raising consumer awareness of virtual visits
TRANSCRIPT
Big Idea Session
Raising Consumer Awareness
of Virtual Visits
Health Sciences
Innovation –
Investment Forum
April 22, 2015
Image Source: Chicago Health magazine
@DanielRuppar
Base: Telehealth Respondents (N=80)
Q. What do you see as the leading reason driving the adoption of telehealth solutions?
Leading Reason Driving the Adoption of Telehealth
Leading Reason Driving the Adoption of Telehealth,
North America, 2014
2.5
11.3
11.3
21.3
23.8
30.0
0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0
Improved Efficiency
Government Mandates
Patient Convenience
Cost Savings
Improved Patient Outcomes
Access to Care
Respondents (%)
Source: Frost & Sullivan
@DanielRuppar
Respondents (N=76)
Q. Please rate the following telehealth markets on their level of overall impact for healthcare over the next 5 years.
55%
37% 35% 25%
12% 16%
25%
35% 33%
41%
31% 20%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%H
om
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isea
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Tele
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App
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Tele
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Pers
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High Impact
Very High Impact
Selected Markets with Highest Impact on Healthcare in the Next 5 Years, Top 2 Box,
North America, 2014–2019
Digital Health Markets
Highest Impact on Healthcare in the Next 5 Years
Source: Frost & Sullivan
4
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Awareness
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Physician interest in video telemedicine is improving
6
Source: VSee.
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Consumers state interest but do they actually know
options and costs?
64% of consumers would see a
doctor via video
70% of consumers would rather
have an online video visit than an in-
office visit to obtain common primary
care prescriptions – (American Well 2015 survey of 2,019 Americans age 18+)
7
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How do you best reach
consumers?
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Integrate in Daily Life
9
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Maximize All Channels
10
Provider Payer
Employer
Consumer
Marketing
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UnitedHealthcare “Our Song” Commercial March 2015
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YouTube 1.5M Views – 10 Days
Who Got the Telehealth Message?
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Source: YouTube, UnitedHealthcare
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Who do Consumers
Trust?
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LeBron James
14
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Consumer awareness of telehealth is key next step in market
positioning and expanded options in primary care
15
Retail clinic
PCP
Urgent Care
Virtual Visits
Source: Frost & Sullivan, CVS, Tx Med Clinic.
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Frost & Sullivan
16
Daniel Ruppar Research Director – Connected Health
Healthcare & Life Sciences
(+1) 210.247.2428
@DanielRuppar