Welcome to ERA United Realty

proactive

results oriented

ethical

ERA’s Vision Statement

ERA® is the real estate company of choice for consumers and agents because

ERA® Sales Associates are ethical, forward-thinking and results oriented professionals who take a proactive approach to real estate…

Therefore, agents can be sure they’ll have the best tools and training to accomplish the job at hand.

Consumers have total confidence that they are dealing with a consummate professional, expressing the highest level of service and integrity.

professionalEach ERA® Office is Independently Owned and OperatedExcept Offices Owned and Operated by NRT Incorporated

About ERA United Realty

vGeorgia’s #1 ERA franchise in 2006 and 2007

vRanked in the Top 25 ERA franchises nationally

vFull Service Relocation Department

vReceived National ERA Diversity Award in 2006 and 2007

vBuilt on fundamentals of sales associate job satisfaction, client representation, entrepreneurship and family/community involvement

vPart of an international company in more than 33 countries and all 50 states.

vOne in five of all real estate transactions nationally involves a REALOGY brand.

An Industry Leader

Facts:ERA United Beats the Atlanta Average Days on Market By 17 Days

ERA United Beats the Atlanta Average “sales price to list price” ratio.

Our customer satisfaction rate is over 90%!

We Sell Your House Faster!

We Sell Your House for More Money!

Broker and Management Support

• Experienced brokers available full-time to help grow your business

• Individual planning, coaching and training

• Full-time marketing, training and business development

“Sales Associate Satisfaction is Job One.”

Comprehensive Agent Support

From start to finish … We’re Always There For YouvListing entry, maintenance and review

vSigns

vEmail, personal website, 24-hour answering service

vOnline document storage

vOptional closing coordination service; thank you cards after every transaction

vCustomizable listing presentation available online and in Powerpoint format

vwww.ERASellsAtlanta.com

Agent Support Through TeamERA.com

Our agent-centered site is like no other and features:

• Quick Flyers

• Quick Market Reports

• Customizable press releases, ads, Internet banners

• Client management

• Automated email campaigns

• Email showing surveys

• Add up to 99 photos to your listing

• Feeds your listing to over 26 websites

• And so much more! Click here to see!

Agent Support Through Direct Marketing

ERA Direct: Free Follow up for Closed Buyers

Ø Jumbo Thank You CardØ Series of 8 Jumbo PostcardsØ Series of 4 NewslettersØ English or SpanishØ Email follow-up four times a year for 5 yearsØ Upload past customers as well!

ERA E-Direct: Free Client ManagementØ Database managementØ Pre-prospecting systemØ Pre-written messages for buyers and sellersØ Customized e-flyers Ø Automated deliveryØ Move Planner to help customers make smooth

transition

Agent Support Through Training

Education & Career Development

Ø Over 200 courses availableØ Choose your format:

Ø LiveØ Virtual Ø Self-PacedØ Even Download to your iPod

Ø Individual Coaching Ø Free CEØ Classes based on your needs

Agent Support Through Partnerships

Cartus Broker Network

The largest relocation services company in the world, Cartus provides global reach, integrated technology and customer service superior to none. We provide our customers with the best relocation experience in the industry.

ERA Mortgage

Offering 150 loan programs and guaranteed approval within 24 hours, ERA Mortgage loan officers are available daily to provide the best in customer service and tailored loan programs to meet your needs.

Weissman, Nowack, Curry & Wilco, P.C.

Weissman, Nowack, Curry & Wilco, P.C. is a full-service real estate, business and litigation law firm with 65 lawyers practicing in 17 convenient locations throughout Georgia. The firm focuses its practice in four main areas including: residential and ommercial closings, community association representation, litigation and commercial real estate matters. We offer clients a full range of legal services in a timely, service-oriented and cost-effective manner.

New Era Title

New Era Title is a join venture title company owned equally by ERA United Realty and Weissman, Nowack, Curry & Wilco, P.C. Our partnership ensures a great closing experience for the customer and the sales associate by providing dedicated and knowledgeable staff who perform at the highest professional standard.

The ERA Home Protection Plan

Homes protected by the ERA Home Protection Plan sell 15% faster on average. As an added bonus, the plan also protects sellers the same way. While your home is on the market, the same major components are covered until the day of sale – or a maximum of 180 days. The plan is administered by AHS – the industry leader in home warranties.

New Era Title

Your Business is Our Business

At ERA United Realty, 1 in 5 closed transactions are from company-generated leads. How Do We Do It?

• The Seller’s Security Plan• Relocation• Cartus Asset Recovery• My Charity Rewards.org• Lending Tree• Builder Program• Niche Markets• Online Lead Generation & Capture

“We Will Sell Your House or ERA Will Buy It!”

Unlike most real estate companies, ERA United Realty can sell your house to both the Qualified-Ready Buyer and the Qualified-Not Ready Buyer. By listing with us, the Qualified-Not Ready Buyer that needs to sell their current home first can take advantage of the Sellers Security Plan. More potential buyers means more potential for a higher sales price.

Not Qualified

Buyer

Qualified for financing but needs to sell

current house

Qualified

Qualified but Not Ready

Buyer

Cash Buyer or a buyer

pre-qualified for financing with current house sold

Ordinary financing not

available

Cartus Broker Network

• World’s Largest Relocation Company

– Handles more Corporate Relocation than the next 3 closest competitors…Combined!

– Over 800 companies represented

• Cartus Asset Recovery – Financial Institutions,

Investors & Mortgage Insurers

– Alternative Solution to foreclosure

– Short Sale Program

Primacy

Sirva

Prudential

Weichert

GMAC

30%

5%

7%

7%

10%

11%

Market Share – Top 6 Producers

Cartus Market Share – Top 13 Providers

CartusPrudentialPrimacySirvaWeichert

GraebelRoyal LePageLexiconGMACXonexMIGroup

ParagonHewitt

Source: HRO Today, May 2008

30%

My Charity Rewards.org

• The only national real estate rewards program that is a non-profit corporation AND a licensed real estate brokerage.

– Buyers and/or Sellers select a Charity and an Agent – Agent must submit an application, undergo a background check

and pay a 35% referral fee– At closing 20% of the commission is donated to the selected

charity

“Changing The World, One Home at a Time”

Lending Tree

• Real Estate Broker Network– Over 750 Top-Rated Real Estate Companies In All 50 States– ERA United is 1 of only 3 companies participating in the Greater

Atlanta Metro Region

• Buyer and Seller Referrals Are Generated Through:– www.LendingTree.com– 800-555-TREE– www.RealEstate.com– Affiliated Lenders (200+ Nationwide)– Affinity Client Programs

• Costco• Delta• AAA• Plus Dozens Of Others

Builder Program

• Our Builder Program Helps Your Clients Buy Now!

• ERA Seller’s Security Plan• ERA Equity Buy-Out• ERA Peachtree Lease• Rent Buster• Interest Rate Reduction

Peachtree Lease

Niche Markets

No matter where you want to take your business, ERA can get you there.

Never Miss a Lead With ERA’s Lead Router

• Fact: Average industry response time to an online lead is 52 hours*

• Fact: Most clients work with the first real estate agent who contacts them*

• Fact: ERA United agents response time is less than 5 minutes!

• LeadRouter. Try it Now!

Sourrce: National Association of Realtors

Marketing & Technology: Hand in Hand

Marketing Tools We Implement For You!

• Global Internet Exposure• Professional photography• Virtual Tour• Address-specific Website• E-mail Marketing• Audio Tours • Custom Sign Rider with Text Message

Feature• Quality Control• Advertising Opportunities

ERA’s proven technology combined with ERA United Realty’s marketing department gives you the edge over your competition!

How Do Today’s Buyers Find Homes? The Internet

• 14 million people use the Internet every day!• 84% of buyers begin their home search online • More buyers first learn about homes they purchase via the

Internet than any other advertising method• After seeing a property online, 73% drove by the home• 57% requested an internal tour of the propertySource: National Association of Realtors

84%

10%

3%3%

2% 1%

n Internet

n Yard Signs

n Newspapers

n Open House

n Neighbor

n All Other Sources

Capturing the Internet Market With ERA.com

Ø Professional Photos & Lay-OutØ Local School InformationØ Satellite MapØ Instant Flyers Ready to PrintØ Updated Daily from MLS ServiceØ Links to Your Other ListingsØ Contact info

Address – Specific Web Sites To Increase Number of Showings

Listing Websites

www.3481InnsBrookWay.com

Key Benefits of the Virtual Tour

• Increases the number and quality of the pictures that help sell your listing

• Homes with virtual tours are viewed 40% more than homes without tours

• Targets Internet shoppers, other agents and out-of-state buyers

• Professional photos can be used for additional marketing

Ø Reach active agents who sell within a 10-mile radius of your listingØ Proven methods to avoid junk mailbox placementØ Drives Traffic To Your WebsiteØ Pinpoints Your MarketingØ Promotes New Listings, Open

Houses, Price Reductions & More

Email Property Info To BrokersWho Work The Area

Email Flyers

Custom Sign Riders Promoting Technology

• Promotes Address Specific Website that can be accessed via PDA

• Instant text message sends information to potential buyers within seconds!

• Try it Now!

1 2 3 4 5 6 7

National and State-Wide Marketing Efforts

• Advertising Online, TV, Radio, Print• Events, Workshops• Website: www.ERASellsGeorgia.com• MDA Sponsorship

Since 1977, ERA Real Estate has teamed with the Muscular Dystrophy Association in its fight against neuromuscular diseases, raising more than $30 million

Discounts for our Customers

A wide array of discounted services are available to only our customers.

How Can I Participate?

EligibleEligibleBuilder Program

EligibleEligibleLending Tree

EligibleEligibleMy Charity Rewards

EligibleEligibleRelocation Business

IncludedIncludedFree Continuing Ed

IncludedIncludedCustom Text Rider

IncludedIncludedE-Flyer

IncludedIncludedListing Website

IncludedIncludedVirtual Tour

IncludedIncludedListing Entry

IncludedIncludedAnswering Service

$20/Per Transaction$20/Per TransactionE/O

IncludedIncludedMLS Access

IncludedIncludedSigns

NoNoCap

$25$42Monthly Fee

8%8%Franchise Fee

60/4070/30Commission Split

60/40 Plan70/30 Plan

Our Commitment to Customer Service

There are no traffic jams along the extra mile.

-- Roger Staubach

ERA United Realty