RBV research protocol October 2009

A-Team brainstormingGeneralities about firm and industry

Team interpretation

B-Interview #14 questions

Recorded and hand-written notes

C-TranscriptionIn extenso transcription of interview into electronic file (Word.doc) (one student)

D-InterpretationInterpretation of materialAnswers to questionsAt least two different team members work separately

Interpretation #1 for interview i

Interpretation #2 for interview i

E-ComparisonComparison between two interpretationsDiscussion and choiceTeam interpretation

F-ValidationValidation of team interpretation by interviewee and correction

Final Final RBV RBV reportreport

H-Reflection (optional)Team own reflection, beyond perception of interviewee (assumptions, contradictions, missing material)

G-Multi-interview analysisComparison of interviewees for similarities, contradictions, approaches, levels, and assumptions (if relevant)

I-Research integrationIntegration of reportsComparisonSelection of sample of firms and interview of validation/extension

Professor

Manager

Students

Differences inter-interpretations

Transcripts of interviews

Validation by interviewees

Interviewees’ opinion about the questionsInter-interviewees comparison

Team’s reflection