re structure english
DESCRIPTION
RetailTRANSCRIPT
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ontgrendelen
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0%
10%
20%
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40%
50%
60%
70%
80%
90%
France
Germany
Netherlands, The
United Kingdom
• Everybody is online – Classic Internet Time: 65 minutes per day
– New Internet Time: 28 minutes per day
@ Reach
Internet-penetration
Source: Spot.nl 2010
Source: Worldbank 2010
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0
20
40
60
80
100
120
140
Cell phones in the Netherlands
Mobile cellularsubscriptions (per100 people)
@ Reach
• Mobile internet – 2010: 41%
– 2015: 60%
– Classic Internet Time: 132 minutes per day
– New Internet Time: 72 minutes per day
Source:TNS Nipo 2010
Source: Worldbank 2010
Source:Q&A Research 2010
Source: beursgorilla.nl
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05
1015202530
Expected Revenue 2011 in the US in billions for electronic products
@ Reach
• Instant Internet within reach – iPad fastest product adaption ever
– iPad is just start of tablet revolution
Source: NPD 2010
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10%
20%
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40%
50%
Twitter account Hyves account Facebook account Ander socialnetwerk account
Social Netwerk Accounts in the Netherlands
2010
2015
• 43% New Internet Time is on Social networks – 1 out of 6 shares store information – 1 out of 3 reads store information – 49% makes store selection based on reviews
@ Reach
Source:Q&A Research 2010
Source:Q&A Research 2010
Source: Spot.nl 2010
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@ Reach
• From WWW to MOA – App’s will replace the browser
– Classic Internet surfing declined 24% since 2008
– Infodising: 46% is not able to properly search online
Source: Spot.nl 2010
Source:Q&A Research 2010
Source: Wired.com 2010
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• Consumer is Crosschannel
• From TOMA to TOIA
• Brand awareness
• Brand search results
• Fewer visitors, higher purchase intention, more customers
@ Reach for Retail 2020
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ontgrendelen
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© Resources
• The World isn’t endless – Growing population
– Growing wealth
– Growing consumption
• Increasing scarcity – Rising wages
– Rising prices
– Lack of raw materials
Source: janjuffermans.nl
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• Sustainable production
• Sustainable logistics
• Sustainable stores – Sustainable
– Green
– Secure
– Recycling
– Economical
Source: laatstedag.wordpress.com
© Resources for Retail 2020
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ontgrendelen
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# Repopulation
• The Dutch are 40
• 65+ increases 33% till 2020
• Youth constant
• Population growth 3%
• 80% NW Dutch
Source: CBS 2010
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# Repopulation
• Number of households is growing +7%
• In 2020 we have 3 million Dutch single households
• Decreasing outskirts 5% till 15% tot 2040
Source: CBS; SCP 2010
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20%
30%
40%
50%
60%
70%
80%
90%
100%
1960 1970 1980 1990 2000 2010 2020
Single person
Multiple persons
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# Repopulation
• Average age entrepreneurs 45
• 35% entrepreneurs is 50+
• 30% entrepreneurs want to retire by 2015
0%
20%
40%
60%
80%
100%
1994 2010
Samenstelling ondernemers detailhandel naar leeftijd
51 jaar en ouder
31 tot 50 jaar
Tot 30 jaar
Source: ITS/HBD 2010
Source: ITS/HBD 2010
Source: CBW-Mitex 2010
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• New target groups, new approach
– Sense of age versus Calendar age
– Mass individualisation
– Time is scarce
• A store is the mirror of society
• Time to start, time to quit
– Next generation
# Repopulation for Retail 2020
Source: vougue.frl
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ontgrendelen
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• Stagflation seems horror scenario
• Reality in Non Food for 10 years
€ Revenue
90
95
100
105
110
115
120
125
130
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Development Food, Non Food and inflation
Food Index
Non Food Index
Inflation Index
Source: HBD,CBS bewerking Q&A Research 2010
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€ Revenue
• Price sensitive consumers
• Calculated consumers
• The end of consumertisme
• Forecasts Retail – Low 0,0% till 1,0%
– Not corrected for inflation
Source: ABN Amro,ING, Rabobank 2010
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• The new middle market
• Value retailers
• Price is back in marketing mix
€ Revenue for Retail 2020
Source: opoegaatdigitaal.punt.nl Source: wugly.nl
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15
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25
30
2001 2009
Development square meters (millions)
wvo
m² Reshaping More meters
• 2,5 m² per person
Source: Locatus HBD 2010
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65000
70000
75000
80000
85000
2001 2009
Development Retail Sales (millions)
omzet
m² Reshaping More Sales
• € 7.400 per person per year
Source: HBD 2010
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2900
3000
3100
3200
3300
2001 2009
Development floorproductivity in €
omzet/m
m² Reshaping Decreasing floorproductivity
• m²: + 23,0%
• €: + 14,3%
• €/ m²: -/- 7,0%
Source: Q&A Research 2010
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m² Reshaping for retail 2020
• Minus 20% to 35% square meters
• Demand driven Malls, differentiated leases
• End of channel conflict, Local Hero as brand extension
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Meer weten over Re’structure?
• Kijk op: www.retail2020.nl
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Cross Channel
IKEA launched a mobile app to help potential customers view IKEA
furniture in their homes.
Google Goggles performs a Google search when the item or image is scanned in the application
Wehkamp’s Wapp gives consumers insight what discount they will get if they buy from the current location at the e-tailer site
Bicycle
Trek XO 2
www.trekbikes.com/be/nl/bike
s/road/xo/xo2z/
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Digital Superconsumer
On Wugly.nl consumers write reviews on shops. 70% to 85% of reviews on these kind of sites are positive.
Yelp uses the power of the community to develop ratings and reviews for restaurants in the area.
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Digital Superconsumer
Groupon (consumer-consumer) where group purchasing creates a team dynamic
and discounts only kick in if enough people purchase the groupon
-commerce
Levi’s links its store to Facebook through a “Like” button allowing shoppers to see people who liked various items including Facebook
friends
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Transparancy Houddewarmtebinnen.nl is an initiative to save energy by closing doors.
Green Stars from Q2 2011 shops can receive green stars. A consumer seal for being a “good and green” sustainable company
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Individualization
NIKEiD customizing your own sports gear.
Mass Customization enabled by digital design tools, allowed Ralph Lauren Rugby to launch an apparel customization application in November 2009.
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Individualization
In Berlin’s Oakley store consumers are able to design their own glasses.
Mass Customization by design tools, on the website of the Italian Pinarello.
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Individualization
Bemz offers a wide array of slipcovers to personalize standard merchandise offered by IKEA
Eeeefun.com create your own electrical scooter with your own custom made design
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Affluenza
HEMA newest campaign price presented as value driver
Retailers accross the globe in electronics , books and entertainment first to leave physical market space.
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Affluenza
IKEA started in Sweden platform for used IKEA products
Best Buy offers a platform where consumers can trade in their products for giftcards
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