Slide 1

Rebecca Knapp, MBA Business Science

Slide 2

Slide 3

- Erik Qualman, Author

Slide 4

Slide 5

Mobile Social Media Stats Americans spend ~2.7 hours a day socializing on their mobile devices 92% of mobile Internet is to socialize (compared to 79% on desktops) People use their mobile phones 49% of the time for social networking Over 1/3 of Facebooks 600 million+ user base uses Facebook Mobile 50% of Twitters 165 million users use Twitter Mobile 200 Million+ YouTube views per day on a mobile device 30% of smartphone users access social networks via mobile browser Women ages 35-54 are the most active group in mobile socialization

Slide 6

Slide 7

Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall7

Slide 8

Slide 9

Slide 10

4 Zones of Social Media Channels

Slide 11

What Each Media is Used For

Slide 12

I need to eat I ate This is where I eat Why am I eating? Look at this food! Im good at eating Why did everyone eat and leave? Lets all eat together!

Slide 13

Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall13

Slide 14

Slide 15

The 4 Ps The marketing mix includes the 4 Ps of Product, Price, Promotion, and Place.

Slide 16

The 5th P of Marketing Today, we need to add the fifth P to the Marketing Mix.

Slide 17

The Role of Social Media in the Consumer Purchase Process Increase Awareness Influence Desire Encourage Trial Facilitate Purchase Cement Brand Loyalty

Slide 18

Slide 19

What MUST you be on? What should you be on?

Slide 20

Minnesota-based KSID Studio Interior Design.KSID Studio Built up almost 2,000 followers for its more than 100 different boards Chinoiserie Glamorous Boudoir Pool House Lighting Uses Pinterest to reflect its brand image rather than simply present its portfolio of work Highly recommended by experts for this particular medium

Slide 21

Connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world With the largest residential design database in the world and a vibrant community powered by social tools, Houzz is the easiest way for people to get the design inspiration, project advice, product information and professional reviews they need to help turn ideas into reality.

Slide 22

Houzzs prominent Find Local Pros button allows users to find an interior designer within a specific radius of his or her home, browse photos of the design firms projects, and read reviews written by clients. Interior designers can also interact directly with potential clients via the Discussions section, where users post public questions about their home environments and seek advice from other Houzz users.

Slide 23

Leading online platform to showcase & discover creative work A must for interior designers and firms Called the LinkedIn for creative professionals Behance makes it easy to showcase your projects: Each post prominently displays how many views its had Shows appreciations (thumbs up) and comments. Users clicking on a project thumbnail can then choose to follow a particular user or firm and to send a direct message

Slide 24

A potential client can: Select the Interior Design category Then filter the results by location, most viewed, most appreciated, most discussed, most recent, or by a specific content tag This means there are dozens of ways for your firm to connect to the right audience.

Slide 25

Slide 26

Productivity Apps Paper by Fifty Three If you're looking to turn your iPad into a blank slate that you can easily, beautifully fill with anything from a sketch to a flow-chart, a list to an diagram, get Paper and get creating.

Slide 27

Productivity Apps Google Goggles Search by taking a picture: point your mobile phone camera at a painting, a famous landmark, a barcode or QR code, a product, a storefront, or a popular image.

Slide 28

Productivity Apps CamScanner Turns your phone into a scanner and fax machine. Auto-crops image, enhances image quality and creates a PDF file Shares PDFs via email, fax or printed via Internet, uploaded to cloud, and managed by tagging or searching.

Slide 29

Productivity Apps

Slide 30

Productivity Apps Lets you post your long-term goals, and then strike off and distribute them across social networks as you surpass them.

Slide 31

Reconvene at 7:00 in BGS 233

Slide 32

What MUST you be on? What should you be on?

Slide 33

Slide 34

Slide 35

Slide 36

References Social Media for Interior Designers https://www.doodlehome.com/blog/87d9f/social-media- for-interior-designers The Best Social Media Marketing For Interior Design Firms Is Visual http://info.means-of- production.com/blog/bid/256590/The-Best-Social- Media-Marketing-for-Interior-Design-Firms-is-Visual Useful Resources on Social Media for Interior Designers http://www.yuchenkuang.com/My-Research- Library/useful-resources-on-social-media-for- interior-designers.php Step by Step Guide to Creating a Professional Houzz Page http://cdn2.hubspot.net/hub/179740/file-271610781- pdf/A_Set_by_Step_Guide_To_Creating_A_Profession al_Houzz_Page.pdf Social Media Marketing for Designers http://www.molloymanagement.com/interior-designer- social-media-marketing/ Exposure of blogs benefits designers, readers http://www.sfgate.com/homeandgarden/article/Exposure -of-blogs-benefits-designers-readers-3172283.php The Social Network http://www.iida.org/resources/category/1/4/4/0/documen ts/Social%20Network.pdf Mashable Interior Design http://mashable.com/category/interior-design/ Interior Designers: Expanding Your Reach http://www.interiorsandsources.com/article- details/articleid/13499/title/expanding-your- reach.aspx Social Media for Interior Designers (SlideShare Presentation) http://www.slideshare.net/GeorgianneBrown/social- media-for-interior-designers-7282140 How A Design Influencer Uses Social Media http://www.rimonthly.com/Blogs/ridaily/May- 2013/Tweeting-About-Interior-Design/

Slide 37

Access this presentation and resources at: www.RebeccaKnapp.webs.com