recruitment and retention gerardo silbert, acc and sabreena andriesz, pcc nov. 12 - 13, 2014
TRANSCRIPT
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Recruitment and RetentionGerardo Silbert, ACC and Sabreena Andriesz, PCC
Nov. 12 - 13, 2014
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What motivated you to come to this talk?
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Recruit o Inspire?
• Retention or Embrace?
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Why me????
• A story• A vision• Action
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It’s all about member care!
• Beyond all technology, the value is in human contact.
• Create Community > Listening + Coaching Phone Personal mail Birthday What's happening with his professional development. Founder Certificate etc..
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• “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” Maya Angelou
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It’s all about vision and goals!
• Grow your membership base by 10 percent in 2014
• Grow your credentialed members by 10 percent in 2014
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Know the Member Demographic
• What is age, gender, education, specialized training
• Actively seek member input to know who your members are and what they want
• Don't Be Judgmental, Be Discerning
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Would you invite these people to your ICF Chapter meeting?
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Would you invite these people to your ICF Chapter meeting?
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Membership Value Proposition
• Community and networking opportunities• Place to connect with like-minded coaches• Educational opportunities to increase
professional skills• Opportunity inform local community about
what coaching is
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When do we recruit members
• At every meeting and every event!• Ask members for referrals, go to HR
professionals chapter meetings and training and development meetings.
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Recruit for the Future
• Coaching Schools• Universities
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ICF Chapter Membership Campaigns
• Your WEB site update• Social Media Campaigns: Twitter, Facebook,
LinkedIn, YouTube• Telephone Campaigns• Attending Coach Training Program events
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Social Media- Today's Warriors!• Create Chapter tweets inviting new members on
Twitter. • Create Facebook posts on Chapter FB page
about recruitment and retention.• Create YouTube video on recruitment (explain in
2 minutes). Post on Facebook and Tweet about video.
• Linked In (same as above).
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Increase Public Awareness
• Ensure your ICF branded Chapter is highly ranked by Google and other search engines.
• Ask to get Chapter meetings listed in local business publications, monthly business meeting’s column in newspapers.
• Create monthly blog and include blogs posts about recruitment and retention.
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186.000 results
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Perception is reality
• Create brochures with your Chapter’s key programs, contact people and event dates.– Circulate these at many events and community
locations– Use the ICF Chapter Toolkit! (733)
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Simple from Word format- ICF Chapter Toolkit Event Calendar 2013
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Location, Location, Location
• Attending coach conferences, events and seminars
• Make presentations to your local chamber of commerce
• Send press releases to media announcing your local events
• Publicize your meetings in newspaper and business weeks
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Say Yes to Speaking (anywhere)
• Accept every invitation to speak at events, meetings of nonprofits and business associations about your Chapter.
• Service organizations such as Rotary, Optimists, Chamber of Commerce.
• SHRM, ASTD and other like Chapters.• Set Alliances
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Be Known/Visible
• Increase awareness of your events by ways discussed
• Focus on publicity – see ICF website http://coachfederation.org for marketing tool kit with media kits, etc.
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Display Tables
• Community Centers• Coach Training Programs/Schools and
Colleges and Universities • At the local “Y”• At libraries• Coaching Books Presentations?
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Radio Exposure
• Arrange to be invited onto talk radio shows, radio call-in shows, and to simply be interviewed as expert on what is coaching
• Or create your own
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TV Exposure
• Approach local cable TV stations• Contact your local PBS station• Speak with ICF chapter leaders who have
monthly programs on cable TV
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Retain ICF Members
• Download current and expired chapter membership lists from Coachfederation.org.– Invite all to meetings, virtual education and events,
conferences and seminars.– Use great speakers with relevant content.
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More on Retention
• It cost 5 to 6 times as much to attract a new customer than to retain one.
• Phone campaigns to lapsed members. Invite them to re-join (studies show personal calls yield high renewals).
• Develop an incentive to bring them back. • Create alliances with coaching students.
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Programs = Outreach = membership recruitment and
retention• Offer activities/programs that will attract. Get
thought leaders, writers, coaching experts to Skype into Chapter meeting.
• Locate new constituencies and groups.– Contact them to host programs and topics that will
attract them.
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Remember! It’s all about member care!
• Beyond all technology, the value is in human contact.
• Create Community Phone Personal mail Birthday What's happening with his professional development. Founder Certificate Make them feel part of the Community- Event Coverage
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Ideas - Actions?
• One Action you will take after this webinar?
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• INSPIRE!
THANKS! - gerardo @silbert.com.uy
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Contact ICF
ICF Headquarters
2365 Harrodsburg Rd, Suite A325
Lexington, KY 40504 USA
+1.859.219.3580