Recommendation engines and the new era of data-driven engagementNextClick

Agenda• Biggest worldwide players already present on related

content engines• Numbers, statistics and potential• Platform support, mobile versions etc.• Advertising possibilities• Content marketing as the best way of advertising

A few words about us…

NextClick tracks and monitors user behavior on partner websites.

It develops a behavioral profile in order to recommend users content which matches their interests.

Based on user interest, NextClick suggests the best ads for them

About NextClick

NextClick widgets – recommendation boxes customized to address the interests of individual users| NextClick widgets are installed directly under the articles or in sidebars on content-focused websites.

CTR of NextClick widget: 4-12%!

2. NEXTCLICK REACHES PROPER TARGET GROUP

BASED ON THEIR INTERESTS

3. WE MONETIZE THE TARGET GROUP BY CPC

CAMPAIGNS

1. SYSTEM CREATES BEHAVIOR PROFILES BASED

ON USER ACTIVITIES

So how it works?

nextclick individually selects articles matched to specific users

Our Nextclick boxes suggest new content to users

We are not a teaser network

Three basic effects for publishers:

And what are the basic technology effects?

- 350 million UU per month- 130 billion recommendations per month

The biggest global publishers are already outsourcing recommendation technology

- 90,000 blogs and websites- 50 billion recommendations per month

The biggest global publishers are already outsourcing recommendation technology

EFFECTIVE PLACEMENT OF NATIVE ADVERTISING

Ad block

Just one advertising block in the recommendation widget

The ad is targeted based on user interests, using CPC model

Ad formats

MECHANICS OF BEHAVIORAL TARGETING

1 2 3

For example: goal is to sell a

Car credit…

The USER READ ABOUT CARS

and leasing on OUR network

NextClick WILL SHOW potential client the

appropriate CREDIT ADs regardless of the site where he

is!

Suggested content in the right sidebar

Horizontal display of suggested content

Suggested content in a double block

WIDGET TYPES

Horizontal display of suggested content

Suggested content on the lower bottom part

of the page

Farther away... Farther away... mobile version

WIDGET TYPES

We are also very active in mobile!

1X

– analyzes user behavior on the website

– shows only what the users want to see

(the right content)

NextClick – A SEVERAL-FOLD INCREASE IN THE EFFECTIVENESS OF AD DISPLAYS

ADVERTISING COOPERATION BASED ON CPC

BETTER PROFIT RATES BY LEVERAGING USER INTEREST

NextClick widgets

NextClick reaches 55 million Internet users!

NextClick – in Russia very active after just three months!

NextClick – effects after few months!

* monthly data.

What kind of campaigns do we sell? NextClick = content marketing!

What is content marketing?

Content marketing is the art of reaching a potential client

through valuable content which addresses their current interests,

without direct persuasion to purchase products or services.

What is content marketing?

Quality content: • articles• infographics• guides• presentations and reports etc.

What is content marketing?

Published on websites of high-quality publishers

What is content marketing?

Which ensures high volume of traffic to that content

Comprehensive content marketing = four inseparable components

*Content

*Distribution

*Reach

*Conversion

Impact of expert content on purchasing decisions

source: study Nielsen/inPowered MediaLab, december 2013 – january 2014, N=900

The use of information sources on purchase decisions of consumers

Content marketing vs sales

Intention to purchase

Interest

Knowledge

user reviews

content of its own brand

expert content

social media

user reviews

online advertisement

Expert reviews

whisper marketing

official brand websites

TV Ad

Radio advertisement

less

more

Before purchasing the product, we can be sure that will reach for his smartphone.

source : Winning the Zero Moment of Truth eBook (2011), N=5003; ZMOT – Zero Moment Of Truth

How do the user takes purchasing decisions?

Case study - Toyota

Publications addressed to men

http://www.sukcesmagazyn.pl/artykul/831127,1120037.html?preview=tak

http://www.witajwpodrozy.pl/inspiracje/science-fiction-na-drodze.html

http://biznes.newsweek.pl/gwarancja-samochodu-co-nam-obiecuja-producenci-newsweek-pl,artykuly,342262,1.html

Case study - Toyota

Promotion of men targeted publications

http://www.elle.pl/promocja/artykul/wiosna-czas-odpowiednio-zadbac-o-wlosy-1

http://blog.instyle.pl/jakie-zabiegi-pomoga-usunac-przebarwienia-z-twarzy/

http://www.babskie.tv/mam-sucha-cere-jak-ja-pielegnowac/

Examples of campaigns of our clients

http://www.glamour.pl/emolienty--ratunek-dla-suchych-zniszczonych-wlosow-961

http://www.milionkobiet.pl/uroda/jak-czesto-stosowac-kremy-i-balsamy,15933,1,a.html

http://www.zeberka.pl/art/wykorzystaj-upiekszajace-wlasciwosci-owocow-29482

Examples of campaigns of our clients

http://www.elle.pl/moda/artykul/smart-shopping-kupuj-inteligentnie-plac-inteligentnie-1

http://www.marketinginternetowy.pl/wady-i-zalety-jednoosobowej-dzialalnosci/

Examples of campaigns of our clients

Who we work with?

We work with a media agencies and networks:

Who we work with?

We have completed campaigns, among others, for such companies as: