raimo van der klein, co founder layar, iminds the conference 2013
DESCRIPTION
Raimo Van der Klein, co founder Layar, iMinds The Conference 2013 Track 1: Fostering Successful Entrepreneurship in Europe conference2013.iminds.beTRANSCRIPT
![Page 1: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/1.jpg)
“HOW TO GROW A START-UPFROM AMSTERDAM”
Raimo van der Klein
LEARNINGS AND TIPS FOR:
Thursday 12 December 13
![Page 2: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/2.jpg)
NOSHEMA Nokia KPN MoMo Layar
RAIMO VAN DER KLEIN
Thursday 12 December 13
![Page 3: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/3.jpg)
I SHAPE DISRUPTIVE TECHNOLOGIES INTO DEMOCRATISING PRODUCTS
Thursday 12 December 13
![Page 4: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/4.jpg)
DEMOCRATISATION OF “SPACE”
FOUNDED 2009
“It's not what you look at that matters, it's what you see.” - Henry David Thoreau
Thursday 12 December 13
![Page 5: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/5.jpg)
Thursday 12 December 13
![Page 6: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/6.jpg)
30.000.000+ DOWNLOADS OF LAYAR APP
€12.500.000,- FUNDING
40.000+ EDITORS FOR LAYAR CREATOR
30 PEOPLE IN AMSTERDAM
Thursday 12 December 13
![Page 7: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/7.jpg)
Thursday 12 December 13
![Page 8: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/8.jpg)
Thursday 12 December 13
![Page 9: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/9.jpg)
THE NEXT BIG THING...
Thursday 12 December 13
![Page 10: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/10.jpg)
Thursday 12 December 13
![Page 12: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/12.jpg)
LEARNINGS AND TIPS FOR:
“HOW TO GROW A START-UPFROM AMSTERDAM”
Thursday 12 December 13
![Page 13: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/13.jpg)
SMALL HOME COUNTRY
LIMITED RIGHT RESOURCES
NOT MANY EARLY STAGE VC’S
CONCLUSION:„YOU NEED TO BE IN THE BAY AREA”
Thursday 12 December 13
![Page 14: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/14.jpg)
TIMINGThursday 12 December 13
![Page 15: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/15.jpg)
Access to: GPS, Accelerometer & Compass
2008: ANDROID G1
Thursday 12 December 13
![Page 16: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/16.jpg)
THE MISSION IF YOU CHOOSE TO ACCEPT IT:PLANT THE SEED OF THIS
MASS MEDIUM
Thursday 12 December 13
![Page 17: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/17.jpg)
Thursday 12 December 13
![Page 18: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/18.jpg)
June, 2009
Thursday 12 December 13
![Page 19: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/19.jpg)
PR, PR AND PR
Thursday 12 December 13
![Page 20: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/20.jpg)
Thursday 12 December 13
![Page 21: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/21.jpg)
.LAYAR
Thursday 12 December 13
![Page 22: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/22.jpg)
SELL THE OPPORTUNITYSHARE THE VISION
Tip: paint the future
Thursday 12 December 13
![Page 23: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/23.jpg)
PRESS
HARDWAREMANUFACTURERS
DEVELOPERS
OPERATORS
VENTURE CAPITALISTS
ARTISTS
USERS
BRANDS
Thursday 12 December 13
![Page 24: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/24.jpg)
Thursday 12 December 13
![Page 25: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/25.jpg)
Thursday 12 December 13
![Page 26: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/26.jpg)
RIDE THE HYPE
Thursday 12 December 13
![Page 27: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/27.jpg)
Thursday 12 December 13
![Page 28: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/28.jpg)
Thursday 12 December 13
![Page 29: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/29.jpg)
GET MASSIVE FUNDING
Thursday 12 December 13
![Page 30: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/30.jpg)
PIVOTThursday 12 December 13
![Page 31: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/31.jpg)
Theory U by Otto ScharmerThursday 12 December 13
![Page 32: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/32.jpg)
Theory U by Otto ScharmerThursday 12 December 13
![Page 33: Raimo Van der Klein, co founder Layar, iMinds The Conference 2013](https://reader033.vdocument.in/reader033/viewer/2022051110/54b5e3854a79591a7f8b4588/html5/thumbnails/33.jpg)
SUMMARY:
TIMING PR, PR, PR
RIDE THE HYPEPIVOT
Thursday 12 December 13