Realize the Hybrid Cloud Opportunity with Microsoft and CiscoBryan McCarthyPartner Operations Manager, Cisco

Agenda

How You Profit4

Aligning for Success 5

Microsoft and Cisco Deliver Foundation for Hybrid Cloud3

Capitalize on Market Transitions2

Cisco Partner Evolution1

Microsoft/Cisco Value Proposition

*Data Center Revenue is defined as Cisco UCS and Nexus 1000V

Cisco Partner Ecosystem Evolution

CEOs See Technology Intimately Tied to GrowthCEOs identify technology as the most important force impacting their business.

And, they list technology as number one by a growing margin.

Source: IBM ‘What the CEO Saw’ 2014

Source: IBM Institute for Business Value, 2014

Products

Architectures

Solutions (Integrated Offers)

Business Outcomes (Software)

Serv

ices

Evolution of Our Cisco/Partner Go-to-Market

Goals:• Increase Business Relevance • Drive Profitable Growth

It Takes an Ecosystem

Cisco Partner Ecosystem

• “A system, or a group of interconnected elements, formed by the interaction of a community of organisms with their environment.”

• “Any system or network of interconnecting and interacting parts, as in a business.”

• The Cisco Partner Ecosystem brings together a network of trusted partners to deliver the right solutions, software, and services that provide business outcomes and the promise of the Internet of Everything.

Customer

IndependentSoftwareVendors(ISVs)

IoT

Influencers

Consulting Partners

IntercloudProvider

ServiceProviders

(SPs)

DistributorsCloud

Partners

Channel

TechnologyPartners

LearningPartners

Microsoft and Cisco Partner to Deliver the Foundation for Hybrid Cloud

Technology Transitions

Business Considerations

CloudNew

Breed of Apps

Internet of ThingsMobility SDN Bi-Modal Open

Source

∞DevOps/ Agile

The World Is Changing Fast = Evolving Role of IT

Growth andProductivity

OpEx Model

On DemandNew

Business Models

UserExpectationsPortableFlexible

Time toMarket

To Enable IT Organizations to be More Flexible, Efficient, and Agile

Increase IT operational efficiency with Cisco UCS Service Profiles, Cisco ACI, and by maximizing Microsoft System Center and Windows PowerShell investments

Agility to physically or logically move and re-define workloads with flexible licensing and Intercloud Fabric

Flexibility to choose storage, automation, and hypervisor, with support for private, public, and hybrid cloud scenarios

Private Cloud Public Cloud

Why Hybrid?

economics speed scale

Hybrid

data sovereigntysecuritycontrol

Striking theperfect balance

New Cisco Innovations Extend the Cisco -Microsoft Value

Cisco ACI

Cisco UCS Director

Cisco UCS Mini

Cisco Intercloud Fabric

Cisco UCS with Intel® Xeon® processors

New Cisco Innovations Extend the Cisco-Microsoft Value

Cisco ACI

Cisco UCS Director

Cisco UCS Mini

Cisco Intercloud Fabric

One Fabric, One Management, One View

Security/Networking as an extension of

Private Cloud

Consistency

Unified workload management across

clouds

Control

Fixed Workloads Variable Workloads

Cisco Intercloud FabricDC/Private Cloud Provider Cloud

Intercloud

Ecosystem

Cisco Powered Services

and Cloud

Providers Windows Azure

Policy-based deployment/governan

ce in cloud

ComplianceFreedom to place workloads across heterogeneous

Clouds

Choice

Cisco UCS with Intel® Xeon® processors

And Offer Turnkey Solutions for Private and Hybrid Cloud

VSPEXFlexPod for Microsoft Private Cloud

A central pool of computing resources

Storage, networking, and servers all in one

Solutions that are easy to deploy and expand

Cisco UCS with Intel® Xeon® processors

Partner GTM and Profitability

Cisco has Partnered with Microsoft to Integrate Technologies

Multi-year investment and commitment.

Research and Development

Strategic partners in the data center.

Executive Sponsorship

Partner-to-Partner Opportunity

Cisco Resale Infrastructure Partners

Regional System Integrators: Microsoft Integrators and Service Partners

+

Building Cisco’s Next Ecosystem

Up to 4% on Net Cisco Product for qualifying opportunities

Cisco Referral Program (CRP)

Solution Partner Program

Emerging SI Program• Access to all Cisco Partner

Training• Not-for-Resale Eligibility

Hybrid-Ready Private Cloud4

Partner Managing Program5

Hypervisor License Cost Optimization3

SQL Server 2005 Upgrade to SQL 20142

Windows Server 2003 to Windows Server 2012 Migration

1

Opportunities to capture NOW!

Why You Should Lead with Cisco

Customer Opportunity4

Non-Compete5

Partner-to-Partner Opportunity3

Innovation2

CRP = $$$1

Visit Our Booth3

Join CRP2

Contact Cisco representative 1

Call to Action

In collaboration

with Intel®

More Info

Find key info about Cisco Referral Program

Find key info about Cisco solutions for Microsoftcisco.com/go/microsoft

cisco.com/go/crp

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