rapid-release liquid technology€¦ · cold mono is the worfd"s only immune system support...
TRANSCRIPT
• Just 1 Easy Serving Before Bed
• Rapid-Release Liquid Technology
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CON FIDENTIAL EXHIBIT J IOVAr·E~FrC-(J;00.04r fQV~f.1;~PT¢~O:oOb47
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SUPER: NATIONAL INSTITUTE OF AllERGY AND
INFECTIOUS DISEASES
DOCTOR: A trusted team of medical doctors now lias a way to fight back.
With Cold MD you can also recover an
SUPER: A CUNICAl STUDY ON KEY INGREDIENTS
REDUCED THE DURATION OF EPISODES BY AN AVG. OF
3.3 DAYS VS. 1.7 DAYS AGAINST PLACEBO.
PRODUCT Cold MD MARKET National PROGRAM True Crime Authors CODE # 060904853 TiTlE Now There's A Way To Fight Back
Introducing New Cold MD: the world's only immune system support formula
amazing 94% faster.
SUPER: INOIVJOUAlS HAVE BEEN REMUNERATED.
MALE ANNCR: Get yours at coldmdhelp.com, Wal Mart, CVS,
SUPER: THESE STATEMENTS HAVE NOT BEEN
EVALUATED BY THE FDA. THIS PRODUCT IS NOT
LENGTH STATION DATE TIME
30 HIST 09/18/2006 10:26 AM
Only your immune system can destroy these viruses.
SUPER: A CUNICAl STUDY OF NEW INGREDIENTS
REDUCED THE FREQUENCY OF EPISODES BY AN AVG. OF
3.3 VS. D,a AGAJNST PLACEBO.
We're the MDs in New Cold MD:
and fine retailers everywhere. (MUSIC OUT)
INTENDED 10 DIAGNOSE, TREAT, CURE, OR PREVENT
DISEASE.
______________ VIDEO ALSO AVAILABLE IN ANALOG & DIGITAL FORMATS._· _____________ _ Material supplied by VMS may be used for internal review, analysis or research only. MY editing. reproduction, publication, re-broadcasling, public showing or display for profit is forbidden and may violate copyright law.·
330 West 42nd Street, New York, NY 10036 T 2127362010
EXHIBIT L
Cold'MD Proeuci Facts,
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.. Supplement Fads
;. FAQ
a SleepMD'"
a JolntMD'"
a Allergy MD '"
a Cholesterol NO""
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DOCTOR-FORMULATEDt
"I've reviewed aU of !he researoh. In my opinion, Cold MD contains clinically proven ingred'/8I11s for a drug-free IWY 10 support a sltong immune system and allow you 10 recover raster,"
Dr. Marvin lieuer, MD, FAAFP, MD Scientille Advisory Board Member, Iomedlx Chlof Sc:Ientlflc Officer
CONFIDENTIAL
hnp:! Iwww.coldmdhealth.comlindex.shtml
COLD ~.m·" - THE UL T!t.tt\TE IMMUNE SYSTEM SUPPORT FORMULA , A dlnlcid study on t"" key 1n9<_ CIOfYIbInaIloflI. Cold MO· .-...... joocts reduce<! the ft<!Quency of "", .. odeS.,., .~ IVerage
of ].3 vs. 0.8 .ga .. st the placmO (312 percent 9~eator ,eoIstance). In the .. me study. subjects reduaiI the d ... _ or epISodes by an "''''''ge of 3.3 dlI\fS vs. 1.7 <Sa" iIO .... sUh. plocebo (94 percent taster rec",,"Y). Carefully read lIIe,_ label.,.,.,.. ......... Col<> HO-Is DOrent,pendlng. t Formulated by, Dr. KBrvIn Heuer, MO, fAAFP; Chief 5cJeqtj1lc Olncer, lomedtlr. AII_.1s .eve .~ remunerated. Carefuly reed lIIe en{frelabel belore..se.
Cold MOno Is the worfd"s only Immune system support formula that:
• Increases Immune system resistance by 312 percent • Helps you recover 94 percent faster • Is medical doctor-formulatedt and approved • Has cllnlcaily proven results • Is used dally for maximum support. and protection • Contains natural ingrUdlenb • 1$ fOO pereent drug.free • I. non-drowsy
sclenUIic breakthrough.
New Cold MO'" is an immune system suppon formula thaI increases your resislance by,312
and helps you recover 94 percent fasler. In fact. a crnical study on lhe key ingredient combination in Cold MQ'" showedsubjects redUCed the frequency of episodes by an average of 3.3 \IS; 0.8 against the placebo (312 percent greater resistance). In the same study, subjecls reduced !he duration 01 episodes by an average of 3.3 days vs. 1.7 days against the placebo (94 percent raster recovery). With resui!s like this, you won't ever want to be without Cold MO.
Y oor immune system is your ftrS! and most Important rme of defense. Sui keeping your immune system running in optimal condilion has never been easy· unbl nowl A trusled team of
doctors nuw has .. way 10 roghl back with an amanng
What also makes Cold MD unique is its three lines of defense:
• Use daily'for maxbnum immune system protection; • For added protect/on, Cold MD can also be taken at the first sign of immune system
weakness, and additionally; • Use before entering crowded or congested areas such as aIrplanes, buses, offices,
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EXHIBIT M - Page 1
Cold.oMD Product Facts
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CONFIDENTIAL
http://www.coJdmdhealth.comlindex.shtml
restaurants, schools, trains. or other public places.
!rs thaI easy! Cold /:JIO is an all-In-one formula that de/Ive<s clinically proven immune syslem support The patent-pending formula contairtsoingredienls that wone Get Cold MDal:!d start prolecD'lg YOtJr.IeJftollay.
HO;:1 Cold r;'D'" Works? Clinically Proven Results
Thesestatements.haYe nOt teen ev.aiuat«J b, Ute fDA. These ptoc:tucts;we not Intended to dlagnO!I@,.treat,cure .. or-preventanr d_ Pr.\cL ... c·~ F-I' "'r"':,.)':. ,,"j, "nJ""':jS\.~f~'''''(:"lt! T..:::rr'J-}U:'H.',· S·' •. T ....... ~ ..... '"l.: I ~'J .... ·r('~~2j~
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EXHIBIT M - Page 2
Cold ,\liD Supplement Facts htlp:Jlwww.coklmdhealth.com!supplcment_faclS.shtml
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IIQ:;::; PRODUCT iNFOR~.1A'ION PHAR:MCISTS MD Al'VISCP. (SCARD
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CONFIDENTIAL
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COLD MD''.' SUPPLEr.1ENT FACTS A dinlall study on tile tey ingredient combination In ~ "'D" shO;.ea· siib)ods """'_ IIM!. r;equen<y of episodes I>y an_e or 3.3 vs. 0.8 ogolnst Ih~. placebo C312 por<eBt o~A!$I$IanCel·. In the $Orne Study, subjecb re:lUO!d tile duration 0' <1>_ by an """''''I'' of 3.3 days _5. t. 7 days "'I ..... , tI-.e ~ (94 !>dunt raster tOC<l'lery'. carefully 'ead the entice label before US~. COOl MO~ .. POtent-pendJrlg. . ..
Supplement Facts. Serving Size 2 Caplel$ S!!rvittgs Per Container 20
Amount Per Serving % Dally Value
Vilan';n C'(as ascorbic acid) sOOmg
Zinc (as zinc acetale featuring Nano-Diflusa'" 1~1ogy) 15 mg
830%
100%
Immunlgon ,- Proprietary Blend 1353 mg t • __ '_'_.,"W . ____________ • __ . _________ ._.
Astragalus extract (as Astragalus monghoUcus) (rool) t
Eleuthero extracl (as EfeutherOCOCCfJ$ senlicDSus) (Siberian glllsengj (rool)
Ginseng extract (as Panax ginseng) (rool)
Han Fang JI extract (root)
Epimedium exlract (as EpimeOium brevicomum) (aerial parts)
Echinacea extract ias Echinacee ptJtpures) (rool)
Dong quai extract (as AII{J6Jics sinensis) (root)
Gill'Jt:r extract (as ZlrJgibEK offICina"') (roOl)
C~rlJ$ bioftavar.o!ds
N·acelyl cyst_el_n_e ________ -c,--
t Daily value nOl eSlabilsned
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OTHER INGREDIENTS: MICROCRYSTALLINE CEUULOSE, COATtNG(PARnALL Y HYDROL YlEO POLYVINYL ALCOHOL, POL ¥ETHYlENE GlYCOL,TITANIUM DIOXIDE, TAlC, FD&C YEUOW NO.5, FD&C
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EXHIBIT M - Page 3
Cold'MD Supplement Facts
2 of2
CONFIDENTIAL
http://www.coldmdhealth.com/supplement_facts.shtmf.
BLUE NO.1. FD&C YELLOW NO.6, POLYSORBATE BO). CROSCARMElLOSE SODIUM, STEARIC ACIO. CORNSTARCH, HYDROXVPROPYlCELllJLOSE, SILICON DlOXIDE.S/LlCA, MAGNESIUM STEARATE, SUCRALOSE.
DIRECTIONS: Use daily for maximum immune sys/em protection. For added protection, Cold MD can also b!t taken, allhe,lIlSt sign of immune system weatmess; use before'eolering crowded Dr congested arelJs 'such lIS
airplanes, b~s. oIficea, restaurants, sch<1ors,. trains, or otner pubdc places,
V/ew.Co/d.MO label
T11ese statements have not been evafuBtec:J bY. lhe- fDA; -q.e~ ~ucts ~ not Inteftded to' dii,gDUs.e. b'eat. cure, or preV'ent anY dlsea ....
P:C.!UC!S ':.)~-J"I~13::IS·!. ~rJ"~"': 5il'I :"-"--1: ; Tt -'n:; cf U:.(.' ;'.....:3 .' •• __ "s .. ~ f< Wi\c"c ~c eLI)
f:.; .... , "-;"r" ;. (·r·i'-:..·_·~.:' ... ~-~,· - '-'J __ ">'~:)' .t:::"':;'"
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EXHIBIT M - Page 4
Cold- MD FrQ!luently Asked Questions htlp:llwww.coldmdhealth.comffaq.shtml
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CONFIDENTIAL
HOUSE CALL WITH r.1f,RVIN HEUER 1'.10, FAAFP A Cltn'c"fsWsy on tile key Ingrmlent<OmbllWloii In Q)Id HQ- showed subJecb ~ the frequenCY ofcepis0de5 .,., an ~: .' 3.3 vs. O.B against tile pIaabo (312 ~t gieater .... ltil3nce). In tile same study, subjO(K reduce<! ilia duration 01 eI)/SOdeI by an _eol3.3 daysvs. l.1c1aYS~the p_ (9<1 percent ___ err). ~ell>llY (5d ll>eentJre 13l>e1b@fnr. ~ COkIMD-" patent-l"""Ilng. t Formuiatei! by Dr. ;'.",In _, MD, fMFP. ChIdSclei>!lflCOItIcrr, [amed' .. AII .• ndlYld .......... ,. been n:P1une1-ated. CJrefuly read the en~ mbel' befOre use.
Dr. Marvh+leuer Is a certified family practice physician. Dr. Heuer has more than 20 years of experience In _ealdl and develoPment In the pharmaceutIcaJ Industry. He has more than 3D yeats'eXperience In bOlh patient care·8nd dinIcaI research. He has also cori'Ipleted a great deal of funded research and has authored mOftl lhan 40 papers and oIher publlcadol1S. Df". Heuer also regularly speaks Internationally Olt"tOpics of medicine and research.
Dr. Marvin Heuer. MD. FAAFP. MO SCIentific Advisory BoanJ Member.
Iomedlx Chief Sclentlflc Offlcer
m Whal make$ Cold MO'" unique from a do<:tor's pe"'pecdve?
n Cold MO Is an alJ..ln.one doClor.formulaledt and approved rormula lIlal provides great benefits W to users: First. it increases immune system resistance by 312 percent. Additionally, ~ helps you recover 94 percent faster. In ract. 8 dllliesl study on the key ingred"lI!flt combination in Cold MD showed subjects reduced Ihe rrequency of episodes by an averaga or 3.3 va. 0.8 against the placebo (312 percent grealet resistance). In tho same study, subjects reduced the duration of episodes by an avomge of 3.3 days vs. 1.7 days against the placebo {94' pen:enl Jaster recovern. Carefully read the enlire label berore use.
~ 8acktotop
rEI Why would you recommend Cold MD 10 your patients?
Jr.II first of al~ H's- Important to recognize lIIat only the most effeaNe and trusted products hove iii been dinically studied, ond ore doctor·rormulatedt and approved. MeolCal doctors undergo rigorous training and must adl1ere to the highesl slandards or excellence and ethics. Therefore. once you look al the quality of Cold MO and how it delivers benefits 10 users, ii's hard k> recommend anything else.
• SaclllOtop
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Cold,.MD FreJluently Asked Questions http://www.coldmdhealth.comlfaq.shtml
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CONFIDENTIAL
EJ How doss Cold MO work with sameane's In1mu~" system?
rr.w YoUr immune system Is lhe body's ijr.;l and most imporlant rifle of defense. Cold MD delivers W ClInically proven Immune system supPort with ils proprieiary 'mmun!gen 1M blend 10 help build up your Immtme system's resistence.
.. Beck 10 lop
,... Cold MD increases Immune system resistance by 312 percent. As a doctor, how ... significant do you fh1d tIIat to· ..... and wily? .
w,wlllnd that 10 be vBfY s;gniflcant, The resultS speak fol themselves: 312 percenlis ver'f IiIlmpressivel
.. Back lotop
.... Cold MD can be used daily for maxImum Immune system support. How also can It be
... taken to boost ona's immune system?
w,w ThIs is where the uniqueness of the Cold MD formula standg ~tJI. The. all-in-one formula can be W laken three ways: F"II'SI. wilen taken on a daily basis, Cold MD prollides maximum Immune system support. Second. Cold 1140 can also be taken al the flf5t sign of immune system we"kness twice daiy for 3 to 4 days for immune syslem suppor!, IIe1ping you recover 94 percent: faster. Third, a can also. be laken before enlering crowded public places such as buses, restoull,"ls, schools, ·airplanes. or trains for increased ilJ]mune system support.
.. Back to top
These sIaIemen1s have not __ ev ..... _ by tile FDA.:nese·pnx!ucts ate not "'_ to diagno .... treat, cure. or "..,.,.nt any .. alOUse. ..'
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Products
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a JointMDlII
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:. BUYNOWI
PRODUCT INFORMATION PHARMACIST
-. Germ MDTM Helps Support a Immune System
• Medical-Doctor Formulatedt • Research-Driven; Backed by Science • Ultra-Convenient, Fast-Acting, No Mess,
Take Anywhere . • Fast-Dissolving" Delicious-Tasting . • Orange or Fruit Punch Effervescent Tablets
Use Daily Where You Need it Most:
~ Schools ~ Airplanes
6t Offices s( Subways
~ Theaters ~ Restaurants
~ Malls ~ Health Clubs
"GermMDTM is scientifically formulated to help support
your immune system so that you can be proactive. n
Dr. Marvin Heuer, U.S. Licensed MD, FAAFP, MD
Scientific Advisory Board Member, Chief
Scientific Officer, lomedlx
C()MI.N'G SOON!
Products I Phannacist I Privacy Statement I Tenns of Use I Where to Buy
For customer service call 1-877-634-6530. © 2007.
8/28/2007 http://www.gemundhealth.comlindex.shtml
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... PHYSIOlOGlCAL EFFECTS OF NUMEROUS EPISODE
lYPES. RESULTS WIll. VARY.
PRODUCT Allergy MD MARKET National PROGRAM How Do I Look? CODE # 070303292 TITLE Animated Box Mows The Grass
with new Allergy MD.
released in seconds. (SFX OUT) So poweiful, you can count on long-lasting results. SUPER: TliESESTATEMENTS HAVE NOT BEEN
EyAlUATEO BY THE FDA. THIS PRODUCT IS NOT ...
LENGTH STATION DATE TIME
30 STYLE 0311212007 07:16AM
It actually works (SFX:. WHOOSHING IN) to quickly support your immune system. . SUPER: STUDY PARTICIPANTS DEMONSTRATED
S1GNtACANT IMPROVEMENTS IN COMBATING ~ .•
MALE ANNCR: yours at mdproducts.com and stores everywhere. (MUSIC OUT) . .. INTENDED TO DIAGNOSE. TREAT. CURe OR PREVENT
ANVDISEASE.
VIDEO ALSO AVAILABLE IN ANALOG & DIGITAL FORMATS, _____________ _ Material supplied by VMS may be used for internal review. analysis or research only_ Any editing. reproduction, publication, re-broadcasting. ~UbliC showing or display for profit is forbidden and may violate copyrighllaw.
1500 Broadway, 6th Floor, NewYol1<. NY 10036 T 2127362010
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ADCIIIY MD"': AD-Seasoo AlIagy Rdic:fForm .... '
.J» . . ~ ... f~1J .j~;' MDPRODUcrS
I I§ Ingredient List
0FAQ
a Cold MOTII
a.Sleep MOTM
a JointM01V
a Cholesterol MOTtl
a Heartburn M011l
a OmegaSmart MD 1M
a GermMOlll -- ----- . ~ - .... ,- .. - - - - -
;. Where to buy -----,------------ - - -- - - --
:. BUY NOW!
MEOICALDOCTOR FORMULAlEDt
"With just one easy dos.e
per day. new Allergy
MOlII provides re6effrom
the most common allergy
symptoms."
Marvin Heuer, MD, .FAAFP, MD Scientific Advisory Board Member, Chief Scientific Officer. lomedix
W,!a:;.'ji~M'!l5~'¥ijt;!*7"rla;{f1n¥m~,.tr+·f'.iHat1Wlf .. "tMedlcal doctor formulated Allergy MO- uses 100% natunl. actiYe ingredients traditionaRy indicated in homeopathy to give yo. stimulant-free. non-drowsy. an-season rerlef from allergy symptoms such as $lleeZing. runny nose, lIay fever. nasal congestion and itchy. watery eyes. *Th@sestatements ilr@ ba""" 5O,,",lyon traditional use Indication" as recognized in the Materia Medica. C1refully read entire label before USf!. Allergy MO'" R;opid-Tabs is patent-pendIng.
Suffering from Allergies?
,Where to Buy .
Do you suffer from allergies? Do you experience sneezing, runny nose, hay
fever, nasal congestion and itchy watery eyes when you corne into contact with
certain allergens such as dust, pollen, mold and animal dander? If you do, you
are well-aware that suffering from allergies is an um::omfortable and problematic
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CONFIDENTIAL IOVATE-2d-FfC-03876
EXHIBIT X - Page 1
AllCIJIY MD""; All-Seoson AllCIJIY RdicfFormulAl
nuisance and can sometimes limit you from doing some of the things you would
otherwise enjoy: You are not alone.
Allergies are a common probl.em
Allergies are a common problem in the United states and it's becoming a growing .concern. An astounding
number of people in the United States. are affected by allergic disorders. There is a pretty good chance you
may be on of the millions of Americans who suffer from anergies. If so, then linding fast, effective relief from .
allergy symptoms must sound amazing.
Problems with Other Remedies
There are many allergy products on the market that help to mask your allergy symptoms. Some of the
products do not work all day long, and require that you take more than one a day. Would you trust some of
these aUergy products when you have to be alert and at your best? Would you want to take something that
only lasts for a short time?
Wouldn't it be more ideal if you could lind an allergy remedy that actually worked with your body to relieve
your allergy symptoms? Wouldn't you feel more reassured if you could use a non-drowsy allergy solution with
100% natural, active ingredients? Wouldn't it just be easier if you found an allergy formula where all you
needed was just 1 per day? Well now you can breathe easier, because Allel"9¥ MD'" is the answer to your
allergy troubles.
Allergy MDT.., is Your All-In-One Solution For Allergy Relief!
Anergy MDTM is the lirst, all-season, multi-ingredient allergy product that is
medical doctor formulatedt to address the important needs 6f allergy
sufferers. It's a stimulant-free non-drowsy, indoor~utdoor allersy formula
that fuses sound scientllic architecture with 100% natural,. active
ingredients to alleviate the toughest allergy symptoms. Allergy MP'" Is
fast-acting, long-lasting and so effective that all you need is just 1 per day!
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EXHIBIT X - Page 2
AIIc!gy MD""'; All-Sca.an AIIcIgy RdidFoanu1.1
Relief of Allergy Symptoms
Allergy MOno is an all-season, indoor-outdoor formula that alleviates your most-stubborn allergy symptoms so
you can feel better faster*,_ It contains ingredients traditionally used for relief from allergy symptoms such as
sneezing, runny nose, hay fever, nasal congestion and itchy, watery eyes. When these allergy symptoms
arise, Allergy MOno goes to work fast to provide effective relief so you can get on with your day_ This is great
news for those times when your allergies flare up.
Stimulant-Free, Non-Drowsy Formula
Allergy MOlM uses only 100% natural, active ingredients traditionally
indicated in homeopathy. This means that Allergy MOno is a stimulant
free nolKlrowsy formula. How reassuring is that? You get effective . .
allergy relief formula, without having to worry about potential unwanted
effects, so you can go on with your day. Take it anywhere,. anytime - day
or night, knowing that it won' hinder your level of performance or
alertness, or prevent you from failing asleep at night Plus, Allergy MO ....
is medical doctor fonnulatedt , so you know you can trust it. Allergy MOTU works with your body to provide the. fast-acting and long-lasting symptom relief you need without the
drowsiness, and that's comforting!
lust 1 Per Day
Allergy MO .... is incredibly easy and convenient to take. The fast-acting Rapid-Tabs are sweet coated so they
are easy to swallow. Allergy MO™ is so effective that just 1 per day is all you need! Plus, it's a stimulant-free
non-drowsy formula which means that you can take It any time of day or night What could be easier? Just 1
Allergy MO .... Rapid-Tab per day to relieve your most stubborn anergy symptoms so you can feel better faster!
Products ~ Science Privacy Statement Terms of Use (U3 'esld~n!s only )iWhere to BuYISite Map .
Fur Ct.;:i\0f11er 'Sei\~ ce ci:lli 1-866-634-·3530 I~ 2~08
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