red alkemi services and products catalog

Services and Product Catalog Version 1.0 (Year 2010)

RedAlkemiSCO 353-355 Sector 34 A Chandigarh, Chandigarh (UT) 160022. India Phone: 1-696-367-8179, 1-415-315-9555www.RedAlkemi.com

ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

About RedAlkemi Founded in 1986, RedAlkemi has grown steadily to become an industry leader in the Internet Marketing and Web Development space. RedAlkemi delivers measurable online success through Search Engine Marketing, Social Media Marketing and Web Development. Over 400 clients across the globe, from multiple industries have leveraged RedAlkemi’s innovative solutions and expertise to record impressive business growth. With 20 business partners, 85% repeat business, multiple challenging projects and a motivated team of 130 professionals, RedAlkemi has the expertise to help you win over your business challenges.

Key Achievements Huge experience spanning more than 2 decades

Over 400 clients across the globe

20+ Business Partners

Complete Range of Web Development and Online Marketing Services

Contemporary (Web 2.0) Solutions

Our Work Philosophy

The RedAlkemi MIDAS touch below outlines our work philosophy, and our commitment towards delivering measurable online

success.


Services and Products

Products Website Micro Analysis

Social Media Intelligence

Search Engine Marketing Intelligence

Usability & Conversion Analysis

Keyword Research Analysis

Link Building Scope Analysis

Annual Marketing Strategy

Special SEM Packages

Services Website Design

Web 2.0 Development

Search Engine Marketing

Link Building

Social Media Marketing

Pay Per Click Advertising

Comprehensive Approach (Web Development and

Online Marketing)


ServicesFor a serious online business, it is important to create a web presence with e-commerce web solutions that are user-friendly,

robust, can scale up with growing needs and can serve visitors efficiently.

RedAlkemi is an efficient web solution company that will deliver successful custom web solutions, which begin with careful

thought & thorough planning.

Selecting a suitable development environment for custom web solutions and affordable website solutions depends a lot on the

nature of the site and the project requirements. For effective e-commerce web solutions one needs to carefully think about the

technologies to be deployed, as you are likely to live with it for a long time.

RedAlkemi presently offering following services:

Website Design

Web 2.0 Development

Search Engine Marketing

Link Building


Pay Per Click Advertising


Website DesignFor a serious online business, its important to develop a website that is well designed, attractive, easy to navigate and highly usable. A well designed website will have relevant information, user-friendly functionalities and the capability to retain visitors, build trust and make them come back again.

A good website design takes into account graphics, content, functionality, placement of elements and well-researched use of color. Simplicity in design allows a user to focus on the important aspects of the website, such as its message, usability, functionality and the end result of meeting the objective of the website owner in terms of conversion. Your website is a direct reflection of your brand, business, image, quality and services.

Presently RedAlkemi is offering following design services:

Logo Design

Graphics Photoshop (PSD) Design

HTML/CSS Conversion

Table-based/Table less Design

Our Design showcase can be checked at:

http://www.redalkemi.com/graphics


Web 2.0 DevelopmentThe term "Web 2.0" is commonly associated with web applications that

facilitate interactive information sharing, interoperability, user-centred

design, and collaboration on the World Wide Web. Examples of Web 2.0

include web-based communities, hosted services, web applications, social-

networking sites, video-sharing sites, wikis, blogs and mashups.

RedAlkemi deals in two technologies primarily, PHP and .Net. Technology

choices are tough to make, and typically, while we would outline affordable

website development solutions for you to understand our perception, we

don’t put the onus on you to choose the technology to build the website. We

recommend the language and platform the site would be best built in

keeping in mind its traffic, load, scalability and upgrade costs.

The websites developed by us can be checked at:

http://www.redalkemi.com/portfolio


Search Engine OptimizationSearch Engine Marketing is a combination of various online marketing services, which include, Search Engine Optimization (SEO), One-Way Link Building, Content Syndication and PPC. RedAlkemi provides professional Search Engine Marketing services. Low Cost search engine marketing is a sure-fire way to increase your visibility amongst major search engine result pages.

RedAlkemi is specialized in following SEM services:

Search Engine Optimization

One-way Link Building

Pay Per Click Advertizing

Content Syndication


Link Building

The number of links pointing to your site from other sites denotes the importance of your site to search engines. Effective link building plays a

crucial role in determining the ranking of website in search engine result pages. RedAlkemi’s link building packages include strategies to gain

page rank (PR), increase your link popularity and attain high rankings for focused keywords.

The number of links pointing to your site from other sites denotes the importance

of your site to search engines. Effective link building plays a crucial role in

determining the ranking of website in search engine result pages. RedAlkemi’s

link building packages include strategies to gain page rank (PR), increase your

link popularity and attain high rankings for focused keywords.

Link Quality Parameters

We follow the following link quality guidelines to ensure that you not only get full

value for your investments in a link building campaign

Securing "unidirectional" or only-Incoming (non-reciprocal) links

Links with relevant "Keywords" in the Anchor Text

Links from industry-relevant pages

Links from industry specific article pages

No links through "redirect" scripts

No JavaScript links

No links from "framed" pages

No "flash" embedded links

No robots.txt excluded link pages ISO 9001 Certified | Copyright © 2010 RedAlkemi. Since 1986. All Rights Reserved.

Link Building - Quality ReportingWe have an extensive process to track the performance of our link-building

campaigns .

Below is a snapshot of sample report.

Following are the key highlights of reporting:

These are actual links, not submissions

Performance tracking based on 7 parameters like

Page Rank, Alexa Rating and Industry relevance.

3 Levels of Quality Assurance

Ranking Analysis


Social Media MarketingRedAlkemi’s Social Media Marketing service is designed to help companies create

brand equity. Social media marketing services allow companies to market their

products and services and manage their online reputation through social networks.

RedAlkemi is the best social media marketing company for effective and affordable

social media marketing. Take advantage of our team of social media marketing

experts to enhance your brand’s online visibility.

RedAlkemi is specialized in following SMM services:

Corporate Blog Marketing & Management

Social Bookmarking

Social Network Marketing: Marketing on Facebook and Marketing on

MySpace

Forum Promotion

Online Press Releases

Social Media Optimization Articles

Please take a look at our SMM packages at:

http://www.redalkemi.com/smm-packages.php


Pay Per Click Advertizing

What we are offering? Creating an account and campaign, activating your

account and getting your ads running

Write targeted ad texts and tips for successful ads

Help you choose the most appropriate keywords to

advertise

Measure your success and improve your performance

PPC resources, support options, and tips to stay up-to-

date

Pay per click (PPC) is an Internet advertising model used on

websites, in which advertisers pay their host only when their ad is

clicked. It is a great way to drive targeted traffic to your site. It allows

you to get maximum exposure, while you control the amount you

want to spend on your marketing campaign.


Comprehensive Approach (Web Development and Online Marketing) Contd.

Website Design and Development Website Design

Functional Specification Understanding

Website Wire Frame Development

Website User Interface Design

Website Programming Development

Website Deployment

Website Hosting

Online Marketing Search Engine Marketing (SEM)

Link Building (LB)

Social Media Marketing (SEM)

Our USP is that we deliver “Measurable Online Success” to our clients, and this cannot be done with the design &

development of the site alone. In fact, this is the first step, and there is a need of extensive Online Marketing for the site to

ensure Online Success for your venture. Our comprehensive annual plan comprises of our Web Design, Development and

Internet Marketing Service in which we will be doing Website Design, Development, Administrative services, Shared Hosting,

Pre-Launch Marketing activities, and the complete Online Marketing of the website. Apart from providing these deliverables, we

have also come up with a payment plan spread over a period of 12 months that allows you to pay for the services in Easy

Monthly Installments (EMIs).


Comprehensive Approach (Web Development and Online Marketing)Contd.Our Comprehensive approach comprises of Web Development and Online Marketing services going hand-in-hand. Below is a

sample annual schedule for a comprehensive solution.

Activity Mar10 Apr10 May10 Jun10 Jul10 Aug10 Sep10 Oct10 Nov10 Dec10 Jan11 Feb11Web Design

Project Documentation

Wire Frame Development

User Interface Design

Web Development

Website Hosting

SEM pre-launch strategy

Search engine Optimization


Blog Setup & management

Social Bookmarking

Link Popularity Building

Article Syndication

Online Press Releases

Website updates


Comprehensive Approach – Success TrackingWe have an extensive process in place to track the performance of our comprehensive projects. Below is a snapshot of a

sample Success Tracking Report (STR) report.


Following are the key highlights of reporting:

Monthly Performance tracking based on 15 parameters like Page

Rank, Alexa Rating and Industry relevance.

Traffic Growth and Conversion Growth Projections

Keyword Ranking on major Search Engines

Keyword Traffic Monitoring

Link-popularity Trends

Products

Presently we are offering following SEM products:

Website Micro Analysis

Social Media Intelligence

Search Engine Marketing Intelligence

Usability & Conversion Analysis

Keyword Research Analysis

Link Building Scope Analysis

Annual Marketing Strategy

RedAlkemi's Search Engine Marketing products are designed to help site owners get detailed and insightful analysis for their

websites. Having a complete understanding of your website’s position, competition, usability, ideal keywords and market

intelligence helps identify the optimum search marketing strategy that your company should adopt.

Take advantage of our expert research team to put together detailed analysis for your website.


Website Micro-Analysis ($350)This report will provide insight into your current market standings & can form the

basis of a comprehensive search engine marketing strategy.

This analysis consists of 6 steps including:

1.Review the site from a business and online perspective, including design and

usability aspects.

2.Review of current SEO statistics

3.Existing Keyword Research

4.Recommended keywords

5.Competitive analysis based on link backs, citations and indexed pages

6.Summary of findings and recommended action items


Social Media Intelligence (SMI) ($1000)


This comprehensive Social Media Intelligence report gives you insight on your

website standing on the social media front in comparison to your direct competitors,

as well as recommendations for promotion on social media.

This analysis monitors your presence and competition on: Blogs

Forums

Video sites like YouTube

Social bookmarking sites

Social media networks

Additional analysis on: Your website's social media share

Comparison chart with traffic estimates

Competition comparison

Recommendations for promotion

SEM Intelligence (SEMI) ($350)This analysis would help analyze your website's visibility in comparison with top

competitors across popular Search Engines.

This analysis consists of: On-page and off-page optimization status of the website in comparison to

its top Competitors

The website's Online Presence in relation to its competitors

The website's Traffic Graph in comparison to top competitors

Targeted keywords and keyword rankings of the website in comparison

with its competitors


Usability & Conversion Analysis ($1000)This report analyzes every aspect of your website to identify possible break downs in

usability for your online visitors.

This analysis consists of: Home Page, Site Logo

Overall Look and Feel of the site

Page Uniformity, Customer Experience

Credibility and Trust

Website Copywriting

Navigation and Links

Search Function

Product Pages and Shopping cart

Checkout Process and Form

Registration and Login

Help and FAQs

Logical path to conversions

Other important sections of the website

Comparison with top competitor websites along with recommendations for

improvement


Keyword Research & Analysis ($350)Keyword Research is by far the most important aspect in any Search Engine

Optimization initiative. Keyword Phrase Research is a process of selecting the most

"optimum performance" keyword phrases that can help visitors find your site.

This analysis consists of: Keyword Recommendations

Keyword Research Sheet with competition

and monthly searches

Keyword Efficiency Index

Current Keyword Rankings

Return on Investment for each keyword


Link Building Scope Analysis ($350)This analysis will give you insights into the type of link building campaign you should

initiate for your website to improve rankings.

This analysis consists of: List of targeted keywords along with keyword type, monthly searches,

competition

Number of links required to rank higher for targeted keywords

Landing Page Optimization Recommendations


Annual Marketing Strategy ($750)

Main Highlights of the Analysis: Website Overview

Competition Analysis - SEM

Competition Analysis - SMM

Keyword Analysis with rankings on Google in comparison

with top competitors

Key Observations SEM

Key Observations SMM

Key Observations Google Analytics

Recommendations to beat the competition - SEM and SMM

Marketing Activities required

Our Online marketing strategy service studies your online business and covers an in-depth segment of all online media and

how they should be utilized for the promotions of your website.


This analysis consists of: Action-plan for Online Marketing, quarter-

wise

Task vs. Time plan

Detailed Competition Intelligence

Budget Forecast

Success Expectation by year-end

Case StudiesPlease take a look at the following successful projects done by us. We have done Website Design, Development and Online

Marketing for these websites.

www.Celtic-WeddingRings.com

www.multitrode.com

www.Xembly.com

E-Commerce

Community

Corporate


ReferencesBelow are some handy references for you to review and further evaluate our capabilities. Please click on the links below to view

details in your web browser.

RedAlkemi Portfoliohttp://www.redalkemi.com/portfolio

RedAlkemi Case Studieshttp://www.redalkemi.com/case-studies

RedAlkemi Articleshttp://www.redalkemi.com/articles

Testimonials for RedAlkemihttp://www.redalkemi.com/testimonials

Key People at RedAlkemihttp://www.redalkemi.com/key-people.php

RedAlkemi Bloghttp://www.redalkemi.com/blog

RedAlkemi Press Roomhttp://www.redalkemi.com/press-room


Key People

Atul Gupta - Co-Founder & CEO

[email protected]

Anuja Lath - Co-Founder & COO

[email protected]

Chhavi Firani - Operations Head

[email protected]


Thank You!

RedAlkemi

SCO 353-355 Sector 34 A Chandigarh, Chandigarh (UT) 160022.

Website: www.redalkemi.comSales: +1-866-272-5127, +1-646-367-8179, +1-415-315-9555Fax: +1-866-684-0610UK: +44-208-099-9163Dev Office: +91-172-2645904, 2645905 India Fax: +91-172-5009009India Skype: RedAlkemi
