real time personalisation product presentation
TRANSCRIPT
REALTIME
PERSONALISATION
PRODUCT
PRESENTATION
A SCENARIO IN THE NEAR FUTURE
All the above instances are real life use cases of our product - Real Time
Personalisation.
An E-commerce company has sent you a promotional mail. Imagine looking at what everyone is saying about this promotional deal on Facebook and Twitter. Inside this Email. Live.
The above E-commerce company is running this promotion for a limited time. And you can see when the promotion expires up to the order of hours, minutes and seconds.
Once you purchased the product, the order confirmation mail shows the progress of the order delivery graphically. You can visually see that 70% of the order delivery work is completed, considerably reducing your anxiety.
Marketers DefinitionDynamic personalised content across channels
WHAT DO TODAY’S
MARKETERS WANT?
In a survey conducted by the company Neolane, dynamic personalisation is the
top challenge faced by marketers of today. 60% stated it as their main
challenge
0%
10%
20%
30%
40%
50%
60%
70%
Dynamicpersonalisation
Marketingeffectiveness
Improving customerretention
Leveraging big data
Which of the following are the marketing challenges in your
organization?
REAL-TIME PERSONALISATION
EMAIL vs SOCIAL
80% of Marketers who find dynamic personalisation in Email as
highly important. Compared to 45% for Social channels
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
High Importance Moderate Importance Low Importance
Social
How important is dynamic personalised content in Email and Social to your organization?
WHY REAL-TIME PERSONALISATION IN
EMAIL MARKETING?
Customers procrastinate on making a purchase on your promotional
offers. Creating irresistible, time-sensitive offers, therefore is important.
Preference of a customer depends on a lot of contextual factors – when and
where the email is opened, lifestyle of the customer, which device it is opened
from etc.
COUNTDOWN TIMER
AND
PROGRESS BAR
CUSTOMERS TAKE TIME TO
PURCHASE
Awareness Knowledge Interest Preference Conviction Purchase
Time taken from awareness to purchase : Varies from days to months based on
the level of involvement with the product
Buyer readiness stages
How can you as a marketer accelerate from awareness to purchase?
ACCELERATE CUSTOMER
PURCHASE…
Mo
tiva
tio
n
Ability
…USING MOTIVATION AND
TRIGGERS
Hard to do Easy to do
Low Motivation
High Motivation
Triggers fail here
Countdown timer
and Progress bar
act as triggers to
increase customer
motivation.
Triggers to increase either Motivation or Ability leads to faster action from customers.
Our products Countdown timer and Progress bar act as triggers in an email
offer. They prevent customers from procrastinating and accelerate the purchase.
Countdown Timer and
Progress Bar
Show the time remaining for a deal to
expire
Create a countdown for the launch of a
product, event, promotion etc
Display an expiry message after the time
runs out
Retailers can show inventory remaining
(Airplane tickets, movie tickets, Apparel etc)
Service companies can show task
completion status( order delivery, Report
completion etc)
Show a message after the bar is filled
Scenario – Countdown Timer and
Progress Bar
Countdown timer
and Progress bar
give Real time
updates about
the deal
DYNAMIC IMAGES
Dynamic Images - Features
Geo targeting. Show
content based on
customers’ location.
Multivariate split testing
of creatives and content
in your email.
Schedule multiple
images to show at
different times of day.
DYNAMIC IMAGES - SCENARIOS
Geo-Targeting
A person opening an email from Chennai would see this
A person opening an email from Bangalore would see this
Here an apparel company shows the merchandise of a city’s IPL team based on customer location.
Real Time Scheduling
The above email from an electronics retailer shows a new deal every hour
12 PM Deal 1 PM Deal 2 PM Deal
REAL TIME DATA
REAL TIME DATA- FEATURES
Get rich data about your customer like
Device, browser & operating system of customer
Date and Time of Email opens
Location from which it is opened
Use data for advanced targeting
REAL TIME DATA - BENEFITS
Generate Consumer Insights Send personalised and relevant mails
Real-time Data can help Email marketers to
CONCLUSIONReal-time personalisation, overall, helps your Email marketing with
Higher customer
engagementContext based targeting Advanced Analytics
Create excitement and Urgency in your emailthrough time-sensitive content
Show content based on customer location,device used, time of opening etc
Perform In-depth analysis based on granular data provided
