rebranding. why has the british seaside declined

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Downfall of the British seaside REBRANDING

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Page 1: REBRANDING. Why has the British seaside declined

Downfall of the British seaside

REBRANDING

Page 2: REBRANDING. Why has the British seaside declined

Create a mind map

Why has the British seaside declined

Page 3: REBRANDING. Why has the British seaside declined

Add to your ideas

Read the article ‘weathering the storm’ from the Guardian and add to your mindmap

Page 4: REBRANDING. Why has the British seaside declined

Using what you know about rebranding so far how could these places rebrand for the 21st century

Page 5: REBRANDING. Why has the British seaside declined
Page 6: REBRANDING. Why has the British seaside declined
Page 7: REBRANDING. Why has the British seaside declined

Model of tourism development Exploration: A small number of

tourists explore a new location, for personal adventure.

Involvement: Acceptance by the locals increases then the destination becomes more popular. Travel and accommodation facilities are improved.

Development: Local people become more involved and the area becomes established as a tourist destination, with a defined market. Package holidays begin.

Consolidation: Tourism has become an important economic and social activity. Resentment occurs. Numbers of tourists continue to rise but rate of increase slows down.

Stagnation: Increased local opposition to tourism, plus a growing awareness of environmental, social and economic problems, prevents further growth.

Rejuvenation: A secondary growth spurt brought about by a new impetus.

Page 8: REBRANDING. Why has the British seaside declined

Walton-on-the-Naze, Essex

Walton-on-the–Naze has the longest beach in Essex and the second longest pier in the UK.

Page 9: REBRANDING. Why has the British seaside declined

21st Century Walton-on-the-Naze

It is an ageing town inhabited by people who have retired there after happy holidays earlier in their lives

It is one of the most ‘top-heavy’ towns in the UK Many people live on pensions so have no money

for luxuries The town centre is a mixture of convenience,

charity shops and two funeral parlours

Page 10: REBRANDING. Why has the British seaside declined

How should Walton-on-the-naze rebrand itself?

Your task is to decide how Walton-on-the-naze should tackle its image as the ‘waiting room for God’

In pairs you will assigned an option which you must then discuss and create a presentation on why this is the best solution

You will then have to present your ideas to the class

Page 11: REBRANDING. Why has the British seaside declined

How should Walton Rebrand itself?Options

What? Why?

1 New Commuter Housing

2 Gentrification

3 The Sunshine Coast

4 Environmental Value

5 Flagship development

6 Retirement centre

7 Festival Town