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RATE CARD REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700 CONTACT: Mary Romano 201-234-3968 [email protected] Josh Albert 201-234-3999 [email protected] 2-4 times 5-12 times 13+ times 1 Time per year per year per year GROSS PRICE: Discount None 5% 15% 30% Full 4,800 4,560 4,080 3,360 Junior 3,800 3,610 3,230 2,660 1/2 H/V 3,300 3,135 2,805 2,310 1/4 2,400 2,280 2,040 1,680 (All prices effective January 2014) BELLY WRAP: Wraps over the front and back cover, full-bleed color ad. For details please contact Mary Romano. COLOR: For color, add $2,500. For bleeds, add $500. Bleed size is 9 x 11.5”; trim size is 8.5 x 11”. POSITIONING: For Page 2 or back page, 10% surcharge. 10% surcharge for guaranteed placement. COMMISSION: 15% for recognized advertising agencies if the invoice is paid within 30 days. DEADLINES: Color: 10 days prior to issue date. B&W: 7 days prior to issue date. (Earlier during holiday weeks.) DELIVERY: FTP: Host Name: sirspeedynewark.ftpaccess.cc, Login: anonymous, no password is necessary. DIMENSIONS: CONFERENCES: Get bonus distribution by delivering your message to decision-makers attending a major industry conference. See Editorial Calendar for dates. Full Page 7.75 x 10.25” Junior 5 x 7” Half Page (Horiz.) 7.25 x 4.5” Half Page (Vert.) 3.5 x 9” Quarter Page 3.5 x 4.5” Bleed Live 7.75 x 10.25” Trim 8.5 x 11” Bleed 9 x 11.5” Belly Wrap Live 16.5 x 7.5” Trim 17 x 8” Bleed 17.5 x 8.5” RATE CARD

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Page 1: RATE CARD...RATE CARD REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700 CONTACT:Mary Romano 201-234-3968 mromano@hspnews.com Josh Albert 201-234-3999

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REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

CONTACT: Mary Romano 201-234-3968 [email protected] Josh Albert 201-234-3999 [email protected]

2-4 times 5-12 times 13+ times 1 Time per year per year per year GROSS PRICE: Discount None 5% 15% 30% Full 4,800 4,560 4,080 3,360 Junior 3,800 3,610 3,230 2,660 1/2 H/V 3,300 3,135 2,805 2,310 1/4 2,400 2,280 2,040 1,680 (All prices effective January 2014)

BELLY WRAP: Wraps over the front and back cover, full-bleed color ad. For details please contact Mary Romano.

COLOR: For color, add $2,500. For bleeds, add $500. Bleed size is 9 x 11.5”; trim size is 8.5 x 11”.

POSITIONING: For Page 2 or back page, 10% surcharge. 10% surcharge for guaranteed placement.

COMMISSION: 15% for recognized advertising agencies if the invoice is paid within 30 days.

DEADLINES: Color: 10 days prior to issue date. B&W: 7 days prior to issue date. (Earlier during holiday weeks.)

DELIVERY: FTP: Host Name: sirspeedynewark.ftpaccess.cc, Login: anonymous, no password is necessary.

DIMENSIONS:

CONFERENCES: Get bonus distribution by delivering your message to decision-makers attending a major industry conference. See Editorial Calendar for dates.

Full Page

7.75 x 10.25”

Junior

5 x 7”

Half Page(Horiz.)

7.25 x 4.5”

Half Page(Vert.)

3.5 x 9”

QuarterPage

3.5 x 4.5”

Bleed

Live 7.75 x 10.25”Trim 8.5 x 11”Bleed 9 x 11.5”

Belly Wrap

Live 16.5 x 7.5”Trim 17 x 8”Bleed 17.5 x 8.5”

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Page 2: RATE CARD...RATE CARD REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700 CONTACT:Mary Romano 201-234-3968 mromano@hspnews.com Josh Albert 201-234-3999

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REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

BLACK & WHITE: Black and white ads should be Press-Optimized PDFs

with fonts embedded and highest-resolution graphics possible

(minimum 300 dpi). Vector logos preferred.

COLOR: Press-Optimized PDF with all Fonts embedded, highest resolution

graphics possible (minimum 300dpi) and set as CMYK. Vector logos

preferred. To ensure correct color, send a hardcopy matchprint to us.

Please call Mary Romano with questions.

DEADLINES: Color: 10 days prior to issue date.

B&W: 7 days prior to issue date.

(Earlier during holiday weeks.)

DELIVERY: FTP: Host Name: sirspeedynewark.ftpaccess.cc, Login: anonymous,

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WEB (BUTTON) ADS: $300 per week.

Displayed on most pages of REAlert.com, except home page.

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Page 3: RATE CARD...RATE CARD REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700 CONTACT:Mary Romano 201-234-3968 mromano@hspnews.com Josh Albert 201-234-3999

REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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Investors comb each weekly issue of Real Estate Alert for fresh tips on institutional buying

opportunities and for the latest news about the market’s leading dealmakers. Launched in 1989, the

newsletter is recognized as an early-warning system for professionals pursuing offerings of

income-producing properties and other real estate-related assets — money-making information that can’t

be found anywhere else. There’s simply no better medium for reaching key decision-makers in the real

estate investment game.

Real Estate Alert is published by Harrison Scott Publications, which also produces Hedge Fund Alert,

Commercial Mortgage Alert and Asset-Backed Alert. More information about Real Estate Alert is

available at www.REAlert.com.

DISTRIBUTION/READERSHIP

Real Estate Alert is sent weekly by mail and email to hundreds of professionals involved in the real estate

investment arena. This highly targeted readership includes paid subscribers involved in buying, selling,

brokering and financing real estate-related assets. In addition, hundreds of market professionals receive

Real Estate Alert as part of complimentary three-week subscriptions. Be sure to ask about our special

conference distributions, some of which are listed on the accompanying editorial calendar.

REAL ESTATE ALERT FACTS

w Annual subscription price: $2,897(46 issues)

w Average weekly readership: 21,000+

Paid circulation: 3,400+

Pass-along readership (5 times): 17,000+

Average/promotional circulation: 1,000+

PAID CIRCULATION BY BUSINESS TYPE

High yield funds 36%

Developer/investor 23% (includes REITs)

Lender 21%

Broker 7%

Other 13%

High yield funds 36%

Lender21%

Broker 7%

Other13%Developer/investor

(includes REITs)23%

Page 4: RATE CARD...RATE CARD REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700 CONTACT:Mary Romano 201-234-3968 mromano@hspnews.com Josh Albert 201-234-3999

REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

Ackman-Ziff

Allen & Overy

Arbor Commercial Mortgage

Bloomberg

Boston Realty Advisors

Carlton Group

CBRE

Clayton

Comerica Bank

Credit Suisse

Cushman & Wakefield

Debt Exchange

Dechert

Dekabank

DEXUS

Eastdil Secured

Eastern Consolidated

Eastern Union Commercial

Ernst & Young

Goulston & Storrs

Guggenheim Partners

HFF

Institutional Property Advisors

J.P. Morgan

Jones Lang LaSalle

Madison Capital

Madison International Realty

Marcus & Millichap

Mercury Capital Advisors

Mesa West Capital

Newmark Knight Frank

NorthMarq

Priderock Capital Partners

Prime Finance

Real Estate Arts

Savills

SCP Capital

Sheldon Good

Situs

Starwood

Street Works

Washington State Investment Board

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A Sampling of Recent Advertisers

Page 5: RATE CARD...RATE CARD REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700 CONTACT:Mary Romano 201-234-3968 mromano@hspnews.com Josh Albert 201-234-3999

A SAMPLING OF OUR READERS

REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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Issue Materials Due Editorial Features Conference Distribution

Mar. 5 Feb. 28 IREM’s “Asset & Property Management Symposium,” in New York.Mar. 12 Mar. 7 Review of real estate investment funds. Marcus & Millichap’s & IPA’s “Multifamily Forum: Washington, D.C.” in Washington. PREA’s “Spring Conference,” in Boston. InterFace Conference Group’s “Healthcare Real Estate West” conference, in Los Angeles. InterFace Conference Group’s “Net Lease West” conference, in Los Angeles. iGlobal Forum’s “Global REITs Summit: West,” in San Francisco.Mar. 19 Mar. 14 Mar. 26 Mar. 21 Opal Financial’s “Real Estate Investors Summit,” in Miami.Apr. 2 Mar. 28 NYU Schack’s “REIT Symposium,” in New York. InterFace Conference Group’s “Student Housing Conference,” in Austin.Apr. 9 Apr. 4 Largest property transactions in latest quarter. Apr. 16 Apr. 11 Apr. 23 No issue published.Apr. 30 Apr. 25 Headhunters specializing in commercial Terrapinn’s “Real Estate Investment World Latin America” real estate. conference, in Miami. Colliers International “Real Estate Capital Summit,” in Miami.May 7 May 2 100 banks with the largest distressed-loan portfolios. May 14 May 9 GRI’s “Espana GRI” conference, in Madrid. IIR’s “Market Leaders in Secondaries,” conference, in New York.May 21 May 16 IMN’s “Spring Forum on Financing, Investing & Real Estate Development for Data Centers,” in New York. IMN’s “Bank & Financial Institutions Special Asset Executive Conference on Real Estate Workouts,” in Atlanta.May 28 May 23 Latin Markets’ “Institutional Real Estate Latin America Forum,” in New York. BLLA’s “Boutique Hotel Investment Conference,” in New York. Marcus & Millichap’s “Central Texas Multifamily Forum,” in Austin, Texas. Marcus & Millichap’s “Multifamily Forum: Southern California,” in Los Angeles.June 4 May 30

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Issue Materials Due Editorial Features Conference Distribution

June 11 June 6 High-Profile Display: Chair drop at “IMN’s “U.S. Real Estate Opportunity & Private Fund Investing Forum,” in New York. A copy of Real Estate Alert will await every attendee on each chair in one of the general sessions. Copies will also be available on the media table throughout the conference.June 18 June 13 IMN’s “New York Non-Traded REIT Industry Symposium,” in New York.June 25 June 20 July 2 June 27 Largest property transactions in latest quarter. July 9 July 1 Ranking of real estate M&A advisors. July 16 July 11 July 23 July 18 Ranking of office-property brokers. July 30 July 25 Ranking of retail-property brokers.Aug. 6 Aug. 1 Ranking of multi-family property brokers. Ranking of industrial-property brokers. Aug. 13 Aug. 8 Ranking of overall brokers. Ranking of hotel-property brokers. Aug. 20 Aug. 12Aug. 27 No issue published.Sept. 3 No issue published.Sept. 10 Sept. 5 GRI’s “Europe GRI Summit,” in Paris.Sept. 17 Sept. 12 Sept. 24 Sept. 19 Oct. 1 Sept. 26 Largest property transactions in latest quarter. Oct. 8 Oct. 3 Oct. 15 Oct. 10 Oct. 22 Oct. 17 Placement agents that raise money for real estate funds.Oct. 29 Oct. 24 Nov. 5 Oct. 31 Nov. 12 Nov. 7 Nov. 19 Nov. 14 Nov. 26 No issue published. Dec. 3 Nov. 26 Dec. 10 Dec. 5 Dec. 17 Dec. 12 Dec. 24 No issue published.Dec. 31 No issue published.

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Issue Materials Due Editorial Features Conference Distribution

Jan. 7 Jan. 2 Largest single-property transactions in latest quarter.Jan. 14 Jan. 7 Ranking of real estate M&A advisors.Jan. 21 Jan. 14 Jan. 28 Jan. 21 Ranking of office-property brokers.Feb. 4 Jan. 28 Ranking of retail-property brokers.Feb. 11 Feb. 4 Ranking of multi-family property brokers. Ranking of industrial-property brokers.Feb. 18 Feb. 11 Ranking of overall brokers. Ranking of hotel-property brokers.Feb. 25 Feb. 18 Mar. 4 Feb. 25 Mar. 11 Ma. 4 Review of real estate investment funds.Mar. 18 Mar. 11 Mar. 25 Mar. 18

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REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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Want your clients and prospects to see an article that mentions your company? We can reprint any

article with a customized layout under the newsletter’s logo — an ideal addition to your packet of

marketing material.

REPRINT RATES

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Copies Plain Paper Plain Paper Glossy Paper

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250 100 175 375

500 150 250 450

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REAL ESTATE ALERT: 5 Marine View Plaza, Suite 400, Hoboken NJ 07030. 201-659-1700

Shopping-center developer Madison Marquette is forming itsfirst opportunity fund.

The Washington company has retained Presidio Partners toraise $350 million of equity for Madison Marquette RetailEnhancement Fund. Madison Marquette and its affiliates arecommitting at least $60 million toward that goal.

With leverage, the vehicle would have about $1.2 billion ofbuying power. Madison Marquette will seek an 18% return bypursuing the same acquisition and development strategy it hasused since being founded in 1992.

The fund will make its investments within three years andhold them for up to 10 years. Chief executive officer AmerHammour and managing director Gary Mottola are heading thevehicle. Also working on it are Paul Andrews, David Brainerd,Thomas Falatko, Eric Hormann and Jay Lask.

The fund will buy, develop, redevelop and reposition retail andmixed-use properties, primarily in heavily developed areas of bigcities, including Los Angeles, Philadelphia, New York, SanFrancisco, Minneapolis-St.Paul and Seattle. It will also pursue well-located suburban properties that can be converted into “communityvillage” centers — lifestyle centers that combine retail and enter-tainment space.

The company, a unit of international investment firm CapitalGuidance, has developed 33 properties with a total value of $1.6billion. It has sold 18 of them for a combined $950 million, gen-erating a 25% gross internal rate of return. Last year, it sold a 66%stake in Bay Street, a 400,000-square-foot lifestyle center in theBay Area community of Emeryville, Calif., to BlackRock Realtyfor $122.2 million, or $463/sf. It also sold 222 Sutter Street, a127,000-sf San Francisco lifestyle center, to British player Capital& Counties, a unit of Liberty International, for $42 million, or

$331/sf. Madison Marquette’s recent acquisitions have

been a mix of redevelopment opportunities and core plays thatfits well with its stabilized portfolio. Many of its purchases aremade with partners. �

First-round bids are expected this weekfor the 115,000-square-foot loft officebuilding at 157 Chambers Street inLower Manhattan. The recently vacat-ed property, between Greenwich Streetand West Broadway, is being targetedby residential conversion specialists,such as local player Gary Barnett andGerman-backed RFR Realty. The prop-erty, suitable for conversion into 46residential condominiums, could fetchbids in the area of $65 million.Cushman & Wakefield is handling theoffering for fund operator RockpointGroup and local player TribecaAssociates.

CNL Hotels & Resorts and BlackstoneGroup could be in the hunt to buyFairmont Hotels & Resorts, which wasput into play following an unsolicited

THE GRAPEVINE

REIT Shops US-Leased Complex in VirginiaCommercial Net Lease Realty is marketing a large office complex in Northern

Virginia that is valued at up to $250 million.The 554,000-square-foot property, in the Pentagon City section of Arlington,

is fully leased to the U.S. Transportation Security Agency through 2014. At $450/sf,

the buyer’s initial yield would be 6.25%.The complex, at 601-701 South 12th Street, consists of two buildings and a

two-story, 1,079-car garage. There are no scheduled rent increases on the office

space, but the federal agency is subject to 3% annual bumps on the garage lease.

Worldcom formerly used the property as its headquarters. Commercial Net

Lease, a REIT based in Orlando, bought it in 2003 for $142.8 million via a sale

supervised by a federal bankruptcy court. Commercial Net Lease also assumed

$28.9 million of expenses for previously scheduled tenant improvements and See REIT on Page 2Public Systems Repositioning for Higher YieldsMost major public pensions systems were net sellers of U.S. commercial

properties last year, seeking both to capitalize on high prices and redeploy cap-

ital into higher yield investments in the U.S. and abroad.Among the 10 public pension systems that bought or sold at least $100 mil-

lion of U.S. properties last year, nine were net sellers, according to data com-

piled from Real Estate Alert’s Deal Database and other sources. The 10 systems

sold $10.5 billion of properties, compared with just $3.4 billion of acquisitions

(see table on Page 6). The data, which cover office, retail, multi-family, indus-

trial and hotel properties, include the values of any stakes held by partners.

Calpers was the most-aggressive seller, unloading $6.8 billion of properties

while buying just $1.2 billion. California State Teachers was the only net buyer,

with more than $1.8 billion of acquisitions and $488 million of dispositions.

Why so much selling? Public pension systems, like other investors, are tryingSee PUBLIC on Page 6 Madison Marquette Raising Debut Retail FundShopping-center developer Madison Marquette is forming its first opportuni-

ty fund.The Washington company has retained Presidio Partners to raise $350 mil-

lion of equity for Madison Marquette Retail Enhancement Fund. Madison

Marquette and its affiliates are committing at least $60 million toward that

goal.With leverage, the vehicle would have about $1.2 billion of buying power.

Madison Marquette will seek an 18% return by pursuing the same acquisition

and development strategy it has used since being founded in 1992.The fund will make its investments within three years and hold them for up

to 10 years. Chief executive officer Amer Hammour and managing director Gary

Mottola are heading the vehicle. Also working on it are Paul Andrews, David

Brainerd, Thomas Falatko, Eric Hormann and Jay Lask. The fund will buy, develop, redevelop and reposition retail and mixed-use See MADISON on Page 4

2 Broadway Shops Beverly Hills Building3 Pa. Mall Offers Redevelopment Play 3 Net-Leased Building Shopped in NJ3 ‘Vertical’ Mall May Hit Block in DC4 TA Associates Dealing DC Offices7 MMA Drops Fund, CMBS Plans

10 DRA Team Markets Virginia Offices6 INVESTMENT VEHICLES

9 NEW DEALS

10 CALENDAR

JANUARY 18, 2006

See GRAPEVINE on Back Page

Madison Marquette Raising Debut Retail Fund

Page 10: RATE CARD...RATE CARD REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700 CONTACT:Mary Romano 201-234-3968 mromano@hspnews.com Josh Albert 201-234-3999

REAL ESTATE ALERT: 5 Marine View Plaza, Ste. 400, Hoboken, NJ 07030 / 201-659-1700

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Buttons appear in the side navigation area on most pages of REAlert.com, except home page.

$1,500 per month.

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Contact Mary Romano at 201-234-3968 or Josh Albert at 201-234-3999 for details.

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The Advertiser, Agency (if any) and Publisher hereby agree to be governed by the following conditions: 1. DEADLINES Color: 10 days prior issue date.B&W: 7 days prior issue date.(Earlier during holiday weeks.) 2. CANCELLATIONS Advertiser or Agency may cancel an order for advertising prior to the material due date. The cancellation must be confirmed by the Publisher. 3. SHORT RATES AND REBATES Contract space must be used within one year of the first insertion. If there are fewer insertions during that period than the number upon which the rate is based, Advertiser or Agency will be required to pay the rate based upon the actual insertions. 4. PAYMENT The Advertiser and Agency are liable for payment for all published advertisements. Invoices are pay-able within 30 days of publication. In the event that the Publisher is not paid in full for an advertisement as due, Advertiser and Agency agree to pay the sum of one and one-half percent (1.5%) per month as interest on the unpaid balance, until paid, and all costs of collection incurred by the Publisher, including attorney’s fees and costs. 5. PUBLISHER LIABILITY The Publisher shall not be liable for any failure to publish all or any portion of the issue in which an advertisement is contained if such failure is due to occurrences beyond the Publisher’s control. Failure by Publisher to insert an advertisement invalidates this order but shall not constitute a breach of contract. Advertisements omitted from any particular issue or issues shall be compensated for either through make-ups or rate adjustments. 6. INDEMNIFICATIONS The Advertiser and Agency shall indemnify and hold harmless the Publisher, its officers, agents and employees against claims, suits, expenses (including legal fees) and losses resulting from the publication of the contents of the advertisement, including (without limitation) claims or suits for libel, violation of right of privacy, copyright infringement or plagiarism. 7. ADVERTISING RATE CARD The Advertiser and Agency hereby acknowledge that they have received and read the Publisher’s “Ad-vertising Rate Card.” To the extent not inconsistent with the terms and conditions herein, the terms and conditions on the “Advertising Rate Card” in effect on the contract’s signature date are hereby incorpo-rated into these conditions. 8. GENERAL a. The Publisher shall not be bound by any condition, printed or otherwise, appearing on order blanks or

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