radio delivers numbers
DESCRIPTION
"Radio By The Numbers" Arbitron July 2012TRANSCRIPT
R a d i o T o d ay B y T h e N u m B e R s
spring 2012
Radio delivers93% 104 1.20% 74,300 3.8 14,300 88% 99 261,200 38% 55.9 96 1.20% 74,300 3.8 261,200 93% 104 13.8 274,300 104 11.20% 71,300 3.8 93% 104 74,300 13.8 2.30% 261,200 93% 10413.8 274,300 104 11.20% 93%94% 120 0.30% 6,103 8.1 690,100 93% 111 459,500 182% 13.4 80 0.30% 6,103 28.1 459,500 94% 120 8.3 60,100 120 0.30% 56,103 8.1 94% 120 6,103 8.3 1.10% 459,500 94% 120 8.3 60,100 120 0.30% 94%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%76% 112 2.30% 61,802 45.1 61,800 82% 99 182,800 52% 10.9 112 2.30% 61,802 12.1 182,800 76% 112 15.1 61,800 112 2.30% 61,802 5.1 76% 112 61,802 15.1 1.70% 182,800 76% 112 15.1 61,800 112 2.30% 76%95% 115 1.10% 3,800 6.2 73,800 94% 115 255,700 103% 3.8 115 1.10% 3,800 6.2 255,700 95% 115 6.2 713,800 115 1.10% 3,800 6.2 95% 115 3,800 6.212.90% 255,700 95% 115 6.2 713,800 115 1.10% 95%91% 100 0.90% 74,930 7.9 74,900 96% 100 204,300 71% 82.1 100 0.90% 74,930 7.4 204,300 91% 100 7.0 74,900 100 0.90% 74,930 7.0 91% 100 74,930 7.0 5.20% 204,300 91% 100 7.0 74,900 100 0.90% 91%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%95% 99 6.40% 96,700 8.5 52,301 93% 99 269,700 86% 4.2 99 6.40% 96,700 8.5 269,700 95% 99 8.5 96,700 99 6.40% 96,700 8.5 95% 99 96,700 8.515.20% 269,700 95% 99 8.5 96,700 99 6.40% 95%76% 111 6.60% 60,600 12.6 91,203 95% 111 279,700 117% 55.9 111 6.60% 269,700 12.6 279,700 76% 111 12.6 63,600 111 6.60% 60,600 12.6 76% 111 60,600 12.6 2.30% 279,700 76% 11112.6 63,600 111 6.60% 76%95% 105 0.40% 69,000 55.9 198,000 91% 105 2,300 55% 13.4 105 0.40% 279,700 55.9 2,300 95% 105 55.9 601,000 105 0.40% 69,000 55.9 95% 105 69,000 55.9 1.10% 2,300 95% 10555.9 601,000 105 0.40% 95%91% 91 3.40% 71,900 13.4 71,900 88% 91 562,300 45% 11.1 91 3.40% 2,300 13.4 562,300 91% 91 13.4 71,900 91 3.40% 71,900 13.4 91% 91 71,900 13.4 0.90% 562,300 91% 9113.4 71,900 91 3.40% 91%80% 107 21.80% 112,100 11.1 52,301 93% 107 958,100 112% 6.9 107 22.80% 562,300 11.1 958,100 80% 107 11.1 52,301 107 22.80% 112,100 11.1 80% 107 112,100 11.1 1.60% 958,100 80% 107 11.1 52,301 107 22.80% 80%88% 115 1.90% 85,100 6.9 91,203 76% 115 52,301 111% 10.9 115 1.90% 958,100 6.9 52,301 88% 115 6.9 111,203 115 1.90% 85,100 6.9 88% 115 85,100 6.9 1.70% 52,301 88% 115 6.9 111,203 115 1.90% 88%93% 100 0.50% 60,000 10.9 84,500 95% 100 91,203 105% 11.3 100 0.50% 52,301 10.9 91,203 93% 100 10.9 84,500 100 0.50% 60,000 10.9 93% 100 60,000 10.912.90% 91,203 93% 100 10.9 84,500 100 0.50% 93%97% 96 3.10% 50,300 11.3 35,100 91% 96 84,500 91% 51.2 96 3.10% 50,300 11.3 84,500 97% 96 11.3 45,100 96 3.10% 50,300 11.3 97% 96 50,300 11.3 5.20% 84,500 97% 96 11.3 45,100 96 3.10% 97%99% 80 12.20% 96,700 5.2 60,500 95% 80 35,100 107% 43.3 80 12.20% 96,700 5.2 35,100 99% 80 5.2 60,500 80 12.20% 96,700 5.2 99% 80 96,700 5.214.50% 35,100 99% 80 5.2 60,500 80 12.20% 99%82% 112 2.30% 63,600 4.3 17,500 90% 112 60,500 115% 16.1 112 2.30% 63,600 4.3 60,500 82% 112 4.3 17,500 112 2.30% 63,600 4.3 82% 112 63,600 4.3 6.40% 60,500 82% 112 4.3 17,500 112 2.30% 82%94% 105 1.11% 69,000 6.1 188,000 88% 105 54,030 100% 50.4 105 1.11% 69,000 60.1 54,030 94% 105 6.1 188,000 105 1.11% 69,000 6.1 94% 105 69,000 6.1 6.60% 54,030 94% 105 6.1 188,000 105 1.11% 94%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%
93% 104 1.20% 74,300 3.8 14,300 88% 99 261,200 38% 55.9 96 1.20% 74,300 3.8 261,200 93% 104 13.8 274,300 104 11.20% 71,300 3.8 93% 104 74,300 13.8 2.30% 261,200 93% 10413.8 274,300 104 11.20% 93%94% 120 0.30% 6,103 8.1 690,100 93% 111 459,500 182% 13.4 80 0.30% 6,103 28.1 459,500 94% 120 8.3 60,100 120 0.30% 56,103 8.1 94% 120 6,103 8.3 1.10% 459,500 94% 120 8.3 60,100 120 0.30% 94%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%76% 112 2.30% 61,802 45.1 61,800 82% 99 182,800 52% 10.9 112 2.30% 61,802 12.1 182,800 76% 112 15.1 61,800 112 2.30% 61,802 5.1 76% 112 61,802 15.1 1.70% 182,800 76% 112 15.1 61,800 112 2.30% 76%95% 115 1.10% 3,800 6.2 73,800 94% 115 255,700 103% 3.8 115 1.10% 3,800 6.2 255,700 95% 115 6.2 713,800 115 1.10% 3,800 6.2 95% 115 3,800 6.212.90% 255,700 95% 115 6.2 713,800 115 1.10% 95%91% 100 0.90% 74,930 7.9 74,900 96% 100 204,300 71% 82.1 100 0.90% 74,930 7.4 204,300 91% 100 7.0 74,900 100 0.90% 74,930 7.0 91% 100 74,930 7.0 5.20% 204,300 91% 100 7.0 74,900 100 0.90% 91%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%95% 99 6.40% 96,700 8.5 52,301 93% 99 269,700 86% 4.2 99 6.40% 96,700 8.5 269,700 95% 99 8.5 96,700 99 6.40% 96,700 8.5 95% 99 96,700 8.515.20% 269,700 95% 99 8.5 96,700 99 6.40% 95%76% 111 6.60% 60,600 12.6 91,203 95% 111 279,700 117% 55.9 111 6.60% 269,700 12.6 279,700 76% 111 12.6 63,600 111 6.60% 60,600 12.6 76% 111 60,600 12.6 2.30% 279,700 76% 11112.6 63,600 111 6.60% 76%95% 105 0.40% 69,000 55.9 198,000 91% 105 2,300 55% 13.4 105 0.40% 279,700 55.9 2,300 95% 105 55.9 601,000 105 0.40% 69,000 55.9 95% 105 69,000 55.9 1.10% 2,300 95% 10555.9 601,000 105 0.40% 95%91% 91 3.40% 71,900 13.4 71,900 88% 91 562,300 45% 11.1 91 3.40% 2,300 13.4 562,300 91% 91 13.4 71,900 91 3.40% 71,900 13.4 91% 91 71,900 13.4 0.90% 562,300 91% 9113.4 71,900 91 3.40% 91%80% 107 21.80% 112,100 11.1 52,301 93% 107 958,100 112% 6.9 107 22.80% 562,300 11.1 958,100 80% 107 11.1 52,301 107 22.80% 112,100 11.1 80% 107 112,100 11.1 1.60% 958,100 80% 107 11.1 52,301 107 22.80% 80%88% 115 1.90% 85,100 6.9 91,203 76% 115 52,301 111% 10.9 115 1.90% 958,100 6.9 52,301 88% 115 6.9 111,203 115 1.90% 85,100 6.9 88% 115 85,100 6.9 1.70% 52,301 88% 115 6.9 111,203 115 1.90% 88%93% 100 0.50% 60,000 10.9 84,500 95% 100 91,203 105% 11.3 100 0.50% 52,301 10.9 91,203 93% 100 10.9 84,500 100 0.50% 60,000 10.9 93% 100 60,000 10.912.90% 91,203 93% 100 10.9 84,500 100 0.50% 93%97% 96 3.10% 50,300 11.3 35,100 91% 96 84,500 91% 51.2 96 3.10% 50,300 11.3 84,500 97% 96 11.3 45,100 96 3.10% 50,300 11.3 97% 96 50,300 11.3 5.20% 84,500 97% 96 11.3 45,100 96 3.10% 97%99% 80 12.20% 96,700 5.2 60,500 95% 80 35,100 107% 43.3 80 12.20% 96,700 5.2 35,100 99% 80 5.2 60,500 80 12.20% 96,700 5.2 99% 80 96,700 5.214.50% 35,100 99% 80 5.2 60,500 80 12.20% 99%82% 112 2.30% 63,600 4.3 17,500 90% 112 60,500 115% 16.1 112 2.30% 63,600 4.3 60,500 82% 112 4.3 17,500 112 2.30% 63,600 4.3 82% 112 63,600 4.3 6.40% 60,500 82% 112 4.3 17,500 112 2.30% 82%94% 105 1.11% 69,000 6.1 188,000 88% 105 54,030 100% 50.4 105 1.11% 69,000 60.1 54,030 94% 105 6.1 188,000 105 1.11% 69,000 6.1 94% 105 69,000 6.1 6.60% 54,030 94% 105 6.1 188,000 105 1.11% 94%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%
93% 104 1.20% 74,300 3.8 14,300 88% 99 261,200 38% 55.9 96 1.20% 74,300 3.8 261,200 93% 104 13.8 274,300 104 11.20% 71,300 3.8 93% 104 74,300 13.8 2.30% 261,200 93% 10413.8 274,300 104 11.20% 93%94% 120 0.30% 6,103 8.1 690,100 93% 111 459,500 182% 13.4 80 0.30% 6,103 28.1 459,500 94% 120 8.3 60,100 120 0.30% 56,103 8.1 94% 120 6,103 8.3 1.10% 459,500 94% 120 8.3 60,100 120 0.30% 94%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%76% 112 2.30% 61,802 45.1 61,800 82% 99 182,800 52% 10.9 112 2.30% 61,802 12.1 182,800 76% 112 15.1 61,800 112 2.30% 61,802 5.1 76% 112 61,802 15.1 1.70% 182,800 76% 112 15.1 61,800 112 2.30% 76%95% 115 1.10% 3,800 6.2 73,800 94% 115 255,700 103% 3.8 115 1.10% 3,800 6.2 255,700 95% 115 6.2 713,800 115 1.10% 3,800 6.2 95% 115 3,800 6.212.90% 255,700 95% 115 6.2 713,800 115 1.10% 95%91% 100 0.90% 74,930 7.9 74,900 96% 100 204,300 71% 82.1 100 0.90% 74,930 7.4 204,300 91% 100 7.0 74,900 100 0.90% 74,930 7.0 91% 100 74,930 7.0 5.20% 204,300 91% 100 7.0 74,900 100 0.90% 91%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%95% 99 6.40% 96,700 8.5 52,301 93% 99 269,700 86% 4.2 99 6.40% 96,700 8.5 269,700 95% 99 8.5 96,700 99 6.40% 96,700 8.5 95% 99 96,700 8.515.20% 269,700 95% 99 8.5 96,700 99 6.40% 95%76% 111 6.60% 60,600 12.6 91,203 95% 111 279,700 117% 55.9 111 6.60% 269,700 12.6 279,700 76% 111 12.6 63,600 111 6.60% 60,600 12.6 76% 111 60,600 12.6 2.30% 279,700 76% 11112.6 63,600 111 6.60% 76%95% 105 0.40% 69,000 55.9 198,000 91% 105 2,300 55% 13.4 105 0.40% 279,700 55.9 2,300 95% 105 55.9 601,000 105 0.40% 69,000 55.9 95% 105 69,000 55.9 1.10% 2,300 95% 10555.9 601,000 105 0.40% 95%91% 91 3.40% 71,900 13.4 71,900 88% 91 562,300 45% 11.1 91 3.40% 2,300 13.4 562,300 91% 91 13.4 71,900 91 3.40% 71,900 13.4 91% 91 71,900 13.4 0.90% 562,300 91% 9113.4 71,900 91 3.40% 91%80% 107 21.80% 112,100 11.1 52,301 93% 107 958,100 112% 6.9 107 22.80% 562,300 11.1 958,100 80% 107 11.1 52,301 107 22.80% 112,100 11.1 80% 107 112,100 11.1 1.60% 958,100 80% 107 11.1 52,301 107 22.80% 80%88% 115 1.90% 85,100 6.9 91,203 76% 115 52,301 111% 10.9 115 1.90% 958,100 6.9 52,301 88% 115 6.9 111,203 115 1.90% 85,100 6.9 88% 115 85,100 6.9 1.70% 52,301 88% 115 6.9 111,203 115 1.90% 88%93% 100 0.50% 60,000 10.9 84,500 95% 100 91,203 105% 11.3 100 0.50% 52,301 10.9 91,203 93% 100 10.9 84,500 100 0.50% 60,000 10.9 93% 100 60,000 10.912.90% 91,203 93% 100 10.9 84,500 100 0.50% 93%97% 96 3.10% 50,300 11.3 35,100 91% 96 84,500 91% 51.2 96 3.10% 50,300 11.3 84,500 97% 96 11.3 45,100 96 3.10% 50,300 11.3 97% 96 50,300 11.3 5.20% 84,500 97% 96 11.3 45,100 96 3.10% 97%99% 80 12.20% 96,700 5.2 60,500 95% 80 35,100 107% 43.3 80 12.20% 96,700 5.2 35,100 99% 80 5.2 60,500 80 12.20% 96,700 5.2 99% 80 96,700 5.214.50% 35,100 99% 80 5.2 60,500 80 12.20% 99%82% 112 2.30% 63,600 4.3 17,500 90% 112 60,500 115% 16.1 112 2.30% 63,600 4.3 60,500 82% 112 4.3 17,500 112 2.30% 63,600 4.3 82% 112 63,600 4.3 6.40% 60,500 82% 112 4.3 17,500 112 2.30% 82%94% 105 1.11% 69,000 6.1 188,000 88% 105 54,030 100% 50.4 105 1.11% 69,000 60.1 54,030 94% 105 6.1 188,000 105 1.11% 69,000 6.1 94% 105 69,000 6.1 6.60% 54,030 94% 105 6.1 188,000 105 1.11% 94%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%
93% 104 1.20% 74,300 3.8 14,300 88% 99 261,200 38% 55.9 96 1.20% 74,300 3.8 261,200 93% 104 13.8 274,300 104 11.20% 71,300 3.8 93% 104 74,300 13.8 2.30% 261,200 93% 10413.8 274,300 104 11.20% 93%94% 120 0.30% 6,103 8.1 690,100 93% 111 459,500 182% 13.4 80 0.30% 6,103 28.1 459,500 94% 120 8.3 60,100 120 0.30% 56,103 8.1 94% 120 6,103 8.3 1.10% 459,500 94% 120 8.3 60,100 120 0.30% 94%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%76% 112 2.30% 61,802 45.1 61,800 82% 99 182,800 52% 10.9 112 2.30% 61,802 12.1 182,800 76% 112 15.1 61,800 112 2.30% 61,802 5.1 76% 112 61,802 15.1 1.70% 182,800 76% 112 15.1 61,800 112 2.30% 76%95% 115 1.10% 3,800 6.2 73,800 94% 115 255,700 103% 3.8 115 1.10% 3,800 6.2 255,700 95% 115 6.2 713,800 115 1.10% 3,800 6.2 95% 115 3,800 6.212.90% 255,700 95% 115 6.2 713,800 115 1.10% 95%91% 100 0.90% 74,930 7.9 74,900 96% 100 204,300 71% 82.1 100 0.90% 74,930 7.4 204,300 91% 100 7.0 74,900 100 0.90% 74,930 7.0 91% 100 74,930 7.0 5.20% 204,300 91% 100 7.0 74,900 100 0.90% 91%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%95% 99 6.40% 96,700 8.5 52,301 93% 99 269,700 86% 4.2 99 6.40% 96,700 8.5 269,700 95% 99 8.5 96,700 99 6.40% 96,700 8.5 95% 99 96,700 8.515.20% 269,700 95% 99 8.5 96,700 99 6.40% 95%76% 111 6.60% 60,600 12.6 91,203 95% 111 279,700 117% 55.9 111 6.60% 269,700 12.6 279,700 76% 111 12.6 63,600 111 6.60% 60,600 12.6 76% 111 60,600 12.6 2.30% 279,700 76% 11112.6 63,600 111 6.60% 76%95% 105 0.40% 69,000 55.9 198,000 91% 105 2,300 55% 13.4 105 0.40% 279,700 55.9 2,300 95% 105 55.9 601,000 105 0.40% 69,000 55.9 95% 105 69,000 55.9 1.10% 2,300 95% 10555.9 601,000 105 0.40% 95%91% 91 3.40% 71,900 13.4 71,900 88% 91 562,300 45% 11.1 91 3.40% 2,300 13.4 562,300 91% 91 13.4 71,900 91 3.40% 71,900 13.4 91% 91 71,900 13.4 0.90% 562,300 91% 9113.4 71,900 91 3.40% 91%80% 107 21.80% 112,100 11.1 52,301 93% 107 958,100 112% 6.9 107 22.80% 562,300 11.1 958,100 80% 107 11.1 52,301 107 22.80% 112,100 11.1 80% 107 112,100 11.1 1.60% 958,100 80% 107 11.1 52,301 107 22.80% 80%88% 115 1.90% 85,100 6.9 91,203 76% 115 52,301 111% 10.9 115 1.90% 958,100 6.9 52,301 88% 115 6.9 111,203 115 1.90% 85,100 6.9 88% 115 85,100 6.9 1.70% 52,301 88% 115 6.9 111,203 115 1.90% 88%93% 100 0.50% 60,000 10.9 84,500 95% 100 91,203 105% 11.3 100 0.50% 52,301 10.9 91,203 93% 100 10.9 84,500 100 0.50% 60,000 10.9 93% 100 60,000 10.912.90% 91,203 93% 100 10.9 84,500 100 0.50% 93%97% 96 3.10% 50,300 11.3 35,100 91% 96 84,500 91% 51.2 96 3.10% 50,300 11.3 84,500 97% 96 11.3 45,100 96 3.10% 50,300 11.3 97% 96 50,300 11.3 5.20% 84,500 97% 96 11.3 45,100 96 3.10% 97%99% 80 12.20% 96,700 5.2 60,500 95% 80 35,100 107% 43.3 80 12.20% 96,700 5.2 35,100 99% 80 5.2 60,500 80 12.20% 96,700 5.2 99% 80 96,700 5.214.50% 35,100 99% 80 5.2 60,500 80 12.20% 99%82% 112 2.30% 63,600 4.3 17,500 90% 112 60,500 115% 16.1 112 2.30% 63,600 4.3 60,500 82% 112 4.3 17,500 112 2.30% 63,600 4.3 82% 112 63,600 4.3 6.40% 60,500 82% 112 4.3 17,500 112 2.30% 82%94% 105 1.11% 69,000 6.1 188,000 88% 105 54,030 100% 50.4 105 1.11% 69,000 60.1 54,030 94% 105 6.1 188,000 105 1.11% 69,000 6.1 94% 105 69,000 6.1 6.60% 54,030 94% 105 6.1 188,000 105 1.11% 94%95% 96 1.60% 52,301 44.1 52,300 88% 96 89,400 44% 8.8 96 1.60% 52,301 44.1 89,400 95% 96 44.1 32,300 96 1.60% 52,301 42.1 95% 96 52,301 44.114.50% 89,400 95% 9644.1 32,300 96 1.60% 95%90% 107 1.70% 91,203 4.2 91,300 94% 107 61,400 43% 15.0 107 1.70% 91,203 4.2 1,850 90% 107 4.2 91,300 107 1.70% 91,203 4.2 90% 107 91,203 4.2 6.40% 1,850 90% 107 4.2 91,300 107 1.70% 90%88% 120 10.30% 84,500 7.7 198,000 79% 120 114,900 78% 5.1 120 10.30% 84,500 7.7 116,900 88% 120 7.7 184,500 120 10.30% 84,500 7.7 88% 120 84,500 7.7 6.60% 116,900 88% 120 7.7 184,500 120 10.30% 88%93% 110 12.90% 35,100 12.3 61,802 93% 110 49,200 124% 6.2 110 12.90% 35,100 12.3 49,200 93% 110 12.3 85,100 110 12.90% 35,100 12.3 93% 110 35,100 12.3 1.20% 49,200 93% 11012.3 85,100 110 12.90% 93%97% 102 5.20% 60,500 5.1 3,800 88% 102 17,500 52% 7.0 102 5.20% 60,500 5.1 17,500 97% 102 5.1 60,000 102 5.20% 60,500 8.1 97% 102 60,500 5.1 0.30% 17,500 97% 102 5.1 60,000 102 5.20% 97%99% 105 14.50% 110,100 5.4 74,930 97% 105 188,000 55% 44.1 105 14.50% 110,100 5.4 188,000 99% 105 15.4 150,300 105 14.50% 110,100 5.4 99% 105 110,100 15.4 3.70% 188,000 99% 10515.4 150,300 105 14.50% 99%89% 106 3.70% 54,030 88.8 54,000 97% 105 476,300 89% 11.1 112 3.70% 54,030 8.8 476,300 89% 106 18.8 154,000 106 3.70% 54,030 8.8 89% 106 54,030 18.8 0.90% 476,300 89% 10618.8 154,000 106 3.70% 89%95% 80 15.20% 198,010 5.4 98,000 99% 91 219,300 91% 6.9 105 15.20% 198,000 5.5 219,300 95% 80 5.0 98,000 80 25.20%198,000 15.0 95% 80198,000 5.0 1.60% 219,300 95% 80 5.0 98,000 80 25.20% 95%
June 2011 September 2011 December 2011 March 2012
of everyone in this country listening to radio each week.as the past four quarters demonstrate, radio listening remains strong and consistent.
That’s 93%
241 million american adults Listen to Radio each Week
93% 93% 93% 93%
source: RadaR, June, september, december 2011 and march 2012, mon-sun 6am-mid, Persons 12+, Weekly Cume RatingSpring 20122
americans spend Billions of hours Listening to Radio
Arbitron reports Americans listen to radio for more than
With an ever-growing number of media choices, americans’ preference for and reliance on radio has endured year after year.
14.6billion hourseach month
source: Projection based on RadaR, march 2012, Persons 12+, mon-sun 6am-mid, Total Listening hours Spring 2012 3
70%
2 hours and 41 minutes
of Americans tune in to radio each day for an average of
Radio is america’s daily Companion
95%Nearly
source: RadaR, march 2012, Persons 12+, mon-sun 6am-mid, average daily Cume Rating and average daily TsLSpring 20124
Radio Reaches millions of multicultural Listeners
Each week radio reaches... 93%
95%of all Hispanics
of all African Americans*
* Black non-hispanic
source: RadaR, march 2012, Persons 12+, mon-sun mid-mid, Weekly Cume Rating Spring 2012 5
94%aduLTs 18-49
Each week across America, radio is heard by...
95%aduLTs 35-64
Radio Reaches millions of americans in every Key Buying demo
93%aduLTs 18-34
95%aduLTs 25-54
source: RadaR, march 2012, mon-sun mid-mid, Weekly Cume RatingSpring 20126
You can reach
90%of Americans on the radio between 6AM and 7PM during the work week.
Consumers Tune to Radio during Prime shopping hours
source: RadaR, march 2012, Persons 12+, mon-Fri 6am-7Pm, Weekly Cume Rating Spring 2012 7
americans spend most of Their audio entertainment Time With Radio
Share of daily audio minutes
InternetStreaming
5%CD
Players
6%
iPods/MP3s
11%
Satellite
9%69%AM/FM Radio
source: 2012 usa TouchPoints, adults 18-64 Spring 20128
Six studies showed radio advertising effectiveness across five key branding attributes
Average % lift exposed to
radio ad schedule vs. not exposed
+13%Brand Awareness
+20%Purchase Consideration
+14%Purchase Intent
+38%Brand Likeability
+37%Recommend Advertiser
Radio Lifts Brand advertising Results
source: Radio advertising effectiveness Program, ipsos oTX, 2010-11; conducted for Katz marketing solutions. ad schedules for fast food restaurant, insurance, automobile, movies, office supply retailer, and bank. Spring 2012 9
Fast Food is Popular With american Radio Listeners
9 out of 10radio listeners have visited a fast food restaurant in the past month
source: scarborough Research usa+, Release 2 2011, Persons 18+, Listened to any radio format in the past week.Spring 201210
Radio is the Primary medium for Fast Food Patrons during Lunchtime
Nearly 50%of fast food patrons tune to
radio during their lunch hour—nearly twice the next closest medium, TV.Radio provides marketers a prime opportunity to reach their fast food customers each day.
9 out of 10radio listeners have visited a fast food restaurant in the past month
56%of fast food restaurants’
business is between 11AM and 3PM.
source: 2012 usa TouchPoints Spring 2012 11
Radio continues to be vital to millions and its audience has
remained consistently high month after month,
quarter after quarter, and year after year.
Radio delivers a Consistently Big and Valuable audience
© 2012 arbitron inc. CoR-12-07866
For more details on how radio reaches american consumers, visit www.arbitron.com/radiotoday