% 115 85,100 6.9 1.70% 52,301 88% 115 6.9 111,203 115 1.90% 88%93% 100 0.50% 60,000 10.9 84,500 95% 100 91,203 105% 11.3 100 0.50% 52,301 10.9 91,203 93% 100 10.9 84,500 100 0.50% 60,000 10.9 93% 100 60,000 10.912.90% 91,203 93% 100 10.9 84,500 100 0.50% 93%97% 96 3.10% 50,300 11.3 35,100 91% 96 84,500 91% 51.2 96 3.10% 50,300 11.3 84,500 97% 96 11.3 45,100 96 3.10% 50,300 11.3 97% 96 50,300 11.3 5.20% 84,500 97% 96 11.3 45,100 96 3.10% 97%99% 80 12.20% 96,700 5.2 60,500 95% 80 35,100 107% 43.3 80 12.20% 96,700 5.2 35,100 99% 80 5.2 60,500 80 12.20% 96,700 5.2 99% 80 96,700 5.214.50% 35,100 99% 80 5.2 60,500 80 12.20% 99%82% 112 2.30% 63,600 4.3 17,500 90% 112 60,500 115% 16.1 112 2.30% 63,600 4.3 60,500 82% 112 4.3 17,500 112 2.30% 63,600 4.3 82% 112 63,600 4.3 6.40% 60,500 82% 112 4.3 17,500 112 2.30% 82%94% 105 1.11% 69,000 6.1 188,000 88% 105 54,030 100% 50.4 105 1.11% 69,000 60.1 54,030 94% 105 6.1 188,000 105 1.11% 69,000 6.1 94% 105 69,000 6.1 6.60% 54,030 94% 105 6.1 188,000 105 1.11% 94%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%

93% 104 1.20% 74,300 3.8 14,300 88% 99 261,200 38% 55.9 96 1.20% 74,300 3.8 261,200 93% 104 13.8 274,300 104 11.20% 71,300 3.8 93% 104 74,300 13.8 2.30% 261,200 93% 10413.8 274,300 104 11.20% 93%94% 120 0.30% 6,103 8.1 690,100 93% 111 459,500 182% 13.4 80 0.30% 6,103 28.1 459,500 94% 120 8.3 60,100 120 0.30% 56,103 8.1 94% 120 6,103 8.3 1.10% 459,500 94% 120 8.3 60,100 120 0.30% 94%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%76% 112 2.30% 61,802 45.1 61,800 82% 99 182,800 52% 10.9 112 2.30% 61,802 12.1 182,800 76% 112 15.1 61,800 112 2.30% 61,802 5.1 76% 112 61,802 15.1 1.70% 182,800 76% 112 15.1 61,800 112 2.30% 76%95% 115 1.10% 3,800 6.2 73,800 94% 115 255,700 103% 3.8 115 1.10% 3,800 6.2 255,700 95% 115 6.2 713,800 115 1.10% 3,800 6.2 95% 115 3,800 6.212.90% 255,700 95% 115 6.2 713,800 115 1.10% 95%91% 100 0.90% 74,930 7.9 74,900 96% 100 204,300 71% 82.1 100 0.90% 74,930 7.4 204,300 91% 100 7.0 74,900 100 0.90% 74,930 7.0 91% 100 74,930 7.0 5.20% 204,300 91% 100 7.0 74,900 100 0.90% 91%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%95% 99 6.40% 96,700 8.5 52,301 93% 99 269,700 86% 4.2 99 6.40% 96,700 8.5 269,700 95% 99 8.5 96,700 99 6.40% 96,700 8.5 95% 99 96,700 8.515.20% 269,700 95% 99 8.5 96,700 99 6.40% 95%76% 111 6.60% 60,600 12.6 91,203 95% 111 279,700 117% 55.9 111 6.60% 269,700 12.6 279,700 76% 111 12.6 63,600 111 6.60% 60,600 12.6 76% 111 60,600 12.6 2.30% 279,700 76% 11112.6 63,600 111 6.60% 76%95% 105 0.40% 69,000 55.9 198,000 91% 105 2,300 55% 13.4 105 0.40% 279,700 55.9 2,300 95% 105 55.9 601,000 105 0.40% 69,000 55.9 95% 105 69,000 55.9 1.10% 2,300 95% 10555.9 601,000 105 0.40% 95%91% 91 3.40% 71,900 13.4 71,900 88% 91 562,300 45% 11.1 91 3.40% 2,300 13.4 562,300 91% 91 13.4 71,900 91 3.40% 71,900 13.4 91% 91 71,900 13.4 0.90% 562,300 91% 9113.4 71,900 91 3.40% 91%80% 107 21.80% 112,100 11.1 52,301 93% 107 958,100 112% 6.9 107 22.80% 562,300 11.1 958,100 80% 107 11.1 52,301 107 22.80% 112,100 11.1 80% 107 112,100 11.1 1.60% 958,100 80% 107 11.1 52,301 107 22.80% 80%88% 115 1.90% 85,100 6.9 91,203 76% 115 52,301 111% 10.9 115 1.90% 958,100 6.9 52,301 88% 115 6.9 111,203 115 1.90% 85,100 6.9 88% 115 85,100 6.9 1.70% 52,301 88% 115 6.9 111,203 115 1.90% 88%93% 100 0.50% 60,000 10.9 84,500 95% 100 91,203 105% 11.3 100 0.50% 52,301 10.9 91,203 93% 100 10.9 84,500 100 0.50% 60,000 10.9 93% 100 60,000 10.912.90% 91,203 93% 100 10.9 84,500 100 0.50% 93%97% 96 3.10% 50,300 11.3 35,100 91% 96 84,500 91% 51.2 96 3.10% 50,300 11.3 84,500 97% 96 11.3 45,100 96 3.10% 50,300 11.3 97% 96 50,300 11.3 5.20% 84,500 97% 96 11.3 45,100 96 3.10% 97%99% 80 12.20% 96,700 5.2 60,500 95% 80 35,100 107% 43.3 80 12.20% 96,700 5.2 35,100 99% 80 5.2 60,500 80 12.20% 96,700 5.2 99% 80 96,700 5.214.50% 35,100 99% 80 5.2 60,500 80 12.20% 99%82% 112 2.30% 63,600 4.3 17,500 90% 112 60,500 115% 16.1 112 2.30% 63,600 4.3 60,500 82% 112 4.3 17,500 112 2.30% 63,600 4.3 82% 112 63,600 4.3 6.40% 60,500 82% 112 4.3 17,500 112 2.30% 82%94% 105 1.11% 69,000 6.1 188,000 88% 105 54,030 100% 50.4 105 1.11% 69,000 60.1 54,030 94% 105 6.1 188,000 105 1.11% 69,000 6.1 94% 105 69,000 6.1 6.60% 54,030 94% 105 6.1 188,000 105 1.11% 94%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%

93% 104 1.20% 74,300 3.8 14,300 88% 99 261,200 38% 55.9 96 1.20% 74,300 3.8 261,200 93% 104 13.8 274,300 104 11.20% 71,300 3.8 93% 104 74,300 13.8 2.30% 261,200 93% 10413.8 274,300 104 11.20% 93%94% 120 0.30% 6,103 8.1 690,100 93% 111 459,500 182% 13.4 80 0.30% 6,103 28.1 459,500 94% 120 8.3 60,100 120 0.30% 56,103 8.1 94% 120 6,103 8.3 1.10% 459,500 94% 120 8.3 60,100 120 0.30% 94%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%76% 112 2.30% 61,802 45.1 61,800 82% 99 182,800 52% 10.9 112 2.30% 61,802 12.1 182,800 76% 112 15.1 61,800 112 2.30% 61,802 5.1 76% 112 61,802 15.1 1.70% 182,800 76% 112 15.1 61,800 112 2.30% 76%95% 115 1.10% 3,800 6.2 73,800 94% 115 255,700 103% 3.8 115 1.10% 3,800 6.2 255,700 95% 115 6.2 713,800 115 1.10% 3,800 6.2 95% 115 3,800 6.212.90% 255,700 95% 115 6.2 713,800 115 1.10% 95%91% 100 0.90% 74,930 7.9 74,900 96% 100 204,300 71% 82.1 100 0.90% 74,930 7.4 204,300 91% 100 7.0 74,900 100 0.90% 74,930 7.0 91% 100 74,930 7.0 5.20% 204,300 91% 100 7.0 74,900 100 0.90% 91%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%95% 99 6.40% 96,700 8.5 52,301 93% 99 269,700 86% 4.2 99 6.40% 96,700 8.5 269,700 95% 99 8.5 96,700 99 6.40% 96,700 8.5 95% 99 96,700 8.515.20% 269,700 95% 99 8.5 96,700 99 6.40% 95%76% 111 6.60% 60,600 12.6 91,203 95% 111 279,700 117% 55.9 111 6.60% 269,700 12.6 279,700 76% 111 12.6 63,600 111 6.60% 60,600 12.6 76% 111 60,600 12.6 2.30% 279,700 76% 11112.6 63,600 111 6.60% 76%95% 105 0.40% 69,000 55.9 198,000 91% 105 2,300 55% 13.4 105 0.40% 279,700 55.9 2,300 95% 105 55.9 601,000 105 0.40% 69,000 55.9 95% 105 69,000 55.9 1.10% 2,300 95% 10555.9 601,000 105 0.40% 95%91% 91 3.40% 71,900 13.4 71,900 88% 91 562,300 45% 11.1 91 3.40% 2,300 13.4 562,300 91% 91 13.4 71,900 91 3.40% 71,900 13.4 91% 91 71,900 13.4 0.90% 562,300 91% 9113.4 71,900 91 3.40% 91%80% 107 21.80% 112,100 11.1 52,301 93% 107 958,100 112% 6.9 107 22.80% 562,300 11.1 958,100 80% 107 11.1 52,301 107 22.80% 112,100 11.1 80% 107 112,100 11.1 1.60% 958,100 80% 107 11.1 52,301 107 22.80% 80%88% 115 1.90% 85,100 6.9 91,203 76% 115 52,301 111% 10.9 115 1.90% 958,100 6.9 52,301 88% 115 6.9 111,203 115 1.90% 85,100 6.9 88% 115 85,100 6.9 1.70% 52,301 88% 115 6.9 111,203 115 1.90% 88%93% 100 0.50% 60,000 10.9 84,500 95% 100 91,203 105% 11.3 100 0.50% 52,301 10.9 91,203 93% 100 10.9 84,500 100 0.50% 60,000 10.9 93% 100 60,000 10.912.90% 91,203 93% 100 10.9 84,500 100 0.50% 93%97% 96 3.10% 50,300 11.3 35,100 91% 96 84,500 91% 51.2 96 3.10% 50,300 11.3 84,500 97% 96 11.3 45,100 96 3.10% 50,300 11.3 97% 96 50,300 11.3 5.20% 84,500 97% 96 11.3 45,100 96 3.10% 97%99% 80 12.20% 96,700 5.2 60,500 95% 80 35,100 107% 43.3 80 12.20% 96,700 5.2 35,100 99% 80 5.2 60,500 80 12.20% 96,700 5.2 99% 80 96,700 5.214.50% 35,100 99% 80 5.2 60,500 80 12.20% 99%82% 112 2.30% 63,600 4.3 17,500 90% 112 60,500 115% 16.1 112 2.30% 63,600 4.3 60,500 82% 112 4.3 17,500 112 2.30% 63,600 4.3 82% 112 63,600 4.3 6.40% 60,500 82% 112 4.3 17,500 112 2.30% 82%94% 105 1.11% 69,000 6.1 188,000 88% 105 54,030 100% 50.4 105 1.11% 69,000 60.1 54,030 94% 105 6.1 188,000 105 1.11% 69,000 6.1 94% 105 69,000 6.1 6.60% 54,030 94% 105 6.1 188,000 105 1.11% 94%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%

Page 2: Radio Delivers Numbers

June 2011 September 2011 December 2011 March 2012

of everyone in this country listening to radio each week.as the past four quarters demonstrate, radio listening remains strong and consistent.

That’s 93%

241 million american adults Listen to Radio each Week

93% 93% 93% 93%

source: RadaR, June, september, december 2011 and march 2012, mon-sun 6am-mid, Persons 12+, Weekly Cume RatingSpring 20122

Page 3: Radio Delivers Numbers

americans spend Billions of hours Listening to Radio

Arbitron reports Americans listen to radio for more than

With an ever-growing number of media choices, americans’ preference for and reliance on radio has endured year after year.

14.6billion hourseach month

source: Projection based on RadaR, march 2012, Persons 12+, mon-sun 6am-mid, Total Listening hours Spring 2012 3

Page 4: Radio Delivers Numbers

70%

2 hours and 41 minutes

of Americans tune in to radio each day for an average of

Radio is america’s daily Companion

95%Nearly

source: RadaR, march 2012, Persons 12+, mon-sun 6am-mid, average daily Cume Rating and average daily TsLSpring 20124

Page 5: Radio Delivers Numbers

Radio Reaches millions of multicultural Listeners

Each week radio reaches... 93%

95%of all Hispanics

of all African Americans*

* Black non-hispanic

source: RadaR, march 2012, Persons 12+, mon-sun mid-mid, Weekly Cume Rating Spring 2012 5

Page 6: Radio Delivers Numbers

94%aduLTs 18-49

Each week across America, radio is heard by...

95%aduLTs 35-64

Radio Reaches millions of americans in every Key Buying demo

93%aduLTs 18-34

95%aduLTs 25-54

source: RadaR, march 2012, mon-sun mid-mid, Weekly Cume RatingSpring 20126

Page 7: Radio Delivers Numbers

You can reach

90%of Americans on the radio between 6AM and 7PM during the work week.

Consumers Tune to Radio during Prime shopping hours

source: RadaR, march 2012, Persons 12+, mon-Fri 6am-7Pm, Weekly Cume Rating Spring 2012 7

Page 8: Radio Delivers Numbers

americans spend most of Their audio entertainment Time With Radio

Share of daily audio minutes

InternetStreaming

5%CD

Players

6%

iPods/MP3s

11%

Satellite

9%69%AM/FM Radio

source: 2012 usa TouchPoints, adults 18-64 Spring 20128

Page 9: Radio Delivers Numbers

Six studies showed radio advertising effectiveness across five key branding attributes

Average % lift exposed to

radio ad schedule vs. not exposed

+13%Brand Awareness

+20%Purchase Consideration

+14%Purchase Intent

+38%Brand Likeability

+37%Recommend Advertiser

Radio Lifts Brand advertising Results

source: Radio advertising effectiveness Program, ipsos oTX, 2010-11; conducted for Katz marketing solutions. ad schedules for fast food restaurant, insurance, automobile, movies, office supply retailer, and bank. Spring 2012 9

Page 10: Radio Delivers Numbers

Fast Food is Popular With american Radio Listeners

9 out of 10radio listeners have visited a fast food restaurant in the past month

source: scarborough Research usa+, Release 2 2011, Persons 18+, Listened to any radio format in the past week.Spring 201210

Page 11: Radio Delivers Numbers

Radio is the Primary medium for Fast Food Patrons during Lunchtime

Nearly 50%of fast food patrons tune to

radio during their lunch hour—nearly twice the next closest medium, TV.Radio provides marketers a prime opportunity to reach their fast food customers each day.

9 out of 10radio listeners have visited a fast food restaurant in the past month

56%of fast food restaurants’

business is between 11AM and 3PM.

source: 2012 usa TouchPoints Spring 2012 11

Page 12: Radio Delivers Numbers

Radio continues to be vital to millions and its audience has

remained consistently high month after month,

quarter after quarter, and year after year.

Radio delivers a Consistently Big and Valuable audience

© 2012 arbitron inc. CoR-12-07866

For more details on how radio reaches american consumers, visit www.arbitron.com/radiotoday