real estate - a social business
DESCRIPTION
Social Media has become increasingly important in the Real Estate Business. This was a presentation for the MidShore Realtors Expo on March 20, 2014. We covered the best use practices of Facebook, Pinterest, and Twitter by SpiderWeb Connections. Susan Schauer JohnTRANSCRIPT
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SpiderWeb Connections
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SpiderWeb Connections
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Why Real Estate Agents need Social Media
SpiderWeb Connections
• Build Your Reputation
• Network
• It’s where your buyers are!
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SpiderWeb Connections
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SpiderWeb Connections
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SpiderWeb Connections
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SpiderWeb Connections
Buyers use Social Media
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SpiderWeb Connections
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SpiderWeb Connections
Home Buyers
Information Sources:
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SpiderWeb Connections
Courtesy: Crackerjack Scribe.net
How Home Buyers Use Social Media:
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SpiderWeb Connections
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SpiderWeb Connections
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SpiderWeb Connections
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SpiderWeb Connections
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SpiderWeb Connections
• Pages will turn up in Google searches.
• Pages seen not logged into facebook.
• Pages offers Facebook Ads.
• Pages offers user Analytics.
• Likes are unlimited.
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SpiderWeb Connections
• Pages has a widget you can add to your blog or website.
• You can add “Administrators”.
• People who “like” your page will not have access to your Personal account.
• You can have many Pages.
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SpiderWeb Connections
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SpiderWeb Connections
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Facebook TIPS for Realtors:
SpiderWeb Connections
• Tag Clients in Your Photos
• Show lots of pictures
• Make it all about your Customers
• Consider paying for Sponsored Stories. (way to reach new)
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SpiderWeb Connections
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SpiderWeb Connections
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1. A hashtag is any word beginning with the # sign.
2. People use hashtags to organize conversations around a specific topic.
3. Clicking on a hashtag takes you to search results for that term.
Courtesy: business.twitter.com/small-biz-guide
hashtag
SpiderWeb Connections
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You can respond to a Tweet by hitting the reply button.
When you reply, your response is public, and will show up in your home timeline and the timeline of the person to whom you are responding.
The reply will also be visible in the home timelines of people who follow both you and the person to whom you sent the reply. Meaning, someone not in the conversation has to follow both of the people replying to be able to read both sides of the conversation
Courtesy: business.twitter.com/small-biz-guide
reply
SpiderWeb Connections
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You can pass along someone’s Tweet by retweeting it.
Just hit the retweet buttonto send the original message to all of your followers.
Courtesy: business.twitter.com/small-biz-guide
retweet
SpiderWeb Connections
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Sometimes you want to bring a Tweet to someone’s attention, but you still want all of your followers to see the message. Instead of a reply, use a mention.
Include the @username of whomever you want to mention in your Tweet, and it will appear in the Mentions section (in the Connect tab).
All @username mentions are clickable and link back to the mentioned individual’s profile.
Courtesy: business.twitter.com/small-biz-guide
mention
SpiderWeb Connections
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Your profile:• Design your profile to reflect your
branding (customize background). • Design a username that says something
about real estate.
• Your name, website, bio and profile picture should all work together.
SpiderWeb Connections
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• Keep your photo consistent – do not change or update it.
• Do not select “protect my tweets”
• Set your location to your market area
• Your bio is 160 characters – use wisely.(Ex: “Saving the Economy One House Sale at a Time”) – this is a place to display your elevator pitch.
• Add your website url
• Add yourself to Wefollow.com – official twitter directory
SpiderWeb Connections
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Use Twitter Search and Advanced Twitter Search
and Trend Tracking
SpiderWeb Connections
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Twitter TIPS for Realtors:
SpiderWeb Connections
• Listen First
• Answer Questions
• Make it a Habit
• Tweet Something Sharable
- Include a Photo
- Question and Answer: Pose a question and answer with a
link.
- Share Videos
-Add a Quote
- Talk about an upcoming event
• Create a free “Pay with a Tweet” Button
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SpiderWeb Connections
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SpiderWeb Connections
Pinterest is a social media platform that acts like a virtual pinboard.
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SpiderWeb Connections
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SpiderWeb Connections
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SpiderWeb Connections
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SpiderWeb Connections
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Getting Started on Pinterest
SpiderWeb Connections
• Visit Business.Pinterest.com to set up your business account.
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SpiderWeb Connections
Click “+” Button to Create a board.
You can create secret boards at first before making them public.
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Pinterest TIPS for Realtors:
SpiderWeb Connections
• Visit successful Pin Boards for some
“PINSPERATION”
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SpiderWeb Connections
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SpiderWeb Connections
Videos- Pin from your site or YouTube
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SpiderWeb Connections
What Makes a Great Pin Caption?
• Use a Call to Action• Use keywords• Add a price• Include a link.
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SpiderWeb Connections
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SpiderWeb Connections
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SpiderWeb Connections
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SpiderWeb Connections
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References:
• http://www.business.twitter.com/small-biz-guide
• Gary Vaynerchuk. Jab. Jab. Jab. Right Hook. 2013.
• Gary Vynerchuk. The Thank You Economy. 2012
• Jay Baer and Amber Naslund have written a terrific book called: The Now Revolution. It captures completely the new face of marketing for businesses. http://www.convinceandconvert.com/
• There are a number of great social media newsletters available for free that I read regularly and highly recommend. Each has contributed to my education and writings. They include:
– http://www.socialmediaexaminer.com/
– http://maximizesocialmedia.com/
– http://www.toprankblog.com/
– http://www.bizsugar.com/
– http://www.marketo.com/
SpiderWeb Connections
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SpiderWebConnections.com
Follow us on Facebook
facebook.com/pages/Spider-Web-Connections
Follow us on Pinterest
pinterest.com/sfschauer/spider-web-connections
Follow us on Twitter
@TweetTheSpider
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SpiderWeb onnections
443-595-SPIN