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1 Recipe for SOCIAL MEDIA Success Robin Blakely

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Page 1: Recipe for · 2019-09-16 · B2B SOCIAL MEDIA CHECKLIST Documenting your social media plan allows you to set goals and paint a clear roadmap of how you're going to reach them. Your

Recipe for SOCIAL MEDIA

Success R o b i n B l a k e l y

Page 2: Recipe for · 2019-09-16 · B2B SOCIAL MEDIA CHECKLIST Documenting your social media plan allows you to set goals and paint a clear roadmap of how you're going to reach them. Your

TOOLS HAVE CHANGED.

NO PLAN FOR SOCIAL MEDIA?

Page 3: Recipe for · 2019-09-16 · B2B SOCIAL MEDIA CHECKLIST Documenting your social media plan allows you to set goals and paint a clear roadmap of how you're going to reach them. Your

A CLEAR PLAN PRODUCES GREAT RESULTS.

SUCCESS MEANS PREPARATION

Business Goals

YOUR Target Market

Lead Generation

Goals

Resources Available

Social Platforms

Staff

Timeline

Measuring Tool

Page 4: Recipe for · 2019-09-16 · B2B SOCIAL MEDIA CHECKLIST Documenting your social media plan allows you to set goals and paint a clear roadmap of how you're going to reach them. Your

Examples

1. Iden)fy Target Audiences:

Who are you trying to reach, and why? Keep it simple to start.

YOU YOUR TARGET MARKET

Page 5: Recipe for · 2019-09-16 · B2B SOCIAL MEDIA CHECKLIST Documenting your social media plan allows you to set goals and paint a clear roadmap of how you're going to reach them. Your

How Can You Help Them?

BE THE EXPERT.

You only need the platforms that matter to you and your audience.

PICK YOUR PLATFORM.

Page 6: Recipe for · 2019-09-16 · B2B SOCIAL MEDIA CHECKLIST Documenting your social media plan allows you to set goals and paint a clear roadmap of how you're going to reach them. Your

YOU NEED LINKEDIN.

Think visually.

IMAGES GET MORE CLICKS, SHARES, AND LIKES.

Page 7: Recipe for · 2019-09-16 · B2B SOCIAL MEDIA CHECKLIST Documenting your social media plan allows you to set goals and paint a clear roadmap of how you're going to reach them. Your

Listen to your tone.

HINT: BE A HUMAN.

BE SIMPLE. BE FAST.

Edit your message.

Page 8: Recipe for · 2019-09-16 · B2B SOCIAL MEDIA CHECKLIST Documenting your social media plan allows you to set goals and paint a clear roadmap of how you're going to reach them. Your

4. Build a following.

KNOW WHERE YOU ARE LEADING THEM.

AWARENESS. CONNECTION. ENGAGEMENT.

Understand the Audience Journey.

Page 9: Recipe for · 2019-09-16 · B2B SOCIAL MEDIA CHECKLIST Documenting your social media plan allows you to set goals and paint a clear roadmap of how you're going to reach them. Your

Examples

START FROM WHERE YOU ARE.

Measure your success.

Page 10: Recipe for · 2019-09-16 · B2B SOCIAL MEDIA CHECKLIST Documenting your social media plan allows you to set goals and paint a clear roadmap of how you're going to reach them. Your

Social media is more important than clicks, likes, and shares.

YOU ARE BUILDING A COMPANY ASSET—OWNED MEDIA.

WORTH THE EFFORT.

1. You can dominate a specific niche market. 2. You can create expert / go-to specialist status. 3. You can engage with customers who are less sensitive to pricing.

Social media has real impact.

Page 11: Recipe for · 2019-09-16 · B2B SOCIAL MEDIA CHECKLIST Documenting your social media plan allows you to set goals and paint a clear roadmap of how you're going to reach them. Your

BASIC CHECKLIST.

ASB CAN HELP YOU SHINE.

Page 12: Recipe for · 2019-09-16 · B2B SOCIAL MEDIA CHECKLIST Documenting your social media plan allows you to set goals and paint a clear roadmap of how you're going to reach them. Your

THANK-YOU

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