Building Reciprocal Business with Real Estate

ReciporcalRealtors.com

Building Reciprocal Business

Benefits For A Realtor:• Prefer client referral to Power of Sale lead• 5k potential income plus an on-going client

relationship

Benefits To The Branch• Realtor will exchange their new mortgage and

refinancing referrals for new real estate business• Extends branch sales force

3200 Households Per Branch

Statistics Canada States:• 20/25% will move homes (approx. 640 Clients)• They will rent, retire, move in with family• 68% will trade in real estate (approx. 400 clients)• Move in or out, up or down size.

How Do We Identify Opportunity

Within The Branch Level:• Client asks for help• Seminars• Referrals

Why Team Sales Approach?

Clients Interact At The Branch Level With:• The Greeter• The Front line• The Financial Advisors• The Mobile Mortgage Specialists• The Investment Advisors• The Management

11 Real Estate Sales Opportunities

• Single Women• Single Men• First Time Buyers• Newly Engaged• New Married• Growing Families

• Divorcing Families• Blended Families• Empty Nesters • Suddenly Single

Seniors• Life Transitions for

Surviving Adult Children

Reciprocal Sales Process

Branch:• No additional training, coordination of leads only • Client relationships already established• Branch seen as the “go-to” location• Possible branch/ Realtors partnerships already

Realtors:• Understanding of branch communication flow• Commitment return branch referrals• Follow up and debrief for client satisfaction• Attraction of quality fellow realtors

Reciprocal Realtors Build Business

ReciporcalRealtors. com